Bookmyshow Audience in United States

Bookmyshow has an estimated audience of 393,527 people in United States. 55.4% are female, 44.6% are male, average age 31.9. Top regions: Texas, California, New York. Top brand affinities: CosmoProf, Rod Stewart, Max Verstappen, Employment website, Islamic banking.

The average Bookmyshow fan in United States is 31.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include CosmoProf, Rod Stewart, Max Verstappen, with strongest over-indexing on CosmoProf (38.35× the country average). Demographically, the Bookmyshow audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand

Demographics of Bookmyshow fans

Demographic split for Bookmyshow audience in United States
MetricValue
Female55.4%
Male44.6%
Average age31.9
Estimated audience size393,527

Audience persona

The typical Bookmyshow fan in United States is more female, around 31.9 years old, with strong Luxury Orientation tendencies and a notable affinity for CosmoProf.

Top regions in United States

Top regions ranked by reach for Bookmyshow in United States
RegionReachAffinity
Texas84,2292.49×
California60,1481.39×
New York28,7321.31×
New Jersey26,5972.66×
Illinois20,9021.59×
Virginia20,1682.1×
Florida20,0260.75×
Georgia17,0051.4×
Washington15,4111.95×
Ohio13,8551.14×
North Carolina13,4321.13×
Massachusetts12,1861.57×
Pennsylvania11,7540.89×
Michigan11,5281.12×
Arizona9,4381.17×
Missouri9,0801.43×
Indiana6,7850.94×
Maryland6,6610.98×
Connecticut6,5321.66×
Tennessee6,0400.77×
Minnesota5,9631.06×
Kansas5,6171.81×
Colorado5,2410.84×
Oregon5,1681.15×
Arkansas4,3241.33×
Washington, District of Columbia4,2153.56×
Wisconsin4,0930.69×
Alabama3,4800.63×
Iowa2,9800.92×
Kentucky2,8160.57×
Oklahoma2,7720.63×
South Carolina2,6240.44×
Louisiana2,5750.51×
Nevada2,2720.6×
Utah1,9060.54×
Nebraska1,8310.93×
Delaware1,4701.35×
Mississippi1,3670.42×
New Hampshire1,2800.83×
New Mexico8570.43×
Idaho7400.37×
Rhode Island5700.45×
West Virginia4250.23×
Hawaii4180.25×
Maine3760.27×
North Dakota3150.39×
Alaska2790.33×
South Dakota2710.3×
Montana2110.19×
Wyoming1770.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bookmyshow audience
BrandAffinityCategory
CosmoProf38.35×Beauty & Wellness
Rod Stewart37.41×Music & Radio
Max Verstappen19.54×Sports
Employment website13.45×Business & Career
Islamic banking58.62×Business & Career
Cricket World Cup27.9×Sports
India national cricket team21.12×Sports
Lionel Richie19.76×Music & Radio
Massive open online course21.34×Business & Career
Bachelor of Business Administration38.75×Business & Career
Autism Awareness8.91×Health
Diabetes mellitus awareness5.99×Health
Capital One3.56×Business & Career
Spanish cuisine8.64×Food & Beverages
Circle K6×Shopping
Badminton11.45×Sports
BB cream9.11×Beauty & Wellness
German cuisine7.24×Food & Beverages
Bollywood movies5.35×Movies & TV
Google Flights4.03×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bookmyshow audience
TraitClusterScore
Luxury OrientationPREMIUM2.24
Design AffinityPREMIUM1.91
Quality AwarenessPREMIUM1.83
Early Adopter MentalityPOWER1.67
TravellingTHRILL1.57
Convenience OrientationPREMIUM1.41

Worldwide distribution

Worldwide audience distribution share by country for Bookmyshow
CountryShare
India69.1%
Malaysia8.4%
United States7.6%

See Bookmyshow audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Bookmyshow have in United States?

Bookmyshow has an estimated audience of 393,527 people in United States, concentrated in Texas and California.

What is the gender split and age of Bookmyshow fans?

55.4% of Bookmyshow fans are female, 44.6% are male, with an average age of 31.9 years.

Which brands do Bookmyshow fans like most?

Bookmyshow fans show strongest brand affinity for CosmoProf (38.35×), Rod Stewart (37.41×), and Max Verstappen (19.54×) over the country average.

Where do Bookmyshow fans live in United States?

Bookmyshow fans in United States are most concentrated in Texas (reach 84,229), California (reach 60,148), and New York (reach 28,732). These three regions account for the largest share of the active audience.

What other brands do Bookmyshow fans also like?

Beyond Bookmyshow itself, the audience over-indexes on Rod Stewart (37.41×), Max Verstappen (19.54×), Employment website (13.45×), and Islamic banking (58.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bookmyshow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.