Strategy games Audience in United States

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Strategy games has an estimated audience of 16,368,706 people in United States. 35.8% are female, 64.2% are male, average age 34.7. Top regions: California, Texas, Florida. Top brand affinities: Massively multiplayer online real-time strategy game, Miniature wargaming, Mobile game, Turn-based strategy, Massively multiplayer online games.

The average Strategy games fan in United States is 34.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Massively multiplayer online real-time strategy game, Miniature wargaming, Mobile game, with strongest over-indexing on Massively multiplayer online real-time strategy game (22.22× the country average). Demographically, the Strategy games audience skews more male with an average age of 34.7, and over-indexes on personality traits such as LGBTQ+ Identity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic · Subtype: Gaming genre

Demographics of Strategy games fans

Demographic split for Strategy games audience in United States
MetricValue
Female35.8%
Male64.2%
Average age34.7
Estimated audience size16,368,706

Audience persona

The typical Strategy games fan in United States is more male, around 34.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Massively multiplayer online real-time strategy game.

Top regions in United States

Top regions ranked by reach for Strategy games in United States
RegionReachAffinity
California1,568,5410.87×
Texas1,093,6340.78×
Florida891,8850.8×
New York779,4300.85×
Pennsylvania518,3780.94×
Illinois492,1580.9×
Ohio479,1770.95×
North Carolina442,8810.9×
Washington441,5671.34×
Georgia427,3090.85×
Michigan409,1560.96×
Virginia397,8531×
Idaho350,5504.27×
New Jersey338,6570.81×
Arizona326,2910.98×
Massachusetts301,3690.93×
Tennessee291,6900.89×
Indiana288,6630.97×
Missouri277,4641.05×
Colorado268,8721.04×
Maryland255,2140.91×
Minnesota249,5071.06×
Wisconsin238,8930.97×
Alabama210,6450.92×
Oregon200,4981.07×
Kentucky191,7310.93×
South Carolina190,3520.77×
Oklahoma181,6661×
Utah180,9041.23×
Louisiana171,6140.81×
Connecticut147,8750.9×
Kansas145,0141.12×
Iowa143,1481.06×
Nevada124,9790.79×
Arkansas123,5600.92×
Mississippi91,7770.68×
Nebraska86,9691.06×
West Virginia70,2980.92×
New Mexico62,6920.76×
New Hampshire60,4970.94×
Maine56,5190.96×
Montana55,7181.23×
Hawaii50,9890.72×
Washington, District of Columbia43,8000.89×
Rhode Island41,6380.8×
Alaska41,3121.18×
Delaware33,9490.75×
North Dakota33,3040.99×
South Dakota32,1930.85×
Vermont26,2830.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Strategy games audience
BrandAffinityCategory
Massively multiplayer online real-time strategy game22.22×Games
Miniature wargaming14.38×Games
Mobile game4.93×Games
Turn-based strategy15×Games
Massively multiplayer online games7.1×Games
Games Workshop16.29×Games
Real-time strategy6.32×Games
Collectible card game6.96×Games
Warcraft11.06×Games
Massively multiplayer online role-playing games5.72×Games
Online games3.42×Games
Tabletop role-playing game6.62×Games
Wargaming16.18×Games
First-person shooter games2.97×Games
Warhammer Fantasy (setting)16.2×Games
Army men13.97×Games
Strategy video game5.71×Games
Video games1.9×Games
Movies1.51×Movies & TV
Total War (series)19.2×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Strategy games audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.33
Convenience OrientationPREMIUM1.21
Social Media UsageJOY1.2
Early Adopter MentalityPOWER1.2
ExtroversionTHRILL1.13
IndividualismJOY1

Worldwide distribution

Worldwide audience distribution share by country for Strategy games
CountryShare
United States14.1%
China8.0%
India6.2%

See Strategy games audiences in other countries

More Gaming genre audiences in United States

Frequently asked questions

How many fans does Strategy games have in United States?

Strategy games has an estimated audience of 16,368,706 people in United States, concentrated in California and Texas.

What is the gender split and age of Strategy games fans?

35.8% of Strategy games fans are female, 64.2% are male, with an average age of 34.7 years.

Which brands do Strategy games fans like most?

Strategy games fans show strongest brand affinity for Massively multiplayer online real-time strategy game (22.22×), Miniature wargaming (14.38×), and Mobile game (4.93×) over the country average.

Where do Strategy games fans live in United States?

Strategy games fans in United States are most concentrated in California (reach 1,568,541), Texas (reach 1,093,634), and Florida (reach 891,885). These three regions account for the largest share of the active audience.

What other brands do Strategy games fans also like?

Beyond Strategy games itself, the audience over-indexes on Miniature wargaming (14.38×), Mobile game (4.93×), Turn-based strategy (15×), and Massively multiplayer online games (7.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Strategy games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.