Die Hard 2 Audience in United States

Die Hard 2 logo

Die Hard 2 has an estimated audience of 346,854 people in United States. 42.7% are female, 57.3% are male, average age 24.5. Top regions: California, Texas, Florida. Top brand affinities: Qatar Airways, Etihad Airways, Disneyland Paris, Group buying, Superman.

The average Die Hard 2 fan in United States is 24.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Qatar Airways, Etihad Airways, Disneyland Paris, with strongest over-indexing on Qatar Airways (35.51× the country average). Demographically, the Die Hard 2 audience skews more male with an average age of 24.5, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Demographics of Die Hard 2 fans

Demographic split for Die Hard 2 audience in United States
MetricValue
Female42.7%
Male57.3%
Average age24.5
Estimated audience size346,854

Audience persona

The typical Die Hard 2 fan in United States is more male, around 24.5 years old, with strong Design Affinity tendencies and a notable affinity for Qatar Airways.

Top regions in United States

Top regions ranked by reach for Die Hard 2 in United States
RegionReachAffinity
California34,1590.9×
Texas28,9140.97×
Florida20,9190.89×
New York20,3831.05×
Pennsylvania13,5471.16×
Illinois12,6681.1×
Ohio12,0091.12×
North Carolina10,3830.99×
Georgia9,9650.93×
Michigan9,8491.09×
New Jersey9,1481.04×
Virginia8,9501.06×
Washington7,7331.11×
Tennessee7,1201.02×
Arizona6,9840.99×
Indiana6,9111.09×
Massachusetts6,7670.99×
Missouri6,4681.16×
Colorado6,3011.15×
Maryland6,1871.04×
Wisconsin6,0561.16×
Minnesota5,4111.09×
South Carolina4,9300.94×
Kentucky4,5781.05×
Oregon4,4871.13×
Alabama4,4520.92×
Oklahoma3,9541.03×
Connecticut3,8361.1×
Louisiana3,4900.78×
Iowa3,3081.16×
Nevada3,1390.94×
Kansas3,1091.14×
Utah3,0530.98×
Arkansas2,6220.92×
Mississippi2,4040.84×
Idaho1,8561.07×
Nebraska1,7871.03×
New Mexico1,5280.88×
New Hampshire1,4321.05×
West Virginia1,3910.86×
Maine1,3141.06×
Hawaii1,1170.75×
Rhode Island9830.89×
Montana9530.99×
Washington, District of Columbia8760.84×
Delaware8300.87×
Alaska7220.97×
South Dakota7070.88×
North Dakota6590.93×
Vermont6451.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Die Hard 2 audience
BrandAffinityCategory
Qatar Airways35.51×Travel & Leisure
Etihad Airways37.29×Travel & Leisure
Disneyland Paris15.18×Travel & Leisure
Group buying14.81×Shopping
Superman2.59×Movies & TV
Anime and manga fandom4.98×Literature
Hair Extensions4.81×Beauty & Wellness
Makeup Tutorials5.19×Beauty & Wellness
Comedy club6.15×Movies & TV
Strategy games4.85×Games
Nightlife4.05×Arts & Culture
Gothic fashion5.6×Fashion & Accessoires
Political satire9.85×Literature
Call of Duty4.38×Games
Dave Chappelle8.55×Movies & TV
Role-playing games3.11×Games
Manga2.91×Literature
Digital art3.57×Arts & Culture
Comics2.06×Literature
Dance music2.67×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Die Hard 2 audience
TraitClusterScore
Design AffinityPREMIUM2.21
Quality AwarenessPREMIUM2.01
ExtroversionTHRILL1.89
Urban LifestyleOPEN1.73
Luxury OrientationPREMIUM1.48
TraditionCONSERVATISM1.47

Worldwide distribution

Worldwide audience distribution share by country for Die Hard 2
CountryShare
United States31.4%
United Kingdom19.7%
Germany10.5%

See Die Hard 2 audiences in other countries

More Action audiences in United States

Frequently asked questions

How many fans does Die Hard 2 have in United States?

Die Hard 2 has an estimated audience of 346,854 people in United States, concentrated in California and Texas.

What is the gender split and age of Die Hard 2 fans?

42.7% of Die Hard 2 fans are female, 57.3% are male, with an average age of 24.5 years.

Which brands do Die Hard 2 fans like most?

Die Hard 2 fans show strongest brand affinity for Qatar Airways (35.51×), Etihad Airways (37.29×), and Disneyland Paris (15.18×) over the country average.

Where do Die Hard 2 fans live in United States?

Die Hard 2 fans in United States are most concentrated in California (reach 34,159), Texas (reach 28,914), and Florida (reach 20,919). These three regions account for the largest share of the active audience.

What other brands do Die Hard 2 fans also like?

Beyond Die Hard 2 itself, the audience over-indexes on Etihad Airways (37.29×), Disneyland Paris (15.18×), Group buying (14.81×), and Superman (2.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Die Hard 2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.