Sugar Audience in Mexico
Sugar has an estimated audience of 4,710,739 people in Mexico. 60.4% are female, 39.6% are male, average age 34.5. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (203.87× the country average). Demographically, the Sugar audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Food & Beverages · Type: Topic · Subtype: Spice
Demographics of Sugar fans
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 34.5 |
| Estimated audience size | 4,710,739 |
Audience persona
The typical Sugar fan in Mexico is more female, around 34.5 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Sugar fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 203.87× | Shopping |
| Costa Rica | 420.42× | Travel & Leisure |
| Game consoles | 132.78× | Technology & Electronics |
| Catholic Church | 108.73× | Politics & Society |
| Sarcasm | 71.09× | Politics & Society |
| Travel agency | 72.14× | Travel & Leisure |
| Mobile game | 57.35× | Games |
| Valentine's Day | 124.18× | Kids & Family |
| Banana | 56.46× | Food & Beverages |
| Exfoliation (cosmetology) | 133.51× | Beauty & Wellness |
| El País | 56.46× | News |
| Dentistry | 51.23× | Business & Career |
| Broadcasting of sports events | 59.59× | Movies & TV |
| Daily Horoscope | 488.65× | Internet & Social Media |
| Multi-level marketing | 48.09× | Business & Career |
| Breastfeeding | 39.73× | Kids & Family |
| Sexology | 36.59× | Kids & Family |
| Freeware | 28.23× | Technology & Electronics |
| Pilsner | 43.91× | Food & Beverages |
| Orange (fruit) | 43.91× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 22.54 |
| Travelling | THRILL | 18.88 |
| Urban Lifestyle | OPEN | 3.95 |
| Risk Appetite | THRILL | 2.04 |
| Mindfulness | BALANCE | 1.53 |
| Convenience Orientation | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.5% |
| United Kingdom | 5.2% |
| Italy | 4.4% |
See Sugar audiences in other countries
More Spice audiences in Mexico
- Herb (1,464,720)
- Chili pepper (1,412,188)
- Honey (1,327,210)
- Vanilla (606,732)
- Canela (498,066)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Sugar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.