Rascasse Audience Intelligence

Sugar Audience in United States

Name: Sugar — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Sugar in United States — modelled from more than twelve digital signal sources. Sugar has an estimated audience of 50,518,817 people in United States.

#1among Spice in United States #290among Topic in United States #38in Food & Beverages

The average Sugar fan in United States is 41.7 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Dough, Livestock, Hairstyle, with strongest over-indexing on Dough (2.64× the country average).

Demographically, the Sugar audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sugar fan in United States is more female, around 41.7 years old, with strong Indulgence tendencies and a notable affinity for Dough.

Category: Food & Beverages · Type: Topic · Subtype: Spice

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sugar profile in United States.

Audience size

50.5M

in United States

Gender

62.9%♀

37.1% male

Age

41.7

average years

Country rank

#395

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Sugar fans

62.9% are female, 37.1% are male, average age 41.7.

Fig. 02

Gender split

62.9%

Female

37.1%

Male

Demographic split for Sugar audience in United States
Metric	Value
Female	62.9%
Male	37.1%
Average age	41.7
Estimated audience size	50,518,817

Fig. 03

Age distribution

Age distribution of the Sugar audience in United States
Age bracket	Share	%
16-19		15%
20-29		18%
30-39		19%
40-49		22%
50+		26%

Fig. 04

Worldwide distribution

26.5%

of the worldwide Sugar audience comes from United States.

Worldwide audience distribution share by country for Sugar
Country	Share
United States	26.5%
United Kingdom	5.2%
Italy	4.4%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sugar audience in United States is strongest.

Fig. 05

Top regions by affinity

Sugar fans by region: top regions in United States
#	Region	Reach	×
01	Florida	~7M	2.06×
02	Texas	~6.5M	1.50×
03	Mississippi	~500K	1.20×
04	Louisiana	~800K	1.18×
05	California	~6.5M	1.13×
06	Georgia	~2M	1.13×
07	Connecticut	~600K	1.11×
08	New York	~3M	1.09×
09	Hawaii	~200K	1.09×
10	Arizona	~1M	1.07×
11	Alabama	~800K	1.06×
12	Illinois	~2M	1.05×
13	Minnesota	~800K	1.05×
14	Washington	~1M	1.04×
15	South Carolina	~800K	1.04×
16	Ohio	~1.5M	1.02×
17	North Carolina	~1.5M	1.01×
18	Massachusetts	~1M	1.00×
19	Oklahoma	~600K	1.00×
20	Wisconsin	~800K	0.99×
21	Oregon	~600K	0.99×
22	Maine	~200K	0.99×
23	Kentucky	~600K	0.98×
24	Tennessee	~1M	0.97×
25	Indiana	~900K	0.97×
26	Missouri	~800K	0.97×
27	Arkansas	~400K	0.97×
28	Maryland	~800K	0.96×
29	New Mexico	~200K	0.96×
30	Pennsylvania	~1.5M	0.95×
31	New Jersey	~1M	0.95×
32	Virginia	~1M	0.95×
33	West Virginia	~200K	0.95×
34	Kansas	~400K	0.94×
35	Alaska	~100K	0.94×
36	Vermont	~80K	0.94×
37	Michigan	~1M	0.93×
38	Nevada	~500K	0.92×
39	Idaho	~200K	0.92×
40	New Hampshire	~200K	0.92×
41	Nebraska	~200K	0.91×
42	Iowa	~400K	0.89×
43	Washington, District of Columbia	~100K	0.89×
44	Rhode Island	~100K	0.88×
45	Delaware	~100K	0.88×
46	Utah	~400K	0.87×
47	South Dakota	~100K	0.87×
48	Colorado	~700K	0.85×
49	Montana	~100K	0.84×
50	North Dakota	~90K	0.84×

Affinity by region — Sugar, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sugar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sugar audience
#	Interest	Category	×
01	Dough	Food & Beverages	2.64×
02	Hormone	Health	2.29×
03	Rice	Food & Beverages	2.14×
04	Ketone	Health	1.95×
05	Made in USA	Business & Career	1.92×
06	Brewing	Food & Beverages	1.87×
07	Real property	Home & Garden	1.80×
08	Pastry	Food & Beverages	1.73×
09	Meteorology	Home & Garden	1.72×
10	Dentistry	Business & Career	1.71×
11	Cookbook	Food & Beverages	1.71×
12	Biology	Health	1.68×
13	Neuroscience	Business & Career	1.68×
14	Ice cream	Food & Beverages	1.61×
15	Livestock	Pets & Animals	1.60×
16	Lodging	Travel & Leisure	1.59×
17	Foodie	Food & Beverages	1.57×
18	Cabinetry	Home & Garden	1.56×
19	Self care	Health	1.54×
20	Hairstyle	Beauty & Wellness	1.50×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sugar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Sugar audience · What stands out
Trait	Cluster	Score
Indulgence	JOY	1.35×
Community Orientation	OPEN	1.27×
Extroversion	THRILL	1.24×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Sugar audience · Rather not
Trait	Cluster	Score
Social Media Usage	JOY	0.90×
Luxury Orientation	PREMIUM	0.92×
Pet Ownership	JOY	0.94×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Sugar have in United States?

Sugar has an estimated audience of 50,518,817 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Sugar fans?

62.9% of Sugar fans are female, 37.1% are male, with an average age of 41.7 years.

Which brands do Sugar fans like most?

Sugar fans show strongest brand affinity for Dough (2.64×), Livestock (1.6×), and Hairstyle (1.5×) over the country average.

Where do Sugar fans live in United States?

Sugar fans in United States are most concentrated in Florida (reach ~7M), Texas (reach ~6.5M), and California (reach ~6.5M). These three regions account for the largest share of the active audience.

What other brands do Sugar fans also like?

Beyond Sugar itself, the audience over-indexes on Livestock (1.6×), Hairstyle (1.5×), Brewing (1.87×), and Self care (1.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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Garlic (8,410,444)

See Sugar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sugar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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