Chili pepper Audience in Germany
Chili pepper has an estimated audience of 559,414 people in Germany. 55.1% are female, 44.9% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: spicy food, Portuguese cuisine, New Mexican cuisine, Kraft Heinz, Tabasco.
The average Chili pepper fan in Germany is 39.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include spicy food, Portuguese cuisine, New Mexican cuisine, with strongest over-indexing on spicy food (19.84× the country average). Demographically, the Chili pepper audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Spice
Demographics of Chili pepper fans
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 39.5 |
| Estimated audience size | 559,414 |
Audience persona
The typical Chili pepper fan in Germany is more female, around 39.5 years old, with strong Indulgence tendencies and a notable affinity for spicy food.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 217,945 | 1.78× |
| Bayern | 123,269 | 1.37× |
| Baden-Württemberg | 72,159 | 0.95× |
| Hessen | 51,231 | 1.2× |
| Niedersachsen | 41,087 | 0.76× |
| Berlin | 36,870 | 1.47× |
| Rheinland-Pfalz | 28,531 | 1.02× |
| Sachsen | 19,995 | 0.73× |
| Thüringen | 15,784 | 1.11× |
| Schleswig-Holstein | 15,372 | 0.77× |
| Brandenburg | 14,849 | 0.86× |
| Hamburg | 13,949 | 1.1× |
| Sachsen-Anhalt | 12,149 | 0.84× |
| Mecklenburg-Vorpommern | 8,974 | 0.84× |
| Saarland | 7,566 | 1.1× |
| Bremen | 6,474 | 1.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| spicy food | 19.84× | Food & Beverages |
| Portuguese cuisine | 31.06× | Food & Beverages |
| New Mexican cuisine | 29.57× | Food & Beverages |
| Kraft Heinz | 65.05× | Food & Beverages |
| Tabasco | 39.92× | Food & Beverages |
| Sauce | 9.82× | Food & Beverages |
| Kim Basinger | 20.58× | Fashion & Accessoires |
| Malay cuisine | 56.12× | Food & Beverages |
| Moroccan cuisine | 19.72× | Food & Beverages |
| Panama | 17.44× | Travel & Leisure |
| Leaf | 7.8× | Home & Garden |
| Scorpions (band) | 6.82× | Music & Radio |
| Birmingham Royal Ballet | 49.63× | Arts & Culture |
| Rajamangala University of Technology Thanyaburi | 49.02× | Business & Career |
| Roosevelt | 16.93× | Music & Radio |
| Business and industry | 1.51× | Business & Career |
| Bengali cuisine | 39.05× | Food & Beverages |
| Will Ferrell | 14.42× | Movies & TV |
| Public broadcasting | 3.36× | Movies & TV |
| TV comedies | 4.25× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.84 |
| Convenience Orientation | PREMIUM | 1.84 |
| Healthy Lifestyle | BALANCE | 1.6 |
| Tradition | CONSERVATISM | 1.57 |
| Urban Lifestyle | OPEN | 1.38 |
| Travelling | THRILL | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.4% |
| Thailand | 5.4% |
| United Kingdom | 4.9% |
See Chili pepper audiences in other countries
More Spice audiences in Germany
Frequently asked questions
How many fans does Chili pepper have in Germany?
Chili pepper has an estimated audience of 559,414 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Chili pepper fans?
55.1% of Chili pepper fans are female, 44.9% are male, with an average age of 39.5 years.
Which brands do Chili pepper fans like most?
Chili pepper fans show strongest brand affinity for spicy food (19.84×), Portuguese cuisine (31.06×), and New Mexican cuisine (29.57×) over the country average.
Where do Chili pepper fans live in Germany?
Chili pepper fans in Germany are most concentrated in Nordrhein-Westfalen (reach 217,945), Bayern (reach 123,269), and Baden-Württemberg (reach 72,159). These three regions account for the largest share of the active audience.
What other brands do Chili pepper fans also like?
Beyond Chili pepper itself, the audience over-indexes on Portuguese cuisine (31.06×), New Mexican cuisine (29.57×), Kraft Heinz (65.05×), and Tabasco (39.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chili pepper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.