Etihad Airways Audience in United States

Etihad Airways logo

Etihad Airways has an estimated audience of 1,247,702 people in United States. 46.2% are female, 53.8% are male, average age 40.5. Top regions: New York, Texas, Illinois. Top brand affinities: Merrill Lynch, Final Destination 5, Die Hard 2, Zoom (TV channel), United Parcel Service.

The average Etihad Airways fan in United States is 40.5 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, Texas, Illinois. Top brand affinities include Merrill Lynch, Final Destination 5, Die Hard 2, with strongest over-indexing on Merrill Lynch (208.29× the country average). Demographically, the Etihad Airways audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of Etihad Airways fans

Demographic split for Etihad Airways audience in United States
MetricValue
Female46.2%
Male53.8%
Average age40.5
Estimated audience size1,247,702

Audience persona

The typical Etihad Airways fan in United States is balanced, around 40.5 years old, with strong Travelling tendencies and a notable affinity for Merrill Lynch.

Top regions in United States

Top regions ranked by reach for Etihad Airways in United States
RegionReachAffinity
New York185,7122.66×
Texas111,4401.04×
Illinois101,9142.45×
New Jersey101,1633.19×
California99,4310.72×
Florida86,7821.03×
Virginia73,7052.43×
Massachusetts63,9332.6×
Georgia54,3501.41×
Pennsylvania52,7691.26×
North Carolina45,5351.21×
Maryland45,4902.12×
Ohio42,0661.09×
Michigan29,8040.91×
Connecticut25,8102.06×
Tennessee21,9980.88×
Indiana21,6890.95×
Arizona20,2370.79×
Missouri16,8830.84×
Washington16,8440.67×
Wisconsin16,1360.86×
South Carolina14,5040.77×
Colorado14,0190.71×
Minnesota13,6790.77×
Kentucky12,2180.78×
Alabama8,4520.48×
Kansas7,9370.81×
Oklahoma7,8620.57×
Washington, District of Columbia7,7472.07×
Iowa7,7420.75×
Arkansas7,2770.71×
Nevada7,1580.59×
New Hampshire6,5931.34×
Oregon6,5530.46×
Louisiana6,1380.38×
Delaware5,1341.49×
Utah4,7760.43×
Rhode Island4,5341.14×
Nebraska4,0740.65×
Mississippi3,4340.33×
Hawaii3,0870.58×
Maine2,9110.65×
New Mexico2,7730.44×
West Virginia2,4360.42×
Idaho1,5820.25×
Vermont1,2250.56×
Alaska1,0900.41×
North Dakota1,0860.42×
South Dakota1,0270.36×
Montana7960.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Etihad Airways audience
BrandAffinityCategory
Merrill Lynch208.29×Business & Career
Final Destination 5284.31×Movies & TV
Die Hard 2283.99×Movies & TV
Zoom (TV channel)20×Technology & Electronics
United Parcel Service12.4×Business & Career
Qatar Airways35.09×Travel & Leisure
Turkish Airlines35.4×Travel & Leisure
Divya Bhaskar70.59×News
Tsim Sha Tsui253.46×Travel & Leisure
Manorama Online88.24×News
Cricbuzz37.38×Sports
Egypt20×Travel & Leisure
Southeast Asia16.4×Travel & Leisure
EgyptAir129.79×Travel & Leisure
Mumbai20×Travel & Leisure
Investment management12.55×Business & Career
Central, Hong Kong194.56×Travel & Leisure
HDFC Bank73.64×Business & Career
Lebanon20×Travel & Leisure
Saudi Arabia16.95×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Etihad Airways audience
TraitClusterScore
TravellingTHRILL3.81
Quality AwarenessPREMIUM3.13
PatriotismCONSERVATISM2.81
Career OrientationPOWER2.57
Luxury OrientationPREMIUM2.41
Design AffinityPREMIUM1.94

Worldwide distribution

Worldwide audience distribution share by country for Etihad Airways
CountryShare
India11.5%
United Arab Emirates11.1%
United Kingdom7.9%

See Etihad Airways audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does Etihad Airways have in United States?

Etihad Airways has an estimated audience of 1,247,702 people in United States, concentrated in New York and Texas.

What is the gender split and age of Etihad Airways fans?

46.2% of Etihad Airways fans are female, 53.8% are male, with an average age of 40.5 years.

Which brands do Etihad Airways fans like most?

Etihad Airways fans show strongest brand affinity for Merrill Lynch (208.29×), Final Destination 5 (284.31×), and Die Hard 2 (283.99×) over the country average.

Where do Etihad Airways fans live in United States?

Etihad Airways fans in United States are most concentrated in New York (reach 185,712), Texas (reach 111,440), and Illinois (reach 101,914). These three regions account for the largest share of the active audience.

What other brands do Etihad Airways fans also like?

Beyond Etihad Airways itself, the audience over-indexes on Final Destination 5 (284.31×), Die Hard 2 (283.99×), Zoom (TV channel) (20×), and United Parcel Service (12.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Etihad Airways. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.