Rascasse Audience Intelligence

Bookmyshow Target Market in United States

A data profile of the people who buy, follow and care about Bookmyshow in United States — modelled from more than twelve digital signal sources. Bookmyshow has an estimated audience of 458,370 people in United States.

#3976among Brand in United States#3773in Sports

The average Bookmyshow fan in United States is 31.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include CosmoProf, Rod Stewart, Massive open online course, with strongest over-indexing on CosmoProf (89.37× the country average).

Demographically, the Bookmyshow audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bookmyshow fan in United States is more female, around 31.9 years old, with strong Quality Awareness tendencies and a notable affinity for CosmoProf.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bookmyshow profile in United States.

Audience size
458K
in United States
Gender
55.4%♀
44.6% male
Age
31.9
average years
Country rank
#38544
Brand in United States
Fig. 01

Search interest · 12-month trend

+157%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bookmyshow

55.4% are female, 44.6% are male, average age 31.9.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for Bookmyshow audience in United States
MetricValue
Female55.4%
Male44.6%
Average age31.9
Estimated audience size458,370
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Bookmyshow audience in United States
Age bracketShare%
16-1930%
20-2935%
30-3918%
40-4912%
50+6%
Fig. 04

Worldwide distribution

8.7%

of the worldwide Bookmyshow audience comes from United States.

Worldwide audience distribution share by country for Bookmyshow
CountryShare
India68.2%
United States8.7%
Malaysia8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bookmyshow audience in United States is strongest.

Fig. 05

Top regions by affinity

Bookmyshow customers by region in United States
#RegionReachAffinity×
01Kansas~8K2.70×
02Washington, District of Columbia~3K2.60×
03Wyoming~1K2.29×
04New Jersey~20K2.02×
05Texas~60K1.86×
06Virginia~20K1.66×
07New York~40K1.62×
08Washington~10K1.59×
09Connecticut~6K1.45×
10Georgia~20K1.44×
11Illinois~20K1.39×
12Delaware~1K1.29×
13California~50K1.22×
14Massachusetts~9K1.22×
15Missouri~8K1.20×
16North Carolina~10K1.10×
17Arkansas~4K1.10×
18Florida~30K1.07×
19Tennessee~8K1.07×
20Colorado~7K1.07×
21Ohio~10K1.01×
22Arizona~8K0.98×
23Michigan~10K0.97×
24Iowa~3K0.97×
25Mississippi~3K0.96×
26Pennsylvania~10K0.93×
27Maryland~6K0.90×
28Minnesota~5K0.88×
29Oregon~4K0.88×
30Indiana~6K0.87×
31Alabama~5K0.84×
32West Virginia~1K0.81×
33New Hampshire~1K0.81×
34Kentucky~4K0.80×
35Nebraska~2K0.78×
36South Carolina~4K0.76×
37Alaska<1K0.74×
38South Dakota<1K0.73×
39Rhode Island<1K0.72×
40Wisconsin~4K0.71×
41Louisiana~4K0.71×
42North Dakota<1K0.71×
43Oklahoma~3K0.70×
44Idaho~1K0.69×
45Montana<1K0.67×
46Nevada~3K0.66×
47New Mexico~1K0.62×
48Maine<1K0.62×
49Utah~2K0.61×
50Hawaii<1K0.58×
Fig. 06

Affinity by region

Affinity by region — Bookmyshow, United States
0.58×1.00×2.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bookmyshow audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bookmyshow audience
#·InterestCategoryAffinity×
01CosmoProfBeauty & Wellness89.37×
02Islamic bankingBusiness & Career53.29×
03Massive open online courseBusiness & Career42.37×
04Cricket World CupSports42.33×
05Rod StewartMusic & Radio32.02×
06Etihad AirwaysTravel & Leisure31.06×
07VodafoneTechnology & Electronics30.00×
08Max VerstappenSports20.00×
09SmirnoffFood & Beverages20.00×
10Lionel RichieMusic & Radio13.96×
11BB creamBeauty & Wellness13.94×
12Employment websiteBusiness & Career13.33×
13India national cricket teamSports13.04×
14Amazon Web ServicesTechnology & Electronics12.67×
15BadmintonSports12.64×
16HinduismPolitics & Society9.05×
17Spanish cuisineFood & Beverages8.38×
18German cuisineFood & Beverages7.93×
19MeijerShopping5.01×
20FIFA World CupSports2.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bookmyshow audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bookmyshow audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.73×
Risk AppetiteTHRILL1.65×
PatriotismCONSERVATISM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bookmyshow audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.79×
TraditionCONSERVATISM0.81×
SustainabilityBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bookmyshow's target market in United States?

Bookmyshow's target market in United States covers an estimated 458,370 people, concentrated in Texas and California.

02

What is the gender split and age of Bookmyshow customers?

55.4% of the Bookmyshow audience are female, 44.6% are male, with an average age of 31.9 years.

03

Which brands do Bookmyshow fans like most?

Bookmyshow fans show strongest brand affinity for CosmoProf (89.37×), Rod Stewart (32.02×), and Massive open online course (42.37×) over the country average.

04

Where do Bookmyshow fans live in United States?

Bookmyshow fans in United States are most concentrated in Texas (reach ~60K), California (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Bookmyshow fans also like?

Beyond Bookmyshow itself, the audience over-indexes on Rod Stewart (32.02×), Massive open online course (42.37×), Cricket World Cup (42.33×), and Max Verstappen (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Bookmyshow audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bookmyshow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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