A data profile of the people who buy, follow and care about MakeMyTrip in India — modelled from more than twelve digital signal sources. MakeMyTrip has an estimated audience of 8,556,990 people in India.
The average MakeMyTrip fan in India is 34.7 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Karnataka, Gujarat.
Top brand affinities include Air India Express, Airbnb, TripAdvisor, with strongest over-indexing on Air India Express (4.19× the country average).
Demographically, the MakeMyTrip audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Travelling, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical MakeMyTrip fan in India is more male, around 34.7 years old, with strong Travelling tendencies and a notable affinity for Air India Express.
The key figures that characterise the MakeMyTrip profile in India.
28.1% are female, 71.9% are male, average age 34.7.
| Metric | Value |
|---|---|
| Female | 28.1% |
| Male | 71.9% |
| Average age | 34.7 |
| Estimated audience size | 8,556,990 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 32% | |
| 30-39 | 22% | |
| 40-49 | 13% | |
| 50+ | 10% |
of the worldwide MakeMyTrip audience comes from India.
| Country | Share |
|---|---|
| India | 60.4% |
| United States | 7.7% |
| United Arab Emirates | 5.0% |
Where the MakeMyTrip audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Karnataka | ~500K | 2.27× | |
| 02 | Goa | ~20K | 1.99× | |
| 03 | Telangana | ~200K | 1.78× | |
| 04 | Maharashtra | ~700K | 1.77× | |
| 05 | Haryana | ~200K | 1.47× | |
| 06 | Tamil Nadu | ~300K | 1.40× | |
| 07 | Gujarat | ~300K | 1.39× | |
| 08 | Andhra Pradesh | ~100K | 1.07× | |
| 09 | Sikkim | ~4K | 1.05× | |
| 10 | Manipur | ~10K | 1.00× | |
| 11 | Uttarakhand | ~40K | 0.92× | |
| 12 | West Bengal | ~200K | 0.91× | |
| 13 | Kerala | ~100K | 0.88× | |
| 14 | Assam | ~70K | 0.86× | |
| 15 | Punjab (region) | ~100K | 0.85× | |
| 16 | Jammu and Kashmir | ~30K | 0.85× | |
| 17 | Meghalaya | ~7K | 0.82× | |
| 18 | Uttar Pradesh | ~300K | 0.79× | |
| 19 | Tripura | ~9K | 0.73× | |
| 20 | Odisha | ~70K | 0.72× | |
| 21 | Mizoram | ~4K | 0.72× | |
| 22 | Chhattisgarh | ~40K | 0.70× | |
| 23 | Rajasthan | ~100K | 0.68× | |
| 24 | Madhya Pradesh | ~100K | 0.64× | |
| 25 | Jharkhand | ~50K | 0.63× | |
| 26 | Arunachal Pradesh | ~3K | 0.62× | |
| 27 | Nagaland | ~4K | 0.61× | |
| 28 | Himachal Pradesh | ~20K | 0.60× | |
| 29 | Bihar | ~60K | 0.38× |
The strongest cross-interests of the MakeMyTrip audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Peach (airline) | Travel & Leisure | 6.95× | ||
| 02 | Scoot | Travel & Leisure | 6.17× | ||
| 03 | All Nippon Airways | Travel & Leisure | 6.11× | ||
| 04 | Frontier Airlines | Travel & Leisure | 5.96× | ||
| 05 | Vietnam Airlines | Travel & Leisure | 5.68× | ||
| 06 | Japan Airlines | Travel & Leisure | 5.18× | ||
| 07 | Thai Airways | Travel & Leisure | 5.03× | ||
| 08 | Cheapflights | Travel & Leisure | 4.70× | ||
| 09 | Air India Express | Travel & Leisure | 4.19× | ||
| 10 | Bookmyshow | Sports | 4.09× | ||
| 11 | Goibibo | Travel & Leisure | 3.60× | ||
| 12 | Expedia | Travel & Leisure | 3.56× | ||
| 13 | Airbnb | Travel & Leisure | 3.10× | ||
| 14 | TripAdvisor | Travel & Leisure | 3.03× | ||
| 15 | Booking.com | Travel & Leisure | 2.75× | ||
| 16 | Package tour | Travel & Leisure | 2.70× | ||
| 17 | Travel website | Travel & Leisure | 2.61× | ||
| 18 | Air travel | Travel & Leisure | 1.74× | ||
| 19 | Vacations | Travel & Leisure | 1.66× | ||
| 20 | Hotels | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.93× | |
| Community Orientation | OPEN | 1.18× | |
| Price Sensitivity | PREMIUM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.83× | |
| Spirituality | BALANCE | 0.85× | |
| Early Adopter Mentality | POWER | 0.88× |
MakeMyTrip has an estimated audience of 8,556,990 people in India, concentrated in Maharashtra and Karnataka.
28.1% of MakeMyTrip fans are female, 71.9% are male, with an average age of 34.7 years.
MakeMyTrip fans show strongest brand affinity for Air India Express (4.19×), Airbnb (3.1×), and TripAdvisor (3.03×) over the country average.
MakeMyTrip fans in India are most concentrated in Maharashtra (reach ~700K), Karnataka (reach ~500K), and Gujarat (reach ~300K). These three regions account for the largest share of the active audience.
Beyond MakeMyTrip itself, the audience over-indexes on Airbnb (3.1×), TripAdvisor (3.03×), Goibibo (3.6×), and Bookmyshow (4.09×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for MakeMyTrip. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.