A data profile of the people who buy, follow and care about EasyJet in Spain — modelled from more than twelve digital signal sources. EasyJet has an estimated audience of 2,793,047 people in Spain.
The average EasyJet fan in Spain is 45.0 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Airbnb, Holiday, southwest airlines, with strongest over-indexing on Airbnb (5.23× the country average).
Demographically, the EasyJet audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Travelling, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical EasyJet fan in Spain is more female, around 45.0 years old, with strong Travelling tendencies and a notable affinity for Airbnb.
The key figures that characterise the EasyJet profile in Spain.
59.2% are female, 40.8% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 45.0 |
| Estimated audience size | 2,793,047 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 32% |
Where the EasyJet audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~200K | 3.21× | |
| 02 | Canary Islands | ~400K | 2.79× | |
| 03 | Region of Murcia | ~100K | 1.27× | |
| 04 | Comunidad Valenciana | ~400K | 1.26× | |
| 05 | Galicia | ~200K | 1.25× | |
| 06 | Catalonia | ~600K | 1.12× | |
| 07 | Andalusia | ~600K | 1.08× | |
| 08 | Community of Madrid | ~400K | 0.86× | |
| 09 | Basque Autonomous Country | ~80K | 0.75× | |
| 10 | Aragon | ~40K | 0.54× | |
| 11 | Navarre | ~20K | 0.50× | |
| 12 | La Rioja | ~9K | 0.49× | |
| 13 | Cantabria | ~20K | 0.46× | |
| 14 | Castilla-La Mancha | ~50K | 0.44× | |
| 15 | Castile and León | ~50K | 0.42× | |
| 16 | Extremadura | ~20K | 0.39× | |
| 17 | Principality of Asturias | ~20K | 0.36× |
The strongest cross-interests of the EasyJet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bordeaux–Mérignac Airport | Travel & Leisure | 101.06× | ||
| 02 | southwest airlines | Travel & Leisure | 72.18× | ||
| 03 | Orlando International Airport | Travel & Leisure | 53.57× | ||
| 04 | CouchSurfing | Travel & Leisure | 36.90× | ||
| 05 | Sant Andreu | Sports | 10.81× | ||
| 06 | FlixBus | Cars & Mobility | 8.79× | ||
| 07 | ITV (TV channel) | Movies & TV | 7.14× | ||
| 08 | Air France | Travel & Leisure | 6.84× | ||
| 09 | British Airways | Travel & Leisure | 6.41× | ||
| 10 | Trivago | Travel & Leisure | 5.70× | ||
| 11 | Holiday | Travel & Leisure | 5.26× | ||
| 12 | Airbnb | Travel & Leisure | 5.23× | ||
| 13 | Booking.com | Travel & Leisure | 4.97× | ||
| 14 | Cruises | Travel & Leisure | 3.93× | ||
| 15 | Train | Cars & Mobility | 3.87× | ||
| 16 | Travel agency | Travel & Leisure | 3.75× | ||
| 17 | Airline | Travel & Leisure | 3.30× | ||
| 18 | House music | Music & Radio | 3.16× | ||
| 19 | Vueling | Travel & Leisure | 2.55× | ||
| 20 | Architecture | Business & Career | 1.82× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.43× | |
| Design Affinity | PREMIUM | 1.85× | |
| Mindfulness | BALANCE | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.77× | |
| Extroversion | THRILL | 0.94× | |
| Social Media Usage | JOY | 0.99× |
EasyJet's target market in Spain covers an estimated 2,793,047 people, concentrated in Andalusia and Catalonia.
59.2% of the EasyJet audience are female, 40.8% are male, with an average age of 45.0 years.
EasyJet fans show strongest brand affinity for Airbnb (5.23×), Holiday (5.26×), and southwest airlines (72.18×) over the country average.
EasyJet fans in Spain are most concentrated in Andalusia (reach ~600K), Catalonia (reach ~600K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond EasyJet itself, the audience over-indexes on Holiday (5.26×), southwest airlines (72.18×), CouchSurfing (36.9×), and Trivago (5.7×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for EasyJet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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