Rascasse Audience Intelligence

Games Workshop Target Market in United States

A data profile of the people who buy, follow and care about Games Workshop in United States — modelled from more than twelve digital signal sources. Games Workshop has an estimated audience of 2,917,064 people in United States.

#1083among Brand in United States#216in Games

The average Games Workshop fan in United States is 30.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Twitch, Figure painting (hobby), Superman, with strongest over-indexing on Twitch (3.68× the country average).

Demographically, the Games Workshop audience skews more male with an average age of 30.6, and over-indexes on personality traits such as Pet Ownership, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Games Workshop fan in United States is more male, around 30.6 years old, with strong Pet Ownership tendencies and a notable affinity for Twitch.

Category: Games · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Games Workshop profile in United States.

Audience size
2.9M
in United States
Gender
33.4%♀
66.6% male
Age
30.6
average years
Country rank
#10537
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Games Workshop

33.4% are female, 66.6% are male, average age 30.6.

Fig. 02

Gender split

33.4%
Female
66.6%
Male
Demographic split for Games Workshop audience in United States
MetricValue
Female33.4%
Male66.6%
Average age30.6
Estimated audience size2,917,064
Fig. 03

Age distribution

Ø 30.6
average years
Age distribution of the Games Workshop audience in United States
Age bracketShare%
16-1941%
20-2926%
30-3916%
40-4911%
50+7%
Fig. 04

Worldwide distribution

25.7%

of the worldwide Games Workshop audience comes from United States.

Worldwide audience distribution share by country for Games Workshop
CountryShare
United States25.7%
Japan9.5%
United Kingdom9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Games Workshop audience in United States is strongest.

Fig. 05

Top regions by affinity

Games Workshop customers by region in United States
#RegionReachAffinity×
01Washington~100K1.71×
02Alaska~10K1.66×
03Washington, District of Columbia~10K1.61×
04Oregon~50K1.56×
05Virginia~100K1.50×
06Montana~10K1.36×
07New Hampshire~20K1.35×
08Wyoming~5K1.27×
09Idaho~20K1.26×
10Utah~30K1.24×
11Missouri~60K1.23×
12Kansas~30K1.17×
13Tennessee~70K1.16×
14Minnesota~50K1.15×
15Maine~10K1.13×
16Michigan~80K1.10×
17Colorado~50K1.07×
18Wisconsin~50K1.06×
19Indiana~60K1.05×
20Maryland~50K1.05×
21North Carolina~90K1.04×
22West Virginia~10K1.03×
23North Dakota~6K1.02×
24Oklahoma~30K1.01×
25Arizona~60K1.00×
26Iowa~20K0.98×
27Vermont~5K0.98×
28Nebraska~10K0.96×
29Kentucky~30K0.94×
30Ohio~80K0.91×
31South Dakota~6K0.90×
32Illinois~90K0.88×
33South Carolina~40K0.88×
34New Mexico~10K0.88×
35Arkansas~20K0.84×
36Alabama~30K0.81×
37Pennsylvania~80K0.80×
38Connecticut~20K0.80×
39California~300K0.79×
40Rhode Island~7K0.77×
41Texas~200K0.73×
42Georgia~70K0.73×
43Massachusetts~40K0.73×
44Nevada~20K0.72×
45Louisiana~30K0.70×
46Hawaii~8K0.66×
47Mississippi~20K0.65×
48Florida~100K0.60×
49New York~90K0.58×
50New Jersey~40K0.54×
Fig. 06

Affinity by region

Affinity by region — Games Workshop, United States
0.54×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Games Workshop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Games Workshop audience
#·InterestCategoryAffinity×
01Warhammer Fantasy (setting)Games14.59×
02Figure painting (hobby)Arts & Culture12.43×
03Tabletop role-playing gameGames4.23×
04SolitaireGames3.85×
05TwitchGames3.68×
06Card gamesGames2.64×
07KPop Demon HuntersMovies & TV2.25×
08LaughterMovies & TV2.00×
09Popular musicMusic & Radio1.99×
10Internet memeInternet & Social Media1.99×
11Heavy metal musicMusic & Radio1.95×
12Harry PotterMovies & TV1.94×
13Thriller moviesMovies & TV1.92×
14Classical musicMusic & Radio1.91×
15Jazz musicMusic & Radio1.88×
16Electronic musicMusic & Radio1.84×
17Rhythm and blues musicMusic & Radio1.81×
18TikTokInternet & Social Media1.79×
19SupermanMovies & TV1.77×
20Rock musicMusic & Radio1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Games Workshop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Games Workshop audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.38×
SustainabilityBALANCE1.21×
Design AffinityPREMIUM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Games Workshop audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.52×
Convenience OrientationPREMIUM0.55×
Community OrientationOPEN0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Games Workshop's target market in United States?

Games Workshop's target market in United States covers an estimated 2,917,064 people, concentrated in California and Texas.

02

What is the gender split and age of Games Workshop customers?

33.4% of the Games Workshop audience are female, 66.6% are male, with an average age of 30.6 years.

03

Which brands do Games Workshop fans like most?

Games Workshop fans show strongest brand affinity for Twitch (3.68×), Figure painting (hobby) (12.43×), and Superman (1.77×) over the country average.

04

Where do Games Workshop fans live in United States?

Games Workshop fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Games Workshop fans also like?

Beyond Games Workshop itself, the audience over-indexes on Figure painting (hobby) (12.43×), Superman (1.77×), Warhammer Fantasy (setting) (14.59×), and TikTok (1.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Games Workshop audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Games Workshop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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