A data profile of the people who buy, follow and care about Sugar in Spain — modelled from more than twelve digital signal sources. Sugar has an estimated audience of 3,653,413 people in Spain.
Sugar has an estimated audience of 3,653,413 people in Spain. 67.9% are female, 32.1% are male, average age 45.7. Top brand affinities: Iberia (airline), WhatsApp, Refrigerator, IBEX 35, Distilled beverage.
Top brand affinities include Iberia (airline), WhatsApp, Refrigerator, with strongest over-indexing on Iberia (airline) (2.42× the country average).
Demographically, the Sugar audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Community Orientation, Travelling.
The typical Sugar fan in Spain is more female, around 45.7 years old, with strong Community Orientation tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Sugar profile in Spain.
67.9% are female, 32.1% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 45.7 |
| Estimated audience size | 3,653,413 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 34% |
of the worldwide Sugar audience comes from Spain.
| Country | Share |
|---|---|
| United States | 26.5% |
| United Kingdom | 5.2% |
| Italy | 4.4% |
The strongest cross-interests of the Sugar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Satire | Literature | 5.10× | ||
| 02 | Baking powder | Food & Beverages | 4.18× | ||
| 03 | Rayo Vallecano | Travel & Leisure | 4.12× | ||
| 04 | Refrigerator | Home & Garden | 3.58× | ||
| 05 | Betfair | Games | 2.97× | ||
| 06 | Confectionery | Food & Beverages | 2.96× | ||
| 07 | Volunteering | Politics & Society | 2.80× | ||
| 08 | Candy | Food & Beverages | 2.79× | ||
| 09 | Distilled beverage | Food & Beverages | 2.74× | ||
| 10 | Internet & Social Media | 2.46× | |||
| 11 | Iberia (airline) | Travel & Leisure | 2.42× | ||
| 12 | Mango | Shopping | 2.33× | ||
| 13 | Aldi | Shopping | 2.20× | ||
| 14 | IBEX 35 | Business & Career | 2.19× | ||
| 15 | Caixabank | Business & Career | 2.06× | ||
| 16 | Travel website | Travel & Leisure | 2.06× | ||
| 17 | Local food | Food & Beverages | 1.96× | ||
| 18 | Take-out | Food & Beverages | 1.87× | ||
| 19 | Desserts | Food & Beverages | 1.78× | ||
| 20 | Julio Iglesias | Music & Radio | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.58× | |
| Travelling | THRILL | 1.33× | |
| Convenience Orientation | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.92× | |
| Social Media Usage | JOY | 0.97× | |
| Patriotism | CONSERVATISM | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Sugar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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