A data profile of the people who buy, follow and care about Washing machine in United Kingdom — modelled from more than twelve digital signal sources. Washing machine has an estimated audience of 4,124,740 people in United Kingdom.
The average Washing machine fan in United Kingdom is 47.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include Kitchen utensil, Household goods, Kitchenware, with strongest over-indexing on Kitchen utensil (4.9× the country average).
Demographically, the Washing machine audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Washing machine fan in United Kingdom is more female, around 47.0 years old, with strong Quality Awareness tendencies and a notable affinity for Kitchen utensil.
The key figures that characterise the Washing machine profile in United Kingdom.
65.9% are female, 34.1% are male, average age 47.0.
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 47.0 |
| Estimated audience size | 4,124,740 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 39% |
of the worldwide Washing machine audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.2% |
| Italy | 5.0% |
| United Kingdom | 4.2% |
Where the Washing machine audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~400K | 1.68× | |
| 02 | Scotland | ~500K | 1.37× | |
| 03 | Northern Ireland | ~200K | 1.27× | |
| 04 | England | ~3M | 1.24× | |
| 05 | West Midlands | ~200K | 0.90× | |
| 06 | Yorkshire and the Humber | ~300K | 0.88× | |
| 07 | North East | ~100K | 0.69× | |
| 08 | East of England | ~300K | 0.67× | |
| 09 | East Midlands | ~200K | 0.52× | |
| 10 | South East | ~300K | 0.46× | |
| 11 | South West | ~200K | 0.46× | |
| 12 | North West | ~100K | 0.30× |
The strongest cross-interests of the Washing machine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Clothes dryer | Home & Garden | 5.87× | ||
| 02 | Clothes iron | Fashion & Accessoires | 5.29× | ||
| 03 | Kitchen utensil | Home & Garden | 4.90× | ||
| 04 | Miele | Home & Garden | 4.86× | ||
| 05 | Laundry detergent | Home & Garden | 4.78× | ||
| 06 | Washing | Beauty & Wellness | 3.66× | ||
| 07 | Dishwasher | Home & Garden | 3.15× | ||
| 08 | Household goods | Home & Garden | 3.14× | ||
| 09 | Laundry | Home & Garden | 3.13× | ||
| 10 | Kitchenware | Home & Garden | 2.74× | ||
| 11 | Microwave oven | Home & Garden | 2.57× | ||
| 12 | Cookware and bakeware | Home & Garden | 2.36× | ||
| 13 | Housekeeping | Travel & Leisure | 2.22× | ||
| 14 | Renovation | Home & Garden | 1.87× | ||
| 15 | Ryanair | Travel & Leisure | 1.79× | ||
| 16 | Home Appliances | Home & Garden | 1.77× | ||
| 17 | Kitchen stove | Home & Garden | 1.73× | ||
| 18 | Household | Home & Garden | 1.56× | ||
| 19 | EasyJet | Travel & Leisure | 1.51× | ||
| 20 | Hygiene | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.04× | |
| DIY Mentality | THRILL | 1.37× | |
| Need for Security | CONSERVATISM | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.74× | |
| Mindfulness | BALANCE | 0.77× | |
| Individualism | JOY | 0.81× |
Washing machine has an estimated audience of 4,124,740 people in United Kingdom, concentrated in England and Scotland.
65.9% of Washing machine fans are female, 34.1% are male, with an average age of 47.0 years.
Washing machine fans show strongest brand affinity for Kitchen utensil (4.9×), Household goods (3.14×), and Kitchenware (2.74×) over the country average.
Washing machine fans in United Kingdom are most concentrated in England (reach ~3M), Scotland (reach ~500K), and Wales (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Washing machine itself, the audience over-indexes on Household goods (3.14×), Kitchenware (2.74×), Clothes dryer (5.87×), and Renovation (1.87×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Washing machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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