Rascasse Audience Intelligence

Etihad Airways Target Market in United States

A data profile of the people who buy, follow and care about Etihad Airways in United States — modelled from more than twelve digital signal sources. Etihad Airways has an estimated audience of 1,261,719 people in United States.

#38among Airline in United States#2064among Brand in United States#1517in Travel & Leisure

The average Etihad Airways fan in United States is 40.5 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, Georgia, Texas.

Top brand affinities include Merrill Lynch, Final Destination 5, Die Hard 2, with strongest over-indexing on Merrill Lynch (208.29× the country average).

Demographically, the Etihad Airways audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Etihad Airways fan in United States is balanced, around 40.5 years old, with strong Career Orientation tendencies and a notable affinity for Merrill Lynch.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Etihad Airways profile in United States.

Audience size
1.3M
in United States
Gender
46.2%♀
53.8% male
Age
40.5
average years
Country rank
#20129
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Etihad Airways

46.2% are female, 53.8% are male, average age 40.5.

Fig. 02

Gender split

46.2%
Female
53.8%
Male
Demographic split for Etihad Airways audience in United States
MetricValue
Female46.2%
Male53.8%
Average age40.5
Estimated audience size1,261,719
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Etihad Airways audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3919%
40-4921%
50+24%
Fig. 04

Worldwide distribution

7.5%

of the worldwide Etihad Airways audience comes from United States.

Worldwide audience distribution share by country for Etihad Airways
CountryShare
United Arab Emirates11.6%
India11.2%
United Kingdom8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Etihad Airways audience in United States is strongest.

Fig. 05

Top regions by affinity

Etihad Airways customers by region in United States
#RegionReachAffinity×
01Georgia~100K3.03×
02New Jersey~90K2.84×
03Massachusetts~60K2.42×
04Virginia~70K2.37×
05New York~200K2.34×
06Illinois~90K2.20×
07Maryland~50K2.14×
08Connecticut~30K2.01×
09Washington, District of Columbia~7K1.97×
10North Carolina~60K1.69×
11Delaware~5K1.48×
12New Hampshire~6K1.28×
13Pennsylvania~50K1.19×
14Rhode Island~5K1.16×
15South Carolina~20K1.02×
16Florida~80K0.99×
17Ohio~40K0.99×
18Tennessee~20K0.98×
19Indiana~20K0.97×
20Texas~100K0.96×
21Michigan~30K0.86×
22Wisconsin~20K0.83×
23Missouri~20K0.81×
24Alabama~10K0.78×
25Kansas~8K0.77×
26Kentucky~10K0.76×
27Maine~3K0.76×
28Arizona~20K0.74×
29Iowa~8K0.74×
30Vermont~2K0.74×
31Minnesota~10K0.72×
32Arkansas~7K0.70×
33Nebraska~4K0.70×
34California~90K0.67×
35Alaska~2K0.67×
36Colorado~10K0.65×
37Hawaii~4K0.65×
38Washington~20K0.64×
39North Dakota~2K0.64×
40South Dakota~2K0.61×
41Oklahoma~8K0.59×
42Nevada~7K0.59×
43West Virginia~3K0.59×
44Montana~2K0.57×
45Mississippi~5K0.52×
46New Mexico~3K0.52×
47Utah~5K0.48×
48Idaho~3K0.48×
49Oregon~7K0.47×
50Louisiana~7K0.45×
Fig. 06

Affinity by region

Affinity by region — Etihad Airways, United States
0.45×1.00×3.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Etihad Airways audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Etihad Airways audience
#·InterestCategoryAffinity×
01Final Destination 5Movies & TV284.31×
02Die Hard 2Movies & TV283.99×
03Tsim Sha TsuiTravel & Leisure253.46×
04Merrill LynchBusiness & Career208.29×
05Central, Hong KongTravel & Leisure194.56×
06EgyptAirTravel & Leisure129.79×
07Manorama OnlineNews88.24×
08HDFC BankBusiness & Career73.64×
09Divya BhaskarNews70.59×
10KahaaniMovies & TV44.59×
11CricbuzzSports37.38×
12Turkish AirlinesTravel & Leisure35.40×
13Qatar AirwaysTravel & Leisure35.09×
14Zoom (TV channel)Technology & Electronics20.00×
15EgyptTravel & Leisure20.00×
16MumbaiTravel & Leisure20.00×
17Southeast AsiaTravel & Leisure16.40×
18Investment managementBusiness & Career12.55×
19United Parcel ServiceBusiness & Career12.40×
20Dick CheneyPolitics & Society10.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Etihad Airways audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Etihad Airways audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER9.01×
Quality AwarenessPREMIUM4.10×
Design AffinityPREMIUM3.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Etihad Airways audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.51×
TraditionCONSERVATISM0.74×
Pet OwnershipJOY0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Etihad Airways's target market in United States?

Etihad Airways's target market in United States covers an estimated 1,261,719 people, concentrated in New York and Georgia.

02

What is the gender split and age of Etihad Airways customers?

46.2% of the Etihad Airways audience are female, 53.8% are male, with an average age of 40.5 years.

03

Which brands do Etihad Airways fans like most?

Etihad Airways fans show strongest brand affinity for Merrill Lynch (208.29×), Final Destination 5 (284.31×), and Die Hard 2 (283.99×) over the country average.

04

Where do Etihad Airways fans live in United States?

Etihad Airways fans in United States are most concentrated in New York (reach ~200K), Georgia (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Etihad Airways fans also like?

Beyond Etihad Airways itself, the audience over-indexes on Final Destination 5 (284.31×), Die Hard 2 (283.99×), Zoom (TV channel) (20×), and United Parcel Service (12.4×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Etihad Airways audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Etihad Airways. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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