Holiday Audience in Germany
Holiday has an estimated audience of 9,310,993 people in Germany. 58.9% are female, 41.1% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, Škoda Kodiaq, Product design, Home Delivery, Figure painting (hobby).
The average Holiday fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, Škoda Kodiaq, Product design, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Holiday audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Holiday fans
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 39.2 |
| Estimated audience size | 9,310,993 |
Audience persona
The typical Holiday fan in Germany is more female, around 39.2 years old, with strong Indulgence tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,247,414 | 1.1× |
| Bayern | 1,532,522 | 1.02× |
| Baden-Württemberg | 1,309,436 | 1.03× |
| Niedersachsen | 927,139 | 1.03× |
| Hessen | 746,389 | 1.05× |
| Sachsen | 503,542 | 1.1× |
| Rheinland-Pfalz | 488,511 | 1.05× |
| Berlin | 415,233 | 1× |
| Schleswig-Holstein | 295,857 | 0.88× |
| Brandenburg | 285,676 | 0.99× |
| Thüringen | 251,215 | 1.06× |
| Sachsen-Anhalt | 249,150 | 1.03× |
| Hamburg | 218,977 | 1.04× |
| Mecklenburg-Vorpommern | 148,320 | 0.83× |
| Saarland | 105,852 | 0.93× |
| Bremen | 71,557 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 2.31× | Cars & Mobility |
| Product design | 1.54× | Business & Career |
| Home Delivery | 2.42× | Food & Beverages |
| Figure painting (hobby) | 3.24× | Arts & Culture |
| Corfu (regional unit) | 2.44× | Travel & Leisure |
| Nurse education | 1.62× | Kids & Family |
| Preacher (comics) | 4.33× | Literature |
| KLIX (AM) | 1.59× | Music & Radio |
| Headhunters (film) | 2.8× | Movies & TV |
| Cachorro | 1.81× | Pets & Animals |
| Keeper (password manager) | 2.18× | Technology & Electronics |
| Volvo V60 | 2.33× | Cars & Mobility |
| Esra Erol | 2.71× | Movies & TV |
| Theocracy | 4.84× | Music & Radio |
| Google Home | 2.59× | Technology & Electronics |
| Fatteh | 4.79× | Food & Beverages |
| Pantsuit | 2.82× | Fashion & Accessoires |
| Hatten | 2.31× | Travel & Leisure |
| Glashütte | 1.83× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.37 |
| Tradition | CONSERVATISM | 1.37 |
| Pet Ownership | JOY | 1.3 |
| Travelling | THRILL | 1.3 |
| Sports Activity | POWER | 1.25 |
| Sustainability | BALANCE | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| United Kingdom | 5.9% |
| Italy | 5.2% |
See Holiday audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Holiday have in Germany?
Holiday has an estimated audience of 9,310,993 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Holiday fans?
58.9% of Holiday fans are female, 41.1% are male, with an average age of 39.2 years.
Which brands do Holiday fans like most?
Holiday fans show strongest brand affinity for Stradivarius (1.97×), Škoda Kodiaq (2.31×), and Product design (1.54×) over the country average.
Where do Holiday fans live in Germany?
Holiday fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,247,414), Bayern (reach 1,532,522), and Baden-Württemberg (reach 1,309,436). These three regions account for the largest share of the active audience.
What other brands do Holiday fans also like?
Beyond Holiday itself, the audience over-indexes on Škoda Kodiaq (2.31×), Product design (1.54×), Home Delivery (2.42×), and Figure painting (hobby) (3.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Holiday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.