Rascasse Audience Intelligence

Portuguese cuisine Audience in Germany

A data profile of the people who buy, follow and care about Portuguese cuisine in Germany — modelled from more than twelve digital signal sources. Portuguese cuisine has an estimated audience of 395,965 people in Germany.

#27among Cuisine in Germany#5302among Topic in Germany#701in Food & Beverages

The average Portuguese cuisine fan in Germany is 46.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Turkish cuisine, Ulla Popken, Chili pepper, with strongest over-indexing on Turkish cuisine (26× the country average).

Demographically, the Portuguese cuisine audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Healthy Lifestyle, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Portuguese cuisine fan in Germany is more female, around 46.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Turkish cuisine.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Portuguese cuisine profile in Germany.

Audience size
396K
in Germany
Gender
64.0%♀
36.0% male
Age
46.0
average years
Country rank
#14123
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Portuguese cuisine fans

64.0% are female, 36.0% are male, average age 46.0.

Fig. 02

Gender split

64.0%
Female
36.0%
Male
Demographic split for Portuguese cuisine audience in Germany
MetricValue
Female64.0%
Male36.0%
Average age46.0
Estimated audience size395,965
Fig. 03

Age distribution

Ø 46.0
average years
Age distribution of the Portuguese cuisine audience in Germany
Age bracketShare%
16-1910%
20-2910%
30-3917%
40-4927%
50+36%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Portuguese cuisine audience comes from Germany.

Worldwide audience distribution share by country for Portuguese cuisine
CountryShare
Brazil29.7%
Portugal17.4%
United States12.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Portuguese cuisine audience in Germany is strongest.

Fig. 05

Top regions by affinity

Portuguese cuisine fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.38×
02Hamburg~10K1.36×
03Nordrhein-Westfalen~100K1.24×
04Hessen~40K1.19×
05Baden-Württemberg~60K1.12×
06Bremen~4K1.09×
07Bayern~70K1.06×
08Schleswig-Holstein~10K1.02×
09Rheinland-Pfalz~20K0.97×
10Saarland~5K0.97×
11Niedersachsen~40K0.96×
12Mecklenburg-Vorpommern~7K0.92×
13Sachsen~20K0.89×
14Brandenburg~10K0.89×
15Thüringen~9K0.89×
16Sachsen-Anhalt~9K0.88×
Fig. 06

Affinity by region

Affinity by region — Portuguese cuisine, Germany
0.88×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Portuguese cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Portuguese cuisine audience
#·InterestCategoryAffinity×
01Cayenne pepperFood & Beverages45.00×
02Chili pepperFood & Beverages31.06×
03Moroccan cuisineFood & Beverages26.42×
04Turkish cuisineFood & Beverages26.00×
05Water purificationFood & Beverages20.23×
06Water filterFood & Beverages20.00×
07Water pollutionPolitics & Society20.00×
08Olivia CookeMovies & TV20.00×
09Maze Runner (film series)Movies & TV19.06×
10John DeereCars & Mobility16.67×
11S.L. BenficaSports15.77×
12Spanish cuisineFood & Beverages15.39×
13FacialBeauty & Wellness14.73×
14Ulla PopkenFashion & Accessoires14.32×
15TrabzonsporSports6.05×
16BirkenstockFashion & Accessoires5.51×
17C&AShopping4.45×
18HugendubelShopping3.59×
19TchiboShopping3.45×
20Müller (company)Food & Beverages2.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Portuguese cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Portuguese cuisine audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.91×
MindfulnessBALANCE1.75×
Convenience OrientationPREMIUM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Portuguese cuisine audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
PatriotismCONSERVATISM0.85×
Price SensitivityPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Portuguese cuisine have in Germany?

Portuguese cuisine has an estimated audience of 395,965 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Portuguese cuisine fans?

64.0% of Portuguese cuisine fans are female, 36.0% are male, with an average age of 46.0 years.

03

Which brands do Portuguese cuisine fans like most?

Portuguese cuisine fans show strongest brand affinity for Turkish cuisine (26×), Ulla Popken (14.32×), and Chili pepper (31.06×) over the country average.

04

Where do Portuguese cuisine fans live in Germany?

Portuguese cuisine fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Portuguese cuisine fans also like?

Beyond Portuguese cuisine itself, the audience over-indexes on Ulla Popken (14.32×), Chili pepper (31.06×), John Deere (16.67×), and Facial (14.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in Germany

See Portuguese cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Portuguese cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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