Sugar Audience in Mexico
Sugar has an estimated audience of 4,710,739 people in Mexico. 60.4% are female, 39.6% are male, average age 34.5. Top brand affinities: MSN, Catholic Church, Banana, Pedro Pascal, Travel agency.
Top brand affinities include MSN, Catholic Church, Banana, with strongest over-indexing on MSN (3.83× the country average). Demographically, the Sugar audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Travelling, Spirituality.
Category: Food & Beverages · Type: Topic · Subtype: Spice
Demographics of Sugar fans
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 34.5 |
| Estimated audience size | 4,710,739 |
Audience persona
The typical Sugar fan in Mexico is more female, around 34.5 years old, with strong Travelling tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 3.83× | News |
| Catholic Church | 2.93× | Politics & Society |
| Banana | 3.04× | Food & Beverages |
| Pedro Pascal | 3.01× | Movies & TV |
| Travel agency | 3.05× | Travel & Leisure |
| Sarcasm | 2.91× | Politics & Society |
| El País | 2.97× | News |
| Game consoles | 2.01× | Technology & Electronics |
| Dentistry | 2.88× | Business & Career |
| Multi-level marketing | 4.25× | Business & Career |
| Breastfeeding | 3.53× | Kids & Family |
| Freeware | 2.57× | Technology & Electronics |
| Sexology | 3.14× | Kids & Family |
| High school | 3.28× | Business & Career |
| Milk | 1.62× | Food & Beverages |
| Herbalife | 4.67× | Health |
| Broadcasting of sports events | 2.96× | Movies & TV |
| Avocado | 3.16× | Food & Beverages |
| Wattpad | 2.45× | Internet & Social Media |
| Pilsner | 3.95× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.39 |
| Spirituality | BALANCE | 1.32 |
| Urban Lifestyle | OPEN | 1.18 |
| Risk Appetite | THRILL | 1.12 |
| Extroversion | THRILL | 1.11 |
| DIY Mentality | THRILL | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.5% |
| United Kingdom | 5.2% |
| Italy | 4.4% |
See Sugar audiences in other countries
More Spice audiences in Mexico
- Herb (1,464,720)
- Chili pepper (1,412,188)
- Honey (1,327,210)
- Vanilla (606,732)
- Canela (498,066)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Sugar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.