Turkish cuisine Audience in Germany
Turkish cuisine has an estimated audience of 1,504,545 people in Germany. 61.8% are female, 38.2% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Galatasaray S.K., Habertürk, Fenerbahçe S.K., Portuguese cuisine, Fenerbahçe Men's Basketball.
The average Turkish cuisine fan in Germany is 40.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Galatasaray S.K., Habertürk, Fenerbahçe S.K., with strongest over-indexing on Galatasaray S.K. (8.07× the country average). Demographically, the Turkish cuisine audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Cuisine
Demographics of Turkish cuisine fans
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 40.9 |
| Estimated audience size | 1,504,545 |
Audience persona
The typical Turkish cuisine fan in Germany is more female, around 40.9 years old, with strong Quality Awareness tendencies and a notable affinity for Galatasaray S.K..
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 406,084 | 1.23× |
| Baden-Württemberg | 235,837 | 1.15× |
| Bayern | 217,568 | 0.9× |
| Niedersachsen | 165,902 | 1.14× |
| Berlin | 125,206 | 1.86× |
| Hessen | 108,975 | 0.95× |
| Rheinland-Pfalz | 68,727 | 0.91× |
| Sachsen | 65,393 | 0.89× |
| Schleswig-Holstein | 52,192 | 0.97× |
| Hamburg | 41,696 | 1.23× |
| Brandenburg | 41,684 | 0.89× |
| Sachsen-Anhalt | 26,862 | 0.69× |
| Thüringen | 19,487 | 0.51× |
| Mecklenburg-Vorpommern | 18,435 | 0.64× |
| Bremen | 16,937 | 1.32× |
| Saarland | 13,522 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Galatasaray S.K. | 8.07× | Sports |
| Habertürk | 13.93× | News |
| Fenerbahçe S.K. | 9.38× | Sports |
| Portuguese cuisine | 26× | Food & Beverages |
| Fenerbahçe Men's Basketball | 7.57× | Sports |
| Trabzonspor | 9.73× | Sports |
| Beverages | 3.15× | Food & Beverages |
| Beşiktaş J.K. | 7.65× | Sports |
| Moroccan cuisine | 24.05× | Food & Beverages |
| Fanatik | 8.75× | News |
| Milliyet | 11.11× | News |
| Cumhuriyet | 9.44× | News |
| Beşiktaş | 10.72× | Sports |
| TRT 1 | 10.57× | Movies & TV |
| Show TV | 9.61× | Movies & TV |
| Clothing | 2.08× | Fashion & Accessoires |
| Ankara | 6.38× | Travel & Leisure |
| TRT Haber | 14.04× | Movies & TV |
| Turkey national football team | 9.09× | Sports |
| Syrian cuisine | 8.05× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.52 |
| Price Sensitivity | PREMIUM | 1.46 |
| Indulgence | JOY | 1.39 |
| Convenience Orientation | PREMIUM | 1.39 |
| Healthy Lifestyle | BALANCE | 1.38 |
| Design Affinity | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.7% |
| Turkey | 8.0% |
| Germany | 6.5% |
See Turkish cuisine audiences in other countries
More Cuisine audiences in Germany
- Vegetarian cuisine (9,791,846)
- Italian cuisine (7,464,844)
- German cuisine (3,938,448)
- French cuisine (3,127,726)
- Japanese cuisine (3,002,004)
Frequently asked questions
How many fans does Turkish cuisine have in Germany?
Turkish cuisine has an estimated audience of 1,504,545 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Turkish cuisine fans?
61.8% of Turkish cuisine fans are female, 38.2% are male, with an average age of 40.9 years.
Which brands do Turkish cuisine fans like most?
Turkish cuisine fans show strongest brand affinity for Galatasaray S.K. (8.07×), Habertürk (13.93×), and Fenerbahçe S.K. (9.38×) over the country average.
Where do Turkish cuisine fans live in Germany?
Turkish cuisine fans in Germany are most concentrated in Nordrhein-Westfalen (reach 406,084), Baden-Württemberg (reach 235,837), and Bayern (reach 217,568). These three regions account for the largest share of the active audience.
What other brands do Turkish cuisine fans also like?
Beyond Turkish cuisine itself, the audience over-indexes on Habertürk (13.93×), Fenerbahçe S.K. (9.38×), Portuguese cuisine (26×), and Fenerbahçe Men's Basketball (7.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Turkish cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.