A data profile of the people who buy, follow and care about Bookmyshow in India — modelled from more than twelve digital signal sources. Bookmyshow has an estimated audience of 3,595,580 people in India.
Bookmyshow has an estimated audience of 3,595,580 people in India. 30.7% are female, 69.3% are male, average age 26.6. Top brand affinities: MakeMyTrip, Dhanush, Package tour, Sivakarthikeyan, Anushka Shetty.
Top brand affinities include MakeMyTrip, Dhanush, Package tour, with strongest over-indexing on MakeMyTrip (4.09× the country average).
Demographically, the Bookmyshow audience skews more male with an average age of 26.6, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.
The typical Bookmyshow fan in India is more male, around 26.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for MakeMyTrip.
The key figures that characterise the Bookmyshow profile in India.
30.7% are female, 69.3% are male, average age 26.6.
| Metric | Value |
|---|---|
| Female | 30.7% |
| Male | 69.3% |
| Average age | 26.6 |
| Estimated audience size | 3,595,580 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 52% | |
| 20-29 | 28% | |
| 30-39 | 12% | |
| 40-49 | 5% | |
| 50+ | 2% |
of the worldwide Bookmyshow audience comes from India.
| Country | Share |
|---|---|
| India | 68.2% |
| United States | 8.7% |
| Malaysia | 8.3% |
The strongest cross-interests of the Bookmyshow audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Michelangelo | Arts & Culture | 12.24× | ||
| 02 | Sivakarthikeyan | Movies & TV | 6.27× | ||
| 03 | Sun TV | Movies & TV | 5.94× | ||
| 04 | Dhanush | Movies & TV | 5.55× | ||
| 05 | Expedia | Travel & Leisure | 5.37× | ||
| 06 | vijay tv | Movies & TV | 5.10× | ||
| 07 | Jim Carrey | Movies & TV | 4.93× | ||
| 08 | Package tour | Travel & Leisure | 4.56× | ||
| 09 | Anushka Shetty | Movies & TV | 4.49× | ||
| 10 | Modern Family | Movies & TV | 4.29× | ||
| 11 | MakeMyTrip | Travel & Leisure | 4.09× | ||
| 12 | Sri Lanka | Travel & Leisure | 3.03× | ||
| 13 | OLX | Shopping | 2.46× | ||
| 14 | True Detective | Movies & TV | 1.86× | ||
| 15 | Wedding invitation | Home & Garden | 1.80× | ||
| 16 | Engagement ring | Fashion & Accessoires | 1.77× | ||
| 17 | Earring | Fashion & Accessoires | 1.73× | ||
| 18 | Chennai | Travel & Leisure | 1.71× | ||
| 19 | Gemstone | Fashion & Accessoires | 1.68× | ||
| 20 | Cash on delivery | Business & Career | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.53× | |
| Luxury Orientation | PREMIUM | 1.25× | |
| Career Orientation | POWER | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.58× | |
| Tradition | CONSERVATISM | 0.62× | |
| Creativity | OPEN | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Bookmyshow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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