A data profile of the people who buy, follow and care about Ankara in Germany — modelled from more than twelve digital signal sources. Ankara has an estimated audience of 3,343,221 people in Germany.
The average Ankara fan in Germany is 40.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Trabzonspor, Bodrum, Hürriyet, with strongest over-indexing on Trabzonspor (13.8× the country average).
Demographically, the Ankara audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Quality Awareness, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Ankara fan in Germany is balanced, around 40.6 years old, with strong Quality Awareness tendencies and a notable affinity for Trabzonspor.
The key figures that characterise the Ankara profile in Germany.
48.9% are female, 51.1% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 40.6 |
| Estimated audience size | 3,343,221 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 27% | |
| 50+ | 17% |
of the worldwide Ankara audience comes from Germany.
| Country | Share |
|---|---|
| Turkey | 14.5% |
| Germany | 6.1% |
| United States | 4.6% |
Where the Ankara audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~400K | 1.56× | |
| 02 | Nordrhein-Westfalen | ~1M | 1.37× | |
| 03 | Berlin | ~200K | 1.37× | |
| 04 | Bremen | ~40K | 1.28× | |
| 05 | Baden-Württemberg | ~600K | 1.26× | |
| 06 | Hamburg | ~90K | 1.25× | |
| 07 | Bayern | ~600K | 1.13× | |
| 08 | Rheinland-Pfalz | ~200K | 0.93× | |
| 09 | Schleswig-Holstein | ~100K | 0.89× | |
| 10 | Niedersachsen | ~300K | 0.87× | |
| 11 | Saarland | ~30K | 0.80× | |
| 12 | Brandenburg | ~80K | 0.73× | |
| 13 | Sachsen | ~100K | 0.72× | |
| 14 | Thüringen | ~60K | 0.71× | |
| 15 | Mecklenburg-Vorpommern | ~40K | 0.62× | |
| 16 | Sachsen-Anhalt | ~50K | 0.61× |
The strongest cross-interests of the Ankara audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TRT Haber | Movies & TV | 19.80× | ||
| 02 | English Home | Shopping | 18.91× | ||
| 03 | Hürriyet | News | 18.57× | ||
| 04 | Star TV (Turkey) | Movies & TV | 14.82× | ||
| 05 | Trendyol | Shopping | 14.01× | ||
| 06 | Trabzonspor | Sports | 13.80× | ||
| 07 | 24 (TV series) | Movies & TV | 13.59× | ||
| 08 | Bodrum | Travel & Leisure | 11.87× | ||
| 09 | Süper Lig | Sports | 10.00× | ||
| 10 | Fenerbahçe S.K. | Sports | 9.90× | ||
| 11 | Beşiktaş J.K. | Sports | 9.07× | ||
| 12 | Turkish Airlines | Travel & Leisure | 6.45× | ||
| 13 | Turkish cuisine | Food & Beverages | 6.38× | ||
| 14 | SunExpress | Travel & Leisure | 5.93× | ||
| 15 | Pillow | Home & Garden | 4.67× | ||
| 16 | Carpet | Home & Garden | 4.62× | ||
| 17 | Discounts and allowances | Shopping | 3.18× | ||
| 18 | CHECK24 | Business & Career | 2.39× | ||
| 19 | Internet & Social Media | 2.27× | |||
| 20 | Netto Marken-Discount | Shopping | 2.19× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.76× | |
| Spirituality | BALANCE | 1.44× | |
| Price Sensitivity | PREMIUM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.86× | |
| Family Orientation | CONSERVATISM | 0.91× | |
| DIY Mentality | THRILL | 0.93× |
Ankara has an estimated audience of 3,343,221 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
48.9% of Ankara fans are female, 51.1% are male, with an average age of 40.6 years.
Ankara fans show strongest brand affinity for Trabzonspor (13.8×), Bodrum (11.87×), and Hürriyet (18.57×) over the country average.
Ankara fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~600K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Ankara itself, the audience over-indexes on Bodrum (11.87×), Hürriyet (18.57×), Fenerbahçe S.K. (9.9×), and Süper Lig (10×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Ankara. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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