A data profile of the people who buy, follow and care about Holiday in India — modelled from more than twelve digital signal sources. Holiday has an estimated audience of 9,114,402 people in India.
Holiday has an estimated audience of 9,114,402 people in India. 25.9% are female, 74.1% are male, average age 34.9. Top brand affinities: Vacations, TripAdvisor, Young's, Himalayas, MakeMyTrip.
Top brand affinities include Vacations, TripAdvisor, Young's, with strongest over-indexing on Vacations (2.3× the country average).
Demographically, the Holiday audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
The typical Holiday fan in India is more male, around 34.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Vacations.
The key figures that characterise the Holiday profile in India.
25.9% are female, 74.1% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 25.9% |
| Male | 74.1% |
| Average age | 34.9 |
| Estimated audience size | 9,114,402 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 30% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 12% |
of the worldwide Holiday audience comes from India.
| Country | Share |
|---|---|
| United States | 21.3% |
| United Kingdom | 5.9% |
| Italy | 5.2% |
The strongest cross-interests of the Holiday audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Thomas Cook | Business & Career | 3.56× | ||
| 02 | TripAdvisor | Travel & Leisure | 2.42× | ||
| 03 | Vacations | Travel & Leisure | 2.30× | ||
| 04 | Package tour | Travel & Leisure | 2.29× | ||
| 05 | Macau | Travel & Leisure | 2.05× | ||
| 06 | Lodging | Travel & Leisure | 1.99× | ||
| 07 | Young's | Food & Beverages | 1.90× | ||
| 08 | Air India | Travel & Leisure | 1.83× | ||
| 09 | Singapore | Travel & Leisure | 1.82× | ||
| 10 | Pizza | Food & Beverages | 1.72× | ||
| 11 | Himalayas | Travel & Leisure | 1.69× | ||
| 12 | MakeMyTrip | Travel & Leisure | 1.64× | ||
| 13 | Dinner | Food & Beverages | 1.58× | ||
| 14 | Volunteering | Politics & Society | 1.55× | ||
| 15 | True Detective | Movies & TV | 1.54× | ||
| 16 | BTS | Music & Radio | 1.53× | ||
| 17 | Hindustan | Politics & Society | 1.53× | ||
| 18 | Beaches | Travel & Leisure | 1.51× | ||
| 19 | Cruises | Travel & Leisure | 1.51× | ||
| 20 | Leather | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.31× | |
| Risk Appetite | THRILL | 1.23× | |
| Extroversion | THRILL | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.64× | |
| Social Media Usage | JOY | 0.66× | |
| Tradition | CONSERVATISM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Holiday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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