Rascasse Audience Intelligence

Strategy games Audience in United States

A data profile of the people who buy, follow and care about Strategy games in United States — modelled from more than twelve digital signal sources. Strategy games has an estimated audience of 16,368,706 people in United States.

#18among Gaming genre in United States#1441among Topic in United States#39in Games

The average Strategy games fan in United States is 34.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Massively multiplayer online real-time strategy game, Miniature wargaming, Mobile game, with strongest over-indexing on Massively multiplayer online real-time strategy game (22.22× the country average).

Demographically, the Strategy games audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Strategy games fan in United States is more male, around 34.7 years old, with strong Patriotism tendencies and a notable affinity for Massively multiplayer online real-time strategy game.

Category: Games · Type: Topic · Subtype: Gaming genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Strategy games profile in United States.

Audience size
16.4M
in United States
Gender
35.8%♀
64.2% male
Age
34.7
average years
Country rank
#2114
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Strategy games fans

35.8% are female, 64.2% are male, average age 34.7.

Fig. 02

Gender split

35.8%
Female
64.2%
Male
Demographic split for Strategy games audience in United States
MetricValue
Female35.8%
Male64.2%
Average age34.7
Estimated audience size16,368,706
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Strategy games audience in United States
Age bracketShare%
16-1931%
20-2923%
30-3918%
40-4914%
50+14%
Fig. 04

Worldwide distribution

14.1%

of the worldwide Strategy games audience comes from United States.

Worldwide audience distribution share by country for Strategy games
CountryShare
United States14.1%
China8.0%
India6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Strategy games audience in United States is strongest.

Fig. 05

Top regions by affinity

Strategy games fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~500K5.72×
02Washington~400K1.23×
03Utah~200K1.17×
04Montana~50K1.08×
05Alaska~40K1.07×
06Oklahoma~200K1.05×
07Kansas~100K1.05×
08North Dakota~30K1.04×
09Nebraska~80K1.03×
10Iowa~100K1.02×
11Missouri~300K1.01×
12Arkansas~100K1.00×
13Minnesota~200K0.99×
14Oregon~200K0.99×
15South Dakota~40K0.99×
16Maine~60K0.98×
17Wisconsin~200K0.96×
18Kentucky~200K0.96×
19Vermont~30K0.96×
20Virginia~400K0.95×
21West Virginia~70K0.95×
22Indiana~300K0.94×
23Colorado~200K0.94×
24New Hampshire~60K0.94×
25Ohio~500K0.93×
26Alabama~200K0.93×
27Michigan~400K0.91×
28Arizona~300K0.90×
29Washington, District of Columbia~40K0.89×
30Pennsylvania~500K0.88×
31Rhode Island~50K0.88×
32Georgia~400K0.87×
33Massachusetts~300K0.87×
34Hawaii~60K0.87×
35Illinois~500K0.86×
36North Carolina~400K0.85×
37Tennessee~300K0.85×
38Maryland~200K0.85×
39Connecticut~100K0.85×
40Delaware~40K0.85×
41Louisiana~200K0.84×
42New Mexico~70K0.84×
43Mississippi~100K0.83×
44California~1.5M0.81×
45Texas~1M0.81×
46South Carolina~200K0.81×
47Nevada~100K0.81×
48New Jersey~300K0.79×
49New York~700K0.77×
50Florida~800K0.71×
Fig. 06

Affinity by region

Affinity by region — Strategy games, United States
0.71×1.00×5.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Strategy games audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Strategy games audience
#·InterestCategoryAffinity×
01Massively multiplayer online real-time strategy gameGames22.22×
02Total War (series)Games19.20×
03Games WorkshopGames16.29×
04Warhammer Fantasy (setting)Games16.20×
05WargamingGames16.18×
06Turn-based strategyGames15.00×
07Miniature wargamingGames14.38×
08Army menGames13.97×
09WarcraftGames11.06×
10Massively multiplayer online gamesGames7.10×
11Collectible card gameGames6.96×
12Tabletop role-playing gameGames6.62×
13Real-time strategyGames6.32×
14Massively multiplayer online role-playing gamesGames5.72×
15Strategy video gameGames5.71×
16Mobile gameGames4.93×
17Online gamesGames3.42×
18First-person shooter gamesGames2.97×
19Video gamesGames1.90×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Strategy games audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Strategy games audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.77×
Early Adopter MentalityPOWER1.22×
Social Media UsageJOY1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Strategy games audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.60×
CreativityOPEN0.65×
SustainabilityBALANCE0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Strategy games have in United States?

Strategy games has an estimated audience of 16,368,706 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Strategy games fans?

35.8% of Strategy games fans are female, 64.2% are male, with an average age of 34.7 years.

03

Which brands do Strategy games fans like most?

Strategy games fans show strongest brand affinity for Massively multiplayer online real-time strategy game (22.22×), Miniature wargaming (14.38×), and Mobile game (4.93×) over the country average.

04

Where do Strategy games fans live in United States?

Strategy games fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Strategy games fans also like?

Beyond Strategy games itself, the audience over-indexes on Miniature wargaming (14.38×), Mobile game (4.93×), Turn-based strategy (15×), and Massively multiplayer online games (7.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Gaming genre audiences in United States

See Strategy games audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Strategy games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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