A data profile of the people who buy, follow and care about Sugar in France — modelled from more than twelve digital signal sources. Sugar has an estimated audience of 3,980,632 people in France.
Sugar has an estimated audience of 3,980,632 people in France. 66.0% are female, 34.0% are male, average age 42.5. Top brand affinities: Love & Sex, Christmas Gift, Kitchen garden, Christmas tree, Broadcasting of sports events.
Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (269.81× the country average).
Demographically, the Sugar audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Mindfulness, Design Affinity.
The typical Sugar fan in France is more female, around 42.5 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Sugar profile in France.
66.0% are female, 34.0% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 42.5 |
| Estimated audience size | 3,980,632 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 30% |
of the worldwide Sugar audience comes from France.
| Country | Share |
|---|---|
| United States | 26.5% |
| United Kingdom | 5.2% |
| Italy | 4.4% |
The strongest cross-interests of the Sugar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 269.81× | ||
| 02 | Selfridges | Shopping | 221.91× | ||
| 03 | Christmas Gift | Kids & Family | 36.71× | ||
| 04 | Christmas tree | Kids & Family | 25.31× | ||
| 05 | Broadcasting of sports events | Movies & TV | 16.86× | ||
| 06 | Kitchen garden | Home & Garden | 15.61× | ||
| 07 | Breast Cancer awareness | Health | 13.78× | ||
| 08 | Girl power | Politics & Society | 13.60× | ||
| 09 | Dentistry | Business & Career | 13.16× | ||
| 10 | Zoom lens | Technology & Electronics | 12.97× | ||
| 11 | Hormone | Health | 11.00× | ||
| 12 | Single-lens reflex camera | Technology & Electronics | 8.09× | ||
| 13 | New Testament | Politics & Society | 7.72× | ||
| 14 | Sustainable products | Politics & Society | 7.61× | ||
| 15 | Improvisation | Music & Radio | 5.76× | ||
| 16 | Local food | Food & Beverages | 2.30× | ||
| 17 | Pâtisserie | Food & Beverages | 2.20× | ||
| 18 | Internet & Social Media | 1.62× | |||
| 19 | Real property | Home & Garden | 1.62× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.57× | |
| Design Affinity | PREMIUM | 1.31× | |
| Extroversion | THRILL | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.87× | |
| Social Media Usage | JOY | 0.90× | |
| Community Orientation | OPEN | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Sugar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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