EasyJet Audience in United Kingdom
EasyJet has an estimated audience of 14,553,333 people in United Kingdom. 60.2% are female, 39.8% are male, average age 46.1. Top regions: England, North West, South East. Top brand affinities: Ryanair, British Airways, TUI, Outdoor enthusiast, Wizz Air.
The average EasyJet fan in United Kingdom is 46.1 years old, more female, and lives primarily in England. The audience is concentrated in England, North West, South East. Top brand affinities include Ryanair, British Airways, TUI, with strongest over-indexing on Ryanair (2.82× the country average). Demographically, the EasyJet audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Travelling, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of EasyJet fans
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 46.1 |
| Estimated audience size | 14,553,333 |
Audience persona
The typical EasyJet fan in United Kingdom is more female, around 46.1 years old, with strong Travelling tendencies and a notable affinity for Ryanair.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 7,155,102 | 0.53× |
| North West | 2,539,893 | 1.63× |
| South East | 2,497,203 | 1.28× |
| Greater London | 1,962,763 | 1.03× |
| South West | 1,611,539 | 1.35× |
| East of England | 1,476,408 | 1.11× |
| Scotland | 1,189,000 | 0.91× |
| East Midlands | 842,138 | 0.82× |
| Northern Ireland | 806,614 | 1.8× |
| Yorkshire and the Humber | 687,184 | 0.59× |
| Wales | 632,251 | 0.76× |
| North East | 367,877 | 0.65× |
| West Midlands | 335,448 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ryanair | 2.82× | Travel & Leisure |
| British Airways | 2.15× | Travel & Leisure |
| TUI | 1.78× | Travel & Leisure |
| Outdoor enthusiast | 1.99× | Sports |
| Wizz Air | 3× | Travel & Leisure |
| TripAdvisor | 1.66× | Travel & Leisure |
| Gordon Ramsey | 3.38× | Food & Beverages |
| Airline | 1.95× | Travel & Leisure |
| Skyscanner | 2.45× | Travel & Leisure |
| KLM | 3.96× | Travel & Leisure |
| Staycation | 1.63× | Home & Garden |
| Travel website | 2.01× | Travel & Leisure |
| Travelodge | 1.6× | Travel & Leisure |
| Landscape design | 1.86× | Business & Career |
| Newcast | 1.55× | Business & Career |
| Backpacking (travel) | 2.83× | Travel & Leisure |
| Travel photography | 2.13× | Technology & Electronics |
| Airplane | 1.62× | Cars & Mobility |
| Business class | 1.93× | Travel & Leisure |
| Booking.com | 1.52× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.83 |
| Sports Activity | POWER | 1.53 |
| Sustainability | BALANCE | 1.47 |
| Design Affinity | PREMIUM | 1.46 |
| Indulgence | JOY | 1.4 |
| Luxury Orientation | PREMIUM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 22.2% |
| Italy | 18.3% |
| France | 15.6% |
See EasyJet audiences in other countries
More Airline audiences in United Kingdom
- British Airways (15,504,394)
- Ryanair (13,511,768)
- Emirates (4,629,521)
- Virgin Atlantic (3,947,773)
- Wizz Air (3,887,512)
Frequently asked questions
How many fans does EasyJet have in United Kingdom?
EasyJet has an estimated audience of 14,553,333 people in United Kingdom, concentrated in England and North West.
What is the gender split and age of EasyJet fans?
60.2% of EasyJet fans are female, 39.8% are male, with an average age of 46.1 years.
Which brands do EasyJet fans like most?
EasyJet fans show strongest brand affinity for Ryanair (2.82×), British Airways (2.15×), and TUI (1.78×) over the country average.
Where do EasyJet fans live in United Kingdom?
EasyJet fans in United Kingdom are most concentrated in England (reach 7,155,102), North West (reach 2,539,893), and South East (reach 2,497,203). These three regions account for the largest share of the active audience.
What other brands do EasyJet fans also like?
Beyond EasyJet itself, the audience over-indexes on British Airways (2.15×), TUI (1.78×), Outdoor enthusiast (1.99×), and Wizz Air (3×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for EasyJet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.