Sugar Audience in United States

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Sugar has an estimated audience of 50,518,817 people in United States. 62.9% are female, 37.1% are male, average age 41.7. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Wok, Grinch, Vocal harmony.

The average Sugar fan in United States is 41.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (15.38× the country average). Demographically, the Sugar audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Extroversion, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Spice

Demographics of Sugar fans

Demographic split for Sugar audience in United States
MetricValue
Female62.9%
Male37.1%
Average age41.7
Estimated audience size50,518,817

Audience persona

The typical Sugar fan in United States is more female, around 41.7 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Sugar in United States
RegionReachAffinity
California6,677,2131.2×
Texas6,184,5761.42×
Florida5,569,4961.63×
New York3,260,2911.15×
Illinois1,892,1281.12×
Georgia1,855,4701.19×
Pennsylvania1,632,9350.96×
North Carolina1,583,3181.04×
Ohio1,582,9821.02×
Michigan1,283,4030.97×
New Jersey1,260,2560.98×
Arizona1,195,9901.16×
Virginia1,186,4280.96×
Washington1,126,6801.11×
Massachusetts1,067,5541.07×
Tennessee1,017,7411×
Indiana908,9130.98×
Maryland868,4381×
Missouri800,6640.98×
South Carolina799,5941.05×
Alabama791,8591.12×
Minnesota779,6761.08×
Colorado718,7520.9×
Louisiana712,7391.09×
Wisconsin705,3530.93×
Oregon605,5781.05×
Connecticut596,1921.18×
Kentucky576,7040.91×
Oklahoma557,9080.99×
Mississippi496,4871.19×
Nevada463,9700.95×
Utah391,0650.86×
Arkansas390,5320.94×
Iowa360,6550.87×
Kansas358,8660.9×
Hawaii240,1041.11×
New Mexico234,8800.93×
Idaho227,8540.9×
West Virginia216,1440.92×
Nebraska213,5780.84×
Maine187,4271.04×
New Hampshire183,6640.92×
Washington, District of Columbia146,7990.97×
Rhode Island139,7000.87×
Delaware123,4580.89×
Montana106,0080.76×
Alaska96,9300.9×
Vermont80,8830.91×
South Dakota77,9030.67×
North Dakota76,1490.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sugar audience
BrandAffinityCategory
Goop15.38×Internet & Social Media
Governor of Michigan16.89×Politics & Society
Wok12.41×Food & Beverages
Grinch7.41×Movies & TV
Vocal harmony8.32×Music & Radio
Google Home11.4×Technology & Electronics
Hibachi13.14×Food & Beverages
headspace15.36×Health
Grace Slick13.79×Music & Radio
Cherish (group)16.46×Music & Radio
No Escape (1994 film)14.5×Movies & TV
Hipster11.98×Politics & Society
Fairy godmother9.11×Literature
El Paso County, Colorado15.41×Travel & Leisure
Mathcore9.22×Music & Radio
Kikar HaShabbat18.74×News
TV Fanatic12.08×Movies & TV
Guitarist (magazine)12.22×Music & Radio
Gift registry12.46×Kids & Family
Ira Glass16.03×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sugar audience
TraitClusterScore
ExtroversionTHRILL1.35
Healthy LifestyleBALANCE1.34
Sports ActivityPOWER1.11
IndulgenceJOY1.1
Price SensitivityPREMIUM1.08
SustainabilityBALANCE1.06

Worldwide distribution

Worldwide audience distribution share by country for Sugar
CountryShare
United States26.5%
United Kingdom5.2%
Italy4.4%

See Sugar audiences in other countries

More Spice audiences in United States

Frequently asked questions

How many fans does Sugar have in United States?

Sugar has an estimated audience of 50,518,817 people in United States, concentrated in California and Texas.

What is the gender split and age of Sugar fans?

62.9% of Sugar fans are female, 37.1% are male, with an average age of 41.7 years.

Which brands do Sugar fans like most?

Sugar fans show strongest brand affinity for Goop (15.38×), Governor of Michigan (16.89×), and Wok (12.41×) over the country average.

Where do Sugar fans live in United States?

Sugar fans in United States are most concentrated in California (reach 6,677,213), Texas (reach 6,184,576), and Florida (reach 5,569,496). These three regions account for the largest share of the active audience.

What other brands do Sugar fans also like?

Beyond Sugar itself, the audience over-indexes on Governor of Michigan (16.89×), Wok (12.41×), Grinch (7.41×), and Vocal harmony (8.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sugar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.