A data profile of the people who buy, follow and care about Sugar in Italy — modelled from more than twelve digital signal sources. Sugar has an estimated audience of 8,443,466 people in Italy.
Sugar has an estimated audience of 8,443,466 people in Italy. 61.7% are female, 38.3% are male, average age 42.4. Top brand affinities: Wikipedia, Rice, Confectionery, Wine tasting, Volunteering.
Top brand affinities include Wikipedia, Rice, Confectionery, with strongest over-indexing on Wikipedia (3.44× the country average).
Demographically, the Sugar audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Sugar fan in Italy is more female, around 42.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Sugar profile in Italy.
61.7% are female, 38.3% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 42.4 |
| Estimated audience size | 8,443,466 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Sugar audience comes from Italy.
| Country | Share |
|---|---|
| United States | 26.5% |
| United Kingdom | 5.2% |
| Italy | 4.4% |
The strongest cross-interests of the Sugar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pudding | Food & Beverages | 4.80× | ||
| 02 | Rice | Food & Beverages | 4.54× | ||
| 03 | Chocolate brownie | Food & Beverages | 3.81× | ||
| 04 | New Testament | Politics & Society | 3.61× | ||
| 05 | Wikipedia | Internet & Social Media | 3.44× | ||
| 06 | Red wine | Food & Beverages | 2.78× | ||
| 07 | Satire | Literature | 2.68× | ||
| 08 | White wine | Food & Beverages | 2.57× | ||
| 09 | General practitioner | Health | 2.40× | ||
| 10 | Wine tasting | Food & Beverages | 2.32× | ||
| 11 | Confectionery | Food & Beverages | 2.23× | ||
| 12 | Milk | Food & Beverages | 2.03× | ||
| 13 | Volunteering | Politics & Society | 1.96× | ||
| 14 | Mediaset | Technology & Electronics | 1.96× | ||
| 15 | Gourmet Foods | Food & Beverages | 1.96× | ||
| 16 | Genetics | Kids & Family | 1.95× | ||
| 17 | Coop | Food & Beverages | 1.64× | ||
| 18 | Singer-songwriter | Music & Radio | 1.60× | ||
| 19 | Local food | Food & Beverages | 1.55× | ||
| 20 | Meat | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.34× | |
| Community Orientation | OPEN | 1.21× | |
| Indulgence | JOY | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.80× | |
| Patriotism | CONSERVATISM | 0.83× | |
| Need for Security | CONSERVATISM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Sugar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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