Holiday Audience in Spain
Holiday has an estimated audience of 7,041,056 people in Spain. 62.6% are female, 37.4% are male, average age 45.0. Top brand affinities: Livemusic, MSN, Local food, Julio Iglesias, TripAdvisor.
Top brand affinities include Livemusic, MSN, Local food, with strongest over-indexing on Livemusic (10.98× the country average). Demographically, the Holiday audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Travelling, Community Orientation.
Category: Travel & Leisure · Type: Topic
Demographics of Holiday fans
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 45.0 |
| Estimated audience size | 7,041,056 |
Audience persona
The typical Holiday fan in Spain is more female, around 45.0 years old, with strong Travelling tendencies and a notable affinity for Livemusic.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Livemusic | 10.98× | Music & Radio |
| MSN | 5.09× | News |
| Local food | 4.82× | Food & Beverages |
| Julio Iglesias | 3.25× | Music & Radio |
| TripAdvisor | 3.9× | Travel & Leisure |
| EasyJet | 4.38× | Travel & Leisure |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Aldi | 2.3× | Shopping |
| S.S.C. Napoli | 7.91× | Sports |
| 1.88× | Internet & Social Media | |
| Zara Home | 2.93× | Home & Garden |
| Lunch | 3.08× | Food & Beverages |
| Lufthansa | 4.95× | Travel & Leisure |
| Kundalini yoga | 4.49× | Health |
| Stradivarius | 2.06× | Shopping |
| Girona | 2.78× | Sports |
| Manchester City F.C. | 2.82× | Sports |
| Formentera | 4.71× | Travel & Leisure |
| Ryanair | 2.1× | Travel & Leisure |
| Logitravel | 3.55× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.54 |
| Community Orientation | OPEN | 1.3 |
| Luxury Orientation | PREMIUM | 1.21 |
| Pet Ownership | JOY | 1.16 |
| Sports Activity | POWER | 1.12 |
| Indulgence | JOY | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| United Kingdom | 5.9% |
| Italy | 5.2% |
See Holiday audiences in other countries
More Travel & Leisure audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Holiday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.