A data profile of the people who buy, follow and care about Refrigerator in Spain — modelled from more than twelve digital signal sources. Refrigerator has an estimated audience of 3,947,694 people in Spain.
The average Refrigerator fan in Spain is 47.7 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Washing machine, Air purifier, Dishwasher, with strongest over-indexing on Washing machine (12.8× the country average).
Demographically, the Refrigerator audience skews more female with an average age of 47.7, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Refrigerator fan in Spain is more female, around 47.7 years old, with strong DIY Mentality tendencies and a notable affinity for Washing machine.
The key figures that characterise the Refrigerator profile in Spain.
65.3% are female, 34.7% are male, average age 47.7.
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 47.7 |
| Estimated audience size | 3,947,694 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 10% | |
| 30-39 | 19% | |
| 40-49 | 30% | |
| 50+ | 37% |
of the worldwide Refrigerator audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.2% |
| Brazil | 5.4% |
| United Kingdom | 5.4% |
Where the Refrigerator audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canary Islands | ~300K | 1.46× | |
| 02 | Catalonia | ~1M | 1.38× | |
| 03 | Comunidad Valenciana | ~500K | 1.24× | |
| 04 | Community of Madrid | ~700K | 1.12× | |
| 05 | Balearic Islands | ~100K | 1.11× | |
| 06 | Andalusia | ~800K | 1.05× | |
| 07 | La Rioja | ~30K | 1.04× | |
| 08 | Region of Murcia | ~100K | 1.03× | |
| 09 | Navarre | ~50K | 0.97× | |
| 10 | Cantabria | ~50K | 0.97× | |
| 11 | Aragon | ~100K | 0.96× | |
| 12 | Extremadura | ~80K | 0.95× | |
| 13 | Principality of Asturias | ~90K | 0.94× | |
| 14 | Castilla-La Mancha | ~100K | 0.93× | |
| 15 | Castile and León | ~200K | 0.90× | |
| 16 | Galicia | ~200K | 0.89× | |
| 17 | Basque Autonomous Country | ~100K | 0.89× |
The strongest cross-interests of the Refrigerator audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Air purifier | Home & Garden | 18.88× | ||
| 02 | Dishwasher | Home & Garden | 14.83× | ||
| 03 | Washing machine | Home & Garden | 12.80× | ||
| 04 | Laundry | Home & Garden | 9.42× | ||
| 05 | Cleaning | Home & Garden | 8.51× | ||
| 06 | Air conditioning | Technology & Electronics | 7.17× | ||
| 07 | Oven | Home & Garden | 6.82× | ||
| 08 | Bathroom | Home & Garden | 6.36× | ||
| 09 | Grocery store | Food & Beverages | 6.29× | ||
| 10 | Lodging | Travel & Leisure | 6.28× | ||
| 11 | IBEX 35 | Business & Career | 5.05× | ||
| 12 | Chair | Home & Garden | 5.01× | ||
| 13 | Bed | Home & Garden | 4.49× | ||
| 14 | Supermarket | Shopping | 4.41× | ||
| 15 | Kitchen | Home & Garden | 4.27× | ||
| 16 | Home Appliances | Home & Garden | 4.08× | ||
| 17 | Electricity | Home & Garden | 3.85× | ||
| 18 | Carrefour | Shopping | 3.45× | ||
| 19 | Monarchy | Politics & Society | 3.33× | ||
| 20 | Social network | Internet & Social Media | 2.87× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.05× | |
| Convenience Orientation | PREMIUM | 1.95× | |
| Travelling | THRILL | 1.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.93× | |
| Mindfulness | BALANCE | 0.97× | |
| Risk Appetite | THRILL | 0.99× |
Refrigerator has an estimated audience of 3,947,694 people in Spain, concentrated in Catalonia and Andalusia.
65.3% of Refrigerator fans are female, 34.7% are male, with an average age of 47.7 years.
Refrigerator fans show strongest brand affinity for Washing machine (12.8×), Air purifier (18.88×), and Dishwasher (14.83×) over the country average.
Refrigerator fans in Spain are most concentrated in Catalonia (reach ~1M), Andalusia (reach ~800K), and Community of Madrid (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Refrigerator itself, the audience over-indexes on Air purifier (18.88×), Dishwasher (14.83×), IBEX 35 (5.05×), and Bathroom (6.36×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Refrigerator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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