Holiday Audience in Canada
Holiday has an estimated audience of 7,726,651 people in Canada. 59.8% are female, 40.2% are male, average age 44.0. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Real property, Ugg boots, Blanket, Christmas market, Bored Panda.
The average Holiday fan in Canada is 44.0 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Real property, Ugg boots, Blanket, with strongest over-indexing on Real property (1.57× the country average). Demographically, the Holiday audience skews more female with an average age of 44.0, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Holiday fans
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 44.0 |
| Estimated audience size | 7,726,651 |
Audience persona
The typical Holiday fan in Canada is more female, around 44.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,583,276 | 1.42× |
| British Columbia | 1,423,894 | 1.23× |
| Quebec | 1,380,049 | 0.75× |
| Alberta | 1,046,205 | 1.1× |
| Manitoba | 302,892 | 1.05× |
| Nova Scotia | 248,778 | 1.08× |
| Saskatchewan | 233,117 | 0.95× |
| New Brunswick | 181,339 | 1.02× |
| Newfoundland and Labrador | 101,098 | 0.86× |
| Prince Edward Island | 30,627 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.57× | Home & Garden |
| Ugg boots | 2.19× | Fashion & Accessoires |
| Blanket | 1.68× | Home & Garden |
| Christmas market | 2.02× | Food & Beverages |
| Bored Panda | 1.62× | Internet & Social Media |
| Sunwing Vacations | 2.09× | Travel & Leisure |
| Duvet | 2.17× | Home & Garden |
| Orbitz | 1.68× | Travel & Leisure |
| Torrid | 1.5× | Fashion & Accessoires |
| Travelocity | 1.61× | Travel & Leisure |
| Ramen | 1.73× | Food & Beverages |
| Disney Store | 1.54× | Shopping |
| Brasserie | 1.52× | Food & Beverages |
| Scentsy | 1.66× | Home & Garden |
| Elderly care | 1.63× | Health |
| Zulily | 1.53× | Kids & Family |
| Alexander McQueen (brand) | 1.59× | Fashion & Accessoires |
| Sunwing Airlines | 1.79× | Travel & Leisure |
| Travelzoo | 1.59× | Travel & Leisure |
| Experiential gifts | 1.97× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.36 |
| Family Orientation | CONSERVATISM | 1.34 |
| Indulgence | JOY | 1.29 |
| Sustainability | BALANCE | 1.13 |
| Quality Awareness | PREMIUM | 1.13 |
| Convenience Orientation | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| United Kingdom | 5.9% |
| Italy | 5.2% |
See Holiday audiences in other countries
More Travel & Leisure audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Holiday have in Canada?
Holiday has an estimated audience of 7,726,651 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Holiday fans?
59.8% of Holiday fans are female, 40.2% are male, with an average age of 44.0 years.
Which brands do Holiday fans like most?
Holiday fans show strongest brand affinity for Real property (1.57×), Ugg boots (2.19×), and Blanket (1.68×) over the country average.
Where do Holiday fans live in Canada?
Holiday fans in Canada are most concentrated in Ontario (reach 4,583,276), British Columbia (reach 1,423,894), and Quebec (reach 1,380,049). These three regions account for the largest share of the active audience.
What other brands do Holiday fans also like?
Beyond Holiday itself, the audience over-indexes on Ugg boots (2.19×), Blanket (1.68×), Christmas market (2.02×), and Bored Panda (1.62×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Holiday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.