A data profile of the people who buy, follow and care about Sugar in Mexico — modelled from more than twelve digital signal sources. Sugar has an estimated audience of 4,710,739 people in Mexico.
Sugar has an estimated audience of 4,710,739 people in Mexico. 60.4% are female, 39.6% are male, average age 34.5. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (203.87× the country average).
Demographically, the Sugar audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Sugar fan in Mexico is more female, around 34.5 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Sugar profile in Mexico.
60.4% are female, 39.6% are male, average age 34.5.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 34.5 |
| Estimated audience size | 4,710,739 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 18% | |
| 50+ | 12% |
of the worldwide Sugar audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 26.5% |
| United Kingdom | 5.2% |
| Italy | 4.4% |
The strongest cross-interests of the Sugar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 488.65× | ||
| 02 | Costa Rica | Travel & Leisure | 420.42× | ||
| 03 | Shopping and fashion | Shopping | 203.87× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 133.51× | ||
| 05 | Game consoles | Technology & Electronics | 132.78× | ||
| 06 | Valentine's Day | Kids & Family | 124.18× | ||
| 07 | Catholic Church | Politics & Society | 108.73× | ||
| 08 | Travel agency | Travel & Leisure | 72.14× | ||
| 09 | Sarcasm | Politics & Society | 71.09× | ||
| 10 | Broadcasting of sports events | Movies & TV | 59.59× | ||
| 11 | Mobile game | Games | 57.35× | ||
| 12 | Banana | Food & Beverages | 56.46× | ||
| 13 | El País | News | 56.46× | ||
| 14 | Dentistry | Business & Career | 51.23× | ||
| 15 | Multi-level marketing | Business & Career | 48.09× | ||
| 16 | Pilsner | Food & Beverages | 43.91× | ||
| 17 | Orange (fruit) | Food & Beverages | 43.91× | ||
| 18 | Breastfeeding | Kids & Family | 39.73× | ||
| 19 | Sexology | Kids & Family | 36.59× | ||
| 20 | Freeware | Technology & Electronics | 28.23× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 22.54× | |
| Travelling | THRILL | 18.88× | |
| Urban Lifestyle | OPEN | 3.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.82× | |
| Social Media Usage | JOY | 0.95× | |
| Pet Ownership | JOY | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Sugar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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