A data profile of the people who buy, follow and care about Holiday in Canada — modelled from more than twelve digital signal sources. Holiday has an estimated audience of 7,726,651 people in Canada.
The average Holiday fan in Canada is 44.0 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Real property, Ugg boots, Blanket, with strongest over-indexing on Real property (1.57× the country average).
Demographically, the Holiday audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Family Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Holiday fan in Canada is more female, around 44.0 years old, with strong Family Orientation tendencies and a notable affinity for Real property.
The key figures that characterise the Holiday profile in Canada.
59.8% are female, 40.2% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 44.0 |
| Estimated audience size | 7,726,651 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Holiday audience comes from Canada.
| Country | Share |
|---|---|
| United States | 21.3% |
| United Kingdom | 5.9% |
| Italy | 5.2% |
Where the Holiday audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~4.5M | 1.42× | |
| 02 | British Columbia | ~1.5M | 1.23× | |
| 03 | Alberta | ~1M | 1.10× | |
| 04 | Nova Scotia | ~200K | 1.08× | |
| 05 | Manitoba | ~300K | 1.05× | |
| 06 | New Brunswick | ~200K | 1.02× | |
| 07 | Saskatchewan | ~200K | 0.95× | |
| 08 | Newfoundland and Labrador | ~100K | 0.86× | |
| 09 | Prince Edward Island | ~30K | 0.81× | |
| 10 | Quebec | ~1.5M | 0.75× |
The strongest cross-interests of the Holiday audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ugg boots | Fashion & Accessoires | 2.19× | ||
| 02 | Duvet | Home & Garden | 2.17× | ||
| 03 | Sunwing Vacations | Travel & Leisure | 2.09× | ||
| 04 | Christmas market | Food & Beverages | 2.02× | ||
| 05 | Experiential gifts | Shopping | 1.97× | ||
| 06 | Sunwing Airlines | Travel & Leisure | 1.79× | ||
| 07 | Ramen | Food & Beverages | 1.73× | ||
| 08 | Blanket | Home & Garden | 1.68× | ||
| 09 | Orbitz | Travel & Leisure | 1.68× | ||
| 10 | Scentsy | Home & Garden | 1.66× | ||
| 11 | Elderly care | Health | 1.63× | ||
| 12 | Bored Panda | Internet & Social Media | 1.62× | ||
| 13 | Travelocity | Travel & Leisure | 1.61× | ||
| 14 | Alexander McQueen (brand) | Fashion & Accessoires | 1.59× | ||
| 15 | Travelzoo | Travel & Leisure | 1.59× | ||
| 16 | Real property | Home & Garden | 1.57× | ||
| 17 | Disney Store | Shopping | 1.54× | ||
| 18 | Zulily | Kids & Family | 1.53× | ||
| 19 | Brasserie | Food & Beverages | 1.52× | ||
| 20 | Torrid | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.34× | |
| Indulgence | JOY | 1.29× | |
| Sustainability | BALANCE | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.90× | |
| Social Media Usage | JOY | 0.91× | |
| Need for Security | CONSERVATISM | 0.92× |
Holiday has an estimated audience of 7,726,651 people in Canada, concentrated in Ontario and British Columbia.
59.8% of Holiday fans are female, 40.2% are male, with an average age of 44.0 years.
Holiday fans show strongest brand affinity for Real property (1.57×), Ugg boots (2.19×), and Blanket (1.68×) over the country average.
Holiday fans in Canada are most concentrated in Ontario (reach ~4.5M), British Columbia (reach ~1.5M), and Quebec (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Holiday itself, the audience over-indexes on Ugg boots (2.19×), Blanket (1.68×), Christmas market (2.02×), and Bored Panda (1.62×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Holiday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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