A data profile of the people who buy, follow and care about Sugar in India — modelled from more than twelve digital signal sources. Sugar has an estimated audience of 5,993,454 people in India.
Sugar has an estimated audience of 5,993,454 people in India. 30.8% are female, 69.2% are male, average age 34.2. Top brand affinities: Nutrient, Soft drinks, True Detective, Embroidery, Rice.
Top brand affinities include Nutrient, Soft drinks, True Detective, with strongest over-indexing on Nutrient (1.68× the country average).
Demographically, the Sugar audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Sugar fan in India is more male, around 34.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Nutrient.
The key figures that characterise the Sugar profile in India.
30.8% are female, 69.2% are male, average age 34.2.
| Metric | Value |
|---|---|
| Female | 30.8% |
| Male | 69.2% |
| Average age | 34.2 |
| Estimated audience size | 5,993,454 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 32% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 11% |
of the worldwide Sugar audience comes from India.
| Country | Share |
|---|---|
| United States | 26.5% |
| United Kingdom | 5.2% |
| Italy | 4.4% |
The strongest cross-interests of the Sugar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dodge Challenger | Cars & Mobility | 5.36× | ||
| 02 | Drainage | Home & Garden | 5.34× | ||
| 03 | Pedigree Petfoods | Shopping | 4.83× | ||
| 04 | Lubricant | Home & Garden | 3.88× | ||
| 05 | Green tea | Food & Beverages | 2.65× | ||
| 06 | Term life insurance | Business & Career | 2.53× | ||
| 07 | Sugar substitute | Food & Beverages | 2.51× | ||
| 08 | Rice | Food & Beverages | 2.12× | ||
| 09 | Soft drinks | Food & Beverages | 2.04× | ||
| 10 | Sewing machine | Home & Garden | 1.87× | ||
| 11 | Crochet | Home & Garden | 1.87× | ||
| 12 | Real property | Home & Garden | 1.84× | ||
| 13 | True Detective | Movies & TV | 1.72× | ||
| 14 | Self-love | Health | 1.71× | ||
| 15 | Nutrient | Food & Beverages | 1.68× | ||
| 16 | London | Travel & Leisure | 1.64× | ||
| 17 | Bakery | Food & Beverages | 1.60× | ||
| 18 | Sewing | Home & Garden | 1.57× | ||
| 19 | Embroidery | Home & Garden | 1.55× | ||
| 20 | Himalayas | Travel & Leisure | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.43× | |
| Indulgence | JOY | 1.28× | |
| Quality Awareness | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.71× | |
| Need for Security | CONSERVATISM | 0.72× | |
| Creativity | OPEN | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Sugar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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