Holiday Audience in Germany
Holiday has an estimated audience of 9,310,993 people in Germany. 58.9% are female, 41.1% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Real property, Satire, Tagesschau, Pets, Vacations.
The average Holiday fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Real property, Satire, Tagesschau, with strongest over-indexing on Real property (5.54× the country average). Demographically, the Holiday audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Holiday fans
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 39.2 |
| Estimated audience size | 9,310,993 |
Audience persona
The typical Holiday fan in Germany is more female, around 39.2 years old, with strong Indulgence tendencies and a notable affinity for Real property.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,247,414 | 1.1× |
| Bayern | 1,532,522 | 1.02× |
| Baden-Württemberg | 1,309,436 | 1.03× |
| Niedersachsen | 927,139 | 1.03× |
| Hessen | 746,389 | 1.05× |
| Sachsen | 503,542 | 1.1× |
| Rheinland-Pfalz | 488,511 | 1.05× |
| Berlin | 415,233 | 1× |
| Schleswig-Holstein | 295,857 | 0.88× |
| Brandenburg | 285,676 | 0.99× |
| Thüringen | 251,215 | 1.06× |
| Sachsen-Anhalt | 249,150 | 1.03× |
| Hamburg | 218,977 | 1.04× |
| Mecklenburg-Vorpommern | 148,320 | 0.83× |
| Saarland | 105,852 | 0.93× |
| Bremen | 71,557 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 5.54× | Home & Garden |
| Satire | 4.33× | Literature |
| Tagesschau | 1.83× | Movies & TV |
| Pets | 1.68× | Pets & Animals |
| Vacations | 2.53× | Travel & Leisure |
| Family | 1.8× | Kids & Family |
| ICloud | 4.2× | Technology & Electronics |
| Spiegel Online | 1.8× | News |
| Hygiene | 2.74× | Beauty & Wellness |
| Bedroom furniture | 3.82× | Home & Garden |
| Automobiles | 1.63× | Cars & Mobility |
| German television comedy | 4.41× | Movies & TV |
| Self care | 2.68× | Health |
| Stuttgart | 2.51× | Travel & Leisure |
| Airbnb | 1.86× | Travel & Leisure |
| Western Union | 3.11× | Business & Career |
| Lieferando.de | 1.79× | Food & Beverages |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Vacation rental | 3.04× | Travel & Leisure |
| Westdeutscher Rundfunk | 2.62× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.37 |
| Tradition | CONSERVATISM | 1.37 |
| Pet Ownership | JOY | 1.3 |
| Travelling | THRILL | 1.3 |
| Sports Activity | POWER | 1.25 |
| Sustainability | BALANCE | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| United Kingdom | 5.9% |
| Italy | 5.2% |
See Holiday audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Holiday have in Germany?
Holiday has an estimated audience of 9,310,993 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Holiday fans?
58.9% of Holiday fans are female, 41.1% are male, with an average age of 39.2 years.
Which brands do Holiday fans like most?
Holiday fans show strongest brand affinity for Real property (5.54×), Satire (4.33×), and Tagesschau (1.83×) over the country average.
Where do Holiday fans live in Germany?
Holiday fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,247,414), Bayern (reach 1,532,522), and Baden-Württemberg (reach 1,309,436). These three regions account for the largest share of the active audience.
What other brands do Holiday fans also like?
Beyond Holiday itself, the audience over-indexes on Satire (4.33×), Tagesschau (1.83×), Pets (1.68×), and Vacations (2.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Holiday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.