Rascasse Audience Intelligence

Die Hard 2 Audience in United States

A data profile of the people who buy, follow and care about Die Hard 2 in United States — modelled from more than twelve digital signal sources. Die Hard 2 has an estimated audience of 340,928 people in United States.

#123among Action in United States#4022among Movie / TV Show / Series in United States#8239in Movies & TV

The average Die Hard 2 fan in United States is 24.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Etihad Airways, Qatar Airways, Disneyland Paris, with strongest over-indexing on Etihad Airways (283.99× the country average).

Demographically, the Die Hard 2 audience skews more male with an average age of 24.5, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Die Hard 2 fan in United States is more male, around 24.5 years old, with strong Quality Awareness tendencies and a notable affinity for Etihad Airways.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Die Hard 2 profile in United States.

Audience size
341K
in United States
Gender
42.7%♀
57.3% male
Age
24.5
average years
Country rank
#45239
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Die Hard 2 viewers

42.7% are female, 57.3% are male, average age 24.5.

Fig. 02

Gender split

42.7%
Female
57.3%
Male
Demographic split for Die Hard 2 audience in United States
MetricValue
Female42.7%
Male57.3%
Average age24.5
Estimated audience size340,928
Fig. 03

Age distribution

Ø 24.5
average years
Age distribution of the Die Hard 2 audience in United States
Age bracketShare%
16-1972%
20-2912%
30-397%
40-495%
50+3%
Fig. 04

Worldwide distribution

29.3%

of the worldwide Die Hard 2 audience comes from United States.

Worldwide audience distribution share by country for Die Hard 2
CountryShare
United States29.3%
United Kingdom19.2%
Germany13.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Die Hard 2 audience in United States is strongest.

Fig. 05

Top regions by affinity

Die Hard 2 fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~6K1.15×
02Iowa~3K1.15×
03Missouri~6K1.13×
04Colorado~6K1.12×
05Kansas~3K1.12×
06Alaska<1K1.12×
07Oregon~4K1.11×
08Vermont<1K1.11×
09Ohio~10K1.09×
10Idaho~2K1.09×
11Maine~1K1.09×
12Pennsylvania~10K1.08×
13Montana~1K1.08×
14Washington~7K1.07×
15Minnesota~5K1.07×
16New Hampshire~1K1.07×
17Indiana~7K1.06×
18Nebraska~2K1.05×
19Michigan~9K1.04×
20Kentucky~5K1.04×
21Connecticut~4K1.04×
22Tennessee~7K1.03×
23Maryland~6K1.02×
24South Dakota<1K1.02×
25Illinois~10K1.01×
26Virginia~9K1.01×
27Oklahoma~4K1.00×
28North Dakota<1K1.00×
29Massachusetts~7K0.97×
30West Virginia~2K0.97×
31New York~20K0.96×
32New Jersey~8K0.96×
33Utah~3K0.96×
34North Carolina~10K0.95×
35Arizona~7K0.95×
36Rhode Island~1K0.95×
37Delaware<1K0.95×
38South Carolina~5K0.94×
39Nevada~3K0.93×
40Arkansas~3K0.93×
41New Mexico~2K0.92×
42Texas~30K0.91×
43Georgia~9K0.89×
44Alabama~4K0.89×
45Florida~20K0.86×
46Mississippi~2K0.86×
47California~30K0.85×
48Washington, District of Columbia<1K0.85×
49Louisiana~4K0.80×
50Hawaii~1K0.80×
Fig. 06

Affinity by region

Affinity by region — Die Hard 2, United States
0.80×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Die Hard 2 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Die Hard 2 audience
#·InterestCategoryAffinity×
01Etihad AirwaysTravel & Leisure283.99×
02Qatar AirwaysTravel & Leisure32.46×
03Disneyland ParisTravel & Leisure14.35×
04Political satireLiterature11.59×
05Dave ChappelleMovies & TV8.64×
06Ryan GoslingMovies & TV6.67×
07Comedy clubMovies & TV5.11×
08romantic comediesMovies & TV4.62×
09Adam SandlerMovies & TV4.51×
10DC ComicsLiterature4.32×
11Strategy gamesGames3.95×
12Britney SpearsMusic & Radio3.88×
13FedExBusiness & Career3.78×
14DancehallsMusic & Radio3.40×
15RadioTechnology & Electronics3.15×
16SubwayFood & Beverages2.25×
17SupermanMovies & TV2.24×
18AirbnbTravel & Leisure2.22×
19Beauty salonsBeauty & Wellness1.97×
20FIFA World CupSports1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Die Hard 2 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Die Hard 2 audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.27×
Convenience OrientationPREMIUM1.89×
Design AffinityPREMIUM1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Die Hard 2 audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.42×
Price SensitivityPREMIUM0.70×
SustainabilityBALANCE0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Die Hard 2 have in United States?

Die Hard 2 has an estimated audience of 340,928 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Die Hard 2 viewers?

42.7% of Die Hard 2 fans are female, 57.3% are male, with an average age of 24.5 years.

03

Which brands do Die Hard 2 fans like most?

Die Hard 2 fans show strongest brand affinity for Etihad Airways (283.99×), Qatar Airways (32.46×), and Disneyland Paris (14.35×) over the country average.

04

Where do Die Hard 2 fans live in United States?

Die Hard 2 fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Die Hard 2 fans also like?

Beyond Die Hard 2 itself, the audience over-indexes on Qatar Airways (32.46×), Disneyland Paris (14.35×), Superman (2.24×), and Political satire (11.59×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Die Hard 2 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Die Hard 2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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