Portuguese cuisine Audience in Germany
Portuguese cuisine has an estimated audience of 395,965 people in Germany. 64.0% are female, 36.0% are male, average age 46.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ulla Popken, Turkish cuisine, Spanish cuisine, Chili pepper, Water purification.
The average Portuguese cuisine fan in Germany is 46.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ulla Popken, Turkish cuisine, Spanish cuisine, with strongest over-indexing on Ulla Popken (14.09× the country average). Demographically, the Portuguese cuisine audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Cuisine
Demographics of Portuguese cuisine fans
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 46.0 |
| Estimated audience size | 395,965 |
Audience persona
The typical Portuguese cuisine fan in Germany is more female, around 46.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Ulla Popken.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 122,673 | 1.42× |
| Bayern | 68,689 | 1.08× |
| Baden-Württemberg | 64,369 | 1.19× |
| Niedersachsen | 39,949 | 1.04× |
| Hessen | 35,024 | 1.16× |
| Berlin | 18,735 | 1.06× |
| Rheinland-Pfalz | 18,102 | 0.91× |
| Sachsen | 17,106 | 0.88× |
| Schleswig-Holstein | 15,837 | 1.11× |
| Hamburg | 13,493 | 1.51× |
| Brandenburg | 9,428 | 0.77× |
| Thüringen | 6,075 | 0.6× |
| Sachsen-Anhalt | 5,697 | 0.56× |
| Mecklenburg-Vorpommern | 5,368 | 0.71× |
| Bremen | 4,190 | 1.24× |
| Saarland | 3,736 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ulla Popken | 14.09× | Fashion & Accessoires |
| Turkish cuisine | 23× | Food & Beverages |
| Spanish cuisine | 14.17× | Food & Beverages |
| Chili pepper | 24× | Food & Beverages |
| Water purification | 22.15× | Food & Beverages |
| Trabzonspor | 9.87× | Sports |
| Maze Runner (film series) | 19.86× | Movies & TV |
| Water filter | 20× | Food & Beverages |
| C&A | 4.77× | Shopping |
| Water pollution | 20× | Politics & Society |
| S.L. Benfica | 17.02× | Sports |
| Dragon Age: Inquisition | 54.45× | Games |
| Olivia Cooke | 20× | Movies & TV |
| Tchibo | 3.93× | Shopping |
| Tagesschau | 2.41× | Movies & TV |
| John Deere | 8.84× | Cars & Mobility |
| Ernsting's family | 4.48× | Shopping |
| Birkenstock | 5.17× | Fashion & Accessoires |
| BAUR | 4.87× | Shopping |
| QVC | 3.72× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2.66 |
| Sustainability | BALANCE | 1.68 |
| Convenience Orientation | PREMIUM | 1.55 |
| Creativity | OPEN | 1.5 |
| Mindfulness | BALANCE | 1.43 |
| Pet Ownership | JOY | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 29.7% |
| Portugal | 17.4% |
| United States | 12.0% |
See Portuguese cuisine audiences in other countries
More Cuisine audiences in Germany
- Vegetarian cuisine (9,791,846)
- Italian cuisine (7,464,844)
- German cuisine (3,938,448)
- French cuisine (3,127,726)
- Japanese cuisine (3,002,004)
Frequently asked questions
How many fans does Portuguese cuisine have in Germany?
Portuguese cuisine has an estimated audience of 395,965 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Portuguese cuisine fans?
64.0% of Portuguese cuisine fans are female, 36.0% are male, with an average age of 46.0 years.
Which brands do Portuguese cuisine fans like most?
Portuguese cuisine fans show strongest brand affinity for Ulla Popken (14.09×), Turkish cuisine (23×), and Spanish cuisine (14.17×) over the country average.
Where do Portuguese cuisine fans live in Germany?
Portuguese cuisine fans in Germany are most concentrated in Nordrhein-Westfalen (reach 122,673), Bayern (reach 68,689), and Baden-Württemberg (reach 64,369). These three regions account for the largest share of the active audience.
What other brands do Portuguese cuisine fans also like?
Beyond Portuguese cuisine itself, the audience over-indexes on Turkish cuisine (23×), Spanish cuisine (14.17×), Chili pepper (24×), and Water purification (22.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Portuguese cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.