Chili pepper Audience in United States

Chili pepper logo

Chili pepper has an estimated audience of 8,826,210 people in United States. 55.1% are female, 44.9% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: Sauce, New Mexican cuisine, Panda Express, Chipotle Mexican Grill, Taco Bell.

The average Chili pepper fan in United States is 41.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sauce, New Mexican cuisine, Panda Express, with strongest over-indexing on Sauce (5.32× the country average). Demographically, the Chili pepper audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Spice

Demographics of Chili pepper fans

Demographic split for Chili pepper audience in United States
MetricValue
Female55.1%
Male44.9%
Average age41.9
Estimated audience size8,826,210

Audience persona

The typical Chili pepper fan in United States is more female, around 41.9 years old, with strong Risk Appetite tendencies and a notable affinity for Sauce.

Top regions in United States

Top regions ranked by reach for Chili pepper in United States
RegionReachAffinity
California1,101,5391.13×
Texas782,7841.03×
Florida512,3190.86×
New York483,4290.98×
Michigan444,3541.93×
North Carolina351,5801.32×
Arizona306,8261.7×
Pennsylvania283,0180.95×
Illinois280,9040.96×
Georgia273,3281.01×
Ohio260,2490.96×
Virginia245,8861.14×
New Jersey199,5290.89×
Washington176,3411×
Massachusetts171,5300.99×
Tennessee168,1420.95×
Indiana153,2860.95×
Missouri138,5560.97×
Wisconsin137,9061.04×
Maryland137,2050.9×
Minnesota129,0741.02×
Colorado125,0300.9×
South Carolina114,4970.86×
Louisiana112,3740.99×
Oklahoma104,9561.07×
Kentucky104,6290.95×
Alabama102,9400.83×
Oregon96,6770.96×
Connecticut91,6311.04×
Arkansas85,6981.18×
Utah82,7851.05×
Nevada74,6250.87×
Iowa68,8620.95×
Kansas66,0650.95×
Mississippi60,5140.83×
New Mexico52,9691.2×
Hawaii52,6881.39×
Nebraska46,5541.05×
West Virginia44,4271.08×
Idaho39,4940.89×
New Hampshire29,0110.83×
Maine28,2900.89×
Rhode Island24,2010.86×
Montana21,8100.89×
Washington, District of Columbia21,2440.8×
Delaware18,6510.77×
Alaska17,8440.95×
South Dakota16,9370.83×
North Dakota15,4120.85×
Vermont14,1370.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chili pepper audience
BrandAffinityCategory
Sauce5.32×Food & Beverages
New Mexican cuisine7.55×Food & Beverages
Panda Express2.77×Food & Beverages
Chipotle Mexican Grill2.89×Food & Beverages
Taco Bell2.08×Food & Beverages
Eating1.74×Food & Beverages
Subway2.14×Food & Beverages
Pizza2.29×Food & Beverages
Texas Roadhouse1.92×Food & Beverages
Fast food1.75×Food & Beverages
Dish (food)2.26×Food & Beverages
Sugar2×Food & Beverages
Dollar General1.76×Shopping
Pizza Hut1.87×Food & Beverages
Water1.51×Food & Beverages
Lowe's1.61×Shopping
Meat1.72×Food & Beverages
Fruit1.75×Food & Beverages
Nutrient1.8×Food & Beverages
In-N-Out Burger2.1×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chili pepper audience
TraitClusterScore
Risk AppetiteTHRILL1.86
Luxury OrientationPREMIUM1.66
IndulgenceJOY1.47
Urban LifestyleOPEN1.43
ExtroversionTHRILL1.32
Convenience OrientationPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for Chili pepper
CountryShare
United States20.4%
Thailand5.4%
United Kingdom4.9%

See Chili pepper audiences in other countries

More Spice audiences in United States

Frequently asked questions

How many fans does Chili pepper have in United States?

Chili pepper has an estimated audience of 8,826,210 people in United States, concentrated in California and Texas.

What is the gender split and age of Chili pepper fans?

55.1% of Chili pepper fans are female, 44.9% are male, with an average age of 41.9 years.

Which brands do Chili pepper fans like most?

Chili pepper fans show strongest brand affinity for Sauce (5.32×), New Mexican cuisine (7.55×), and Panda Express (2.77×) over the country average.

Where do Chili pepper fans live in United States?

Chili pepper fans in United States are most concentrated in California (reach 1,101,539), Texas (reach 782,784), and Florida (reach 512,319). These three regions account for the largest share of the active audience.

What other brands do Chili pepper fans also like?

Beyond Chili pepper itself, the audience over-indexes on New Mexican cuisine (7.55×), Panda Express (2.77×), Chipotle Mexican Grill (2.89×), and Taco Bell (2.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chili pepper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.