Sugar Audience in United States

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Sugar has an estimated audience of 50,518,817 people in United States. 62.9% are female, 37.1% are male, average age 41.7. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, CarGurus, Indeed.com, Circle K.

The average Sugar fan in United States is 41.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (18.02× the country average). Demographically, the Sugar audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Extroversion, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Spice

Demographics of Sugar fans

Demographic split for Sugar audience in United States
MetricValue
Female62.9%
Male37.1%
Average age41.7
Estimated audience size50,518,817

Audience persona

The typical Sugar fan in United States is more female, around 41.7 years old, with strong Extroversion tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Sugar in United States
RegionReachAffinity
California6,677,2131.2×
Texas6,184,5761.42×
Florida5,569,4961.63×
New York3,260,2911.15×
Illinois1,892,1281.12×
Georgia1,855,4701.19×
Pennsylvania1,632,9350.96×
North Carolina1,583,3181.04×
Ohio1,582,9821.02×
Michigan1,283,4030.97×
New Jersey1,260,2560.98×
Arizona1,195,9901.16×
Virginia1,186,4280.96×
Washington1,126,6801.11×
Massachusetts1,067,5541.07×
Tennessee1,017,7411×
Indiana908,9130.98×
Maryland868,4381×
Missouri800,6640.98×
South Carolina799,5941.05×
Alabama791,8591.12×
Minnesota779,6761.08×
Colorado718,7520.9×
Louisiana712,7391.09×
Wisconsin705,3530.93×
Oregon605,5781.05×
Connecticut596,1921.18×
Kentucky576,7040.91×
Oklahoma557,9080.99×
Mississippi496,4871.19×
Nevada463,9700.95×
Utah391,0650.86×
Arkansas390,5320.94×
Iowa360,6550.87×
Kansas358,8660.9×
Hawaii240,1041.11×
New Mexico234,8800.93×
Idaho227,8540.9×
West Virginia216,1440.92×
Nebraska213,5780.84×
Maine187,4271.04×
New Hampshire183,6640.92×
Washington, District of Columbia146,7990.97×
Rhode Island139,7000.87×
Delaware123,4580.89×
Montana106,0080.76×
Alaska96,9300.9×
Vermont80,8830.91×
South Dakota77,9030.67×
North Dakota76,1490.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sugar audience
BrandAffinityCategory
Capital One18.02×Business & Career
Google Maps15.62×Internet & Social Media
CarGurus16.98×Cars & Mobility
Indeed.com11.53×Business & Career
Circle K17.94×Shopping
AccuWeather14.5×Home & Garden
Beetlejuice10.83×Movies & TV
DeviantArt15.79×Internet & Social Media
Diane Keaton13.59×Movies & TV
Aaron Rodgers13.59×Sports
Billy Bob Thornton18.05×Movies & TV
Bruce Willis14.58×Movies & TV
Enterprise Rent-A-Car12.16×Cars & Mobility
Khan Academy16.6×Business & Career
ICloud17.29×Technology & Electronics
Google News10.83×News
Kendra Scott18.58×Fashion & Accessoires
Blake Lively16.42×Movies & TV
Matthew McConaughey14.51×Movies & TV
Demi Moore14.13×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sugar audience
TraitClusterScore
ExtroversionTHRILL1.35
Healthy LifestyleBALANCE1.34
Sports ActivityPOWER1.11
IndulgenceJOY1.1
Price SensitivityPREMIUM1.08
SustainabilityBALANCE1.06

Worldwide distribution

Worldwide audience distribution share by country for Sugar
CountryShare
United States26.5%
United Kingdom5.2%
Italy4.4%

See Sugar audiences in other countries

More Spice audiences in United States

Frequently asked questions

How many fans does Sugar have in United States?

Sugar has an estimated audience of 50,518,817 people in United States, concentrated in California and Texas.

What is the gender split and age of Sugar fans?

62.9% of Sugar fans are female, 37.1% are male, with an average age of 41.7 years.

Which brands do Sugar fans like most?

Sugar fans show strongest brand affinity for Capital One (18.02×), Google Maps (15.62×), and CarGurus (16.98×) over the country average.

Where do Sugar fans live in United States?

Sugar fans in United States are most concentrated in California (reach 6,677,213), Texas (reach 6,184,576), and Florida (reach 5,569,496). These three regions account for the largest share of the active audience.

What other brands do Sugar fans also like?

Beyond Sugar itself, the audience over-indexes on Google Maps (15.62×), CarGurus (16.98×), Indeed.com (11.53×), and Circle K (17.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sugar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.