A data profile of the people who buy, follow and care about Washing machine in Spain — modelled from more than twelve digital signal sources. Washing machine has an estimated audience of 2,392,433 people in Spain.
The average Washing machine fan in Spain is 48.2 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Clothes dryer, Laundry, Dishwasher, with strongest over-indexing on Clothes dryer (18.09× the country average).
Demographically, the Washing machine audience skews more female with an average age of 48.2, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Washing machine fan in Spain is more female, around 48.2 years old, with strong Quality Awareness tendencies and a notable affinity for Clothes dryer.
The key figures that characterise the Washing machine profile in Spain.
67.2% are female, 32.8% are male, average age 48.2.
| Metric | Value |
|---|---|
| Female | 67.2% |
| Male | 32.8% |
| Average age | 48.2 |
| Estimated audience size | 2,392,433 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 9% | |
| 30-39 | 17% | |
| 40-49 | 28% | |
| 50+ | 41% |
of the worldwide Washing machine audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.2% |
| Italy | 5.0% |
| United Kingdom | 4.2% |
Where the Washing machine audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~700K | 1.58× | |
| 02 | Balearic Islands | ~100K | 1.57× | |
| 03 | Canary Islands | ~200K | 1.55× | |
| 04 | Comunidad Valenciana | ~400K | 1.38× | |
| 05 | Region of Murcia | ~100K | 1.32× | |
| 06 | Andalusia | ~600K | 1.19× | |
| 07 | Community of Madrid | ~400K | 0.98× | |
| 08 | La Rioja | ~20K | 0.96× | |
| 09 | Navarre | ~30K | 0.92× | |
| 10 | Aragon | ~60K | 0.91× | |
| 11 | Cantabria | ~30K | 0.91× | |
| 12 | Basque Autonomous Country | ~80K | 0.89× | |
| 13 | Extremadura | ~50K | 0.89× | |
| 14 | Principality of Asturias | ~50K | 0.87× | |
| 15 | Galicia | ~100K | 0.86× | |
| 16 | Castilla-La Mancha | ~80K | 0.83× | |
| 17 | Castile and León | ~90K | 0.82× |
The strongest cross-interests of the Washing machine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dishwasher | Home & Garden | 18.11× | ||
| 02 | Clothes dryer | Home & Garden | 18.09× | ||
| 03 | Clothes iron | Fashion & Accessoires | 17.43× | ||
| 04 | Laundry | Home & Garden | 15.79× | ||
| 05 | Ironing | Home & Garden | 15.18× | ||
| 06 | Washing | Beauty & Wellness | 10.93× | ||
| 07 | Household goods | Home & Garden | 8.40× | ||
| 08 | Spring cleaning | Home & Garden | 7.66× | ||
| 09 | Cleaning | Home & Garden | 6.81× | ||
| 10 | Commercial cleaning | Business & Career | 6.37× | ||
| 11 | Housekeeping | Travel & Leisure | 4.90× | ||
| 12 | Cleanliness | Home & Garden | 4.66× | ||
| 13 | Kitchen stove | Home & Garden | 4.59× | ||
| 14 | Refrigerator | Home & Garden | 4.00× | ||
| 15 | Kitchen utensil | Home & Garden | 3.77× | ||
| 16 | Kitchenware | Home & Garden | 3.60× | ||
| 17 | Household | Home & Garden | 3.48× | ||
| 18 | Brico Dépôt | Shopping | 2.59× | ||
| 19 | Aldi | Shopping | 1.91× | ||
| 20 | Home and garden | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.57× | |
| DIY Mentality | THRILL | 1.48× | |
| Convenience Orientation | PREMIUM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.64× | |
| Patriotism | CONSERVATISM | 0.64× | |
| Mindfulness | BALANCE | 0.67× |
Washing machine has an estimated audience of 2,392,433 people in Spain, concentrated in Catalonia and Andalusia.
67.2% of Washing machine fans are female, 32.8% are male, with an average age of 48.2 years.
Washing machine fans show strongest brand affinity for Clothes dryer (18.09×), Laundry (15.79×), and Dishwasher (18.11×) over the country average.
Washing machine fans in Spain are most concentrated in Catalonia (reach ~700K), Andalusia (reach ~600K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Washing machine itself, the audience over-indexes on Laundry (15.79×), Dishwasher (18.11×), Clothes iron (17.43×), and Cleaning (6.81×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Washing machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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