A data profile of the people who buy, follow and care about Holiday in Spain — modelled from more than twelve digital signal sources. Holiday has an estimated audience of 7,041,056 people in Spain.
Holiday has an estimated audience of 7,041,056 people in Spain. 62.6% are female, 37.4% are male, average age 45.0. Top brand affinities: EasyJet, Ryanair, Lufthansa, Livemusic, WhatsApp.
Top brand affinities include EasyJet, Ryanair, Lufthansa, with strongest over-indexing on EasyJet (5.26× the country average).
Demographically, the Holiday audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Travelling, Indulgence.
The typical Holiday fan in Spain is more female, around 45.0 years old, with strong Travelling tendencies and a notable affinity for EasyJet.
The key figures that characterise the Holiday profile in Spain.
62.6% are female, 37.4% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 45.0 |
| Estimated audience size | 7,041,056 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 31% |
of the worldwide Holiday audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.3% |
| United Kingdom | 5.9% |
| Italy | 5.2% |
The strongest cross-interests of the Holiday audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lufthansa | Travel & Leisure | 6.85× | ||
| 02 | Muslim holidays | Politics & Society | 6.85× | ||
| 03 | EasyJet | Travel & Leisure | 5.26× | ||
| 04 | Livemusic | Music & Radio | 2.95× | ||
| 05 | Volunteering | Politics & Society | 2.91× | ||
| 06 | Ryanair | Travel & Leisure | 2.90× | ||
| 07 | Mango | Shopping | 2.59× | ||
| 08 | Real property | Home & Garden | 2.41× | ||
| 09 | Cultural heritage | Politics & Society | 2.20× | ||
| 10 | Distilled beverage | Food & Beverages | 2.06× | ||
| 11 | Travel photography | Technology & Electronics | 2.03× | ||
| 12 | TripAdvisor | Travel & Leisure | 1.95× | ||
| 13 | Zara Home | Home & Garden | 1.92× | ||
| 14 | Caixabank | Business & Career | 1.73× | ||
| 15 | Internet & Social Media | 1.69× | |||
| 16 | Julio Iglesias | Music & Radio | 1.67× | ||
| 17 | Carrefour | Shopping | 1.59× | ||
| 18 | IBEX 35 | Business & Career | 1.56× | ||
| 19 | Beaches | Travel & Leisure | 1.51× | ||
| 20 | Spas | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.67× | |
| Indulgence | JOY | 1.38× | |
| Community Orientation | OPEN | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.52× | |
| Need for Security | CONSERVATISM | 0.84× | |
| DIY Mentality | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Holiday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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