A data profile of the people who buy, follow and care about EasyJet in United Kingdom — modelled from more than twelve digital signal sources. EasyJet has an estimated audience of 14,553,333 people in United Kingdom.
The average EasyJet fan in United Kingdom is 46.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, North West, South East.
Top brand affinities include Ryanair, British Airways, TUI, with strongest over-indexing on Ryanair (2.82× the country average).
Demographically, the EasyJet audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Travelling, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical EasyJet fan in United Kingdom is more female, around 46.1 years old, with strong Travelling tendencies and a notable affinity for Ryanair.
The key figures that characterise the EasyJet profile in United Kingdom.
60.2% are female, 39.8% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 46.1 |
| Estimated audience size | 14,553,333 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 36% |
Where the EasyJet audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Ireland | ~800K | 1.80× | |
| 02 | North West | ~2.5M | 1.63× | |
| 03 | South West | ~1.5M | 1.35× | |
| 04 | South East | ~2.5M | 1.28× | |
| 05 | East of England | ~1.5M | 1.11× | |
| 06 | Greater London | ~2M | 1.04× | |
| 07 | Scotland | ~1M | 0.91× | |
| 08 | East Midlands | ~800K | 0.82× | |
| 09 | Wales | ~600K | 0.76× | |
| 10 | North East | ~400K | 0.65× | |
| 11 | Yorkshire and the Humber | ~700K | 0.59× | |
| 12 | West Midlands | ~300K | 0.54× | |
| 13 | England | ~7M | 0.53× |
The strongest cross-interests of the EasyJet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | KLM | Travel & Leisure | 3.96× | ||
| 02 | Gordon Ramsey | Food & Beverages | 3.38× | ||
| 03 | Wizz Air | Travel & Leisure | 3.00× | ||
| 04 | Backpacking (travel) | Travel & Leisure | 2.83× | ||
| 05 | Ryanair | Travel & Leisure | 2.82× | ||
| 06 | Skyscanner | Travel & Leisure | 2.45× | ||
| 07 | British Airways | Travel & Leisure | 2.15× | ||
| 08 | Travel photography | Technology & Electronics | 2.13× | ||
| 09 | Travel website | Travel & Leisure | 2.01× | ||
| 10 | Outdoor enthusiast | Sports | 1.99× | ||
| 11 | Airline | Travel & Leisure | 1.95× | ||
| 12 | Business class | Travel & Leisure | 1.93× | ||
| 13 | Landscape design | Business & Career | 1.86× | ||
| 14 | TUI | Travel & Leisure | 1.78× | ||
| 15 | TripAdvisor | Travel & Leisure | 1.66× | ||
| 16 | Staycation | Home & Garden | 1.63× | ||
| 17 | Airplane | Cars & Mobility | 1.62× | ||
| 18 | Travelodge | Travel & Leisure | 1.60× | ||
| 19 | Newcast | Business & Career | 1.55× | ||
| 20 | Booking.com | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.66× | |
| Design Affinity | PREMIUM | 1.46× | |
| Sustainability | BALANCE | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.86× | |
| Community Orientation | OPEN | 0.91× | |
| Extroversion | THRILL | 0.92× |
EasyJet's target market in United Kingdom covers an estimated 14,553,333 people, concentrated in England and North West.
60.2% of the EasyJet audience are female, 39.8% are male, with an average age of 46.1 years.
EasyJet fans show strongest brand affinity for Ryanair (2.82×), British Airways (2.15×), and TUI (1.78×) over the country average.
EasyJet fans in United Kingdom are most concentrated in England (reach ~7M), North West (reach ~2.5M), and South East (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond EasyJet itself, the audience over-indexes on British Airways (2.15×), TUI (1.78×), Outdoor enthusiast (1.99×), and Wizz Air (3×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for EasyJet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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