Games Workshop Audience in United States

Games Workshop logo

Games Workshop has an estimated audience of 2,910,249 people in United States. 33.4% are female, 66.6% are male, average age 30.6. Top regions: California, Texas, Florida. Top brand affinities: Superman, Twitch, Figure painting (hobby), Warhammer Fantasy (setting), TikTok.

The average Games Workshop fan in United States is 30.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Superman, Twitch, Figure painting (hobby), with strongest over-indexing on Superman (1.77× the country average). Demographically, the Games Workshop audience skews more male with an average age of 30.6, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand

Demographics of Games Workshop fans

Demographic split for Games Workshop audience in United States
MetricValue
Female33.4%
Male66.6%
Average age30.6
Estimated audience size2,910,249

Audience persona

The typical Games Workshop fan in United States is more male, around 30.6 years old, with strong Patriotism tendencies and a notable affinity for Superman.

Top regions in United States

Top regions ranked by reach for Games Workshop in United States
RegionReachAffinity
California256,5720.8×
Texas191,4020.77×
Florida124,6000.63×
Washington101,2991.74×
Virginia99,8471.41×
New York96,8680.6×
Illinois90,2910.93×
North Carolina86,2740.99×
Ohio83,8490.94×
Michigan83,7291.1×
Pennsylvania81,0830.83×
Georgia66,1180.74×
Tennessee64,7461.11×
Arizona62,3991.05×
Missouri58,2171.24×
Indiana54,6991.03×
Maryland53,5541.07×
Colorado52,7551.15×
Oregon48,3561.45×
Wisconsin46,9061.07×
Minnesota43,8971.05×
Massachusetts42,2350.74×
New Jersey40,6750.55×
Oklahoma36,3631.13×
South Carolina35,5420.81×
Utah34,9001.34×
Alabama34,1330.84×
Kentucky34,0080.93×
Kansas27,9951.22×
Louisiana25,5700.68×
Connecticut24,4170.84×
Iowa23,2110.97×
Nevada21,0960.75×
Arkansas20,4390.85×
Idaho18,2861.25×
New Hampshire15,2341.33×
Washington, District of Columbia14,6571.68×
Mississippi14,3670.6×
Nebraska14,1020.97×
New Mexico12,7960.88×
West Virginia12,5480.93×
Maine11,4721.1×
Montana11,0741.37×
Alaska10,0521.61×
Hawaii8,2880.66×
Rhode Island7,6850.83×
North Dakota5,8110.97×
South Dakota5,2920.79×
Vermont5,0520.99×
Wyoming4,8791.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Games Workshop audience
BrandAffinityCategory
Superman1.77×Movies & TV
Twitch3.68×Games
Figure painting (hobby)12.43×Arts & Culture
Warhammer Fantasy (setting)14.59×Games
TikTok1.79×Internet & Social Media
Popular music1.99×Music & Radio
Rock music1.63×Music & Radio
Harry Potter1.94×Movies & TV
Rhythm and blues music1.81×Music & Radio
Heavy metal music1.95×Music & Radio
Laughter2×Movies & TV
Electronic music1.84×Music & Radio
KPop Demon Hunters2.25×Movies & TV
Jazz music1.88×Music & Radio
Classical music1.91×Music & Radio
Card games2.64×Games
Solitaire3.85×Games
Tabletop role-playing game4.23×Games
Thriller movies1.92×Movies & TV
Internet meme1.99×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Games Workshop audience
TraitClusterScore
PatriotismCONSERVATISM2.6
LGBTQ+ IdentityOPEN2.13
Early Adopter MentalityPOWER1.87
IndividualismJOY1.6
Urban LifestyleOPEN1.37
Luxury OrientationPREMIUM1.32

Worldwide distribution

Worldwide audience distribution share by country for Games Workshop
CountryShare
United States25.8%
United Kingdom9.6%
Japan9.5%

See Games Workshop audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Games Workshop have in United States?

Games Workshop has an estimated audience of 2,910,249 people in United States, concentrated in California and Texas.

What is the gender split and age of Games Workshop fans?

33.4% of Games Workshop fans are female, 66.6% are male, with an average age of 30.6 years.

Which brands do Games Workshop fans like most?

Games Workshop fans show strongest brand affinity for Superman (1.77×), Twitch (3.68×), and Figure painting (hobby) (12.43×) over the country average.

Where do Games Workshop fans live in United States?

Games Workshop fans in United States are most concentrated in California (reach 256,572), Texas (reach 191,402), and Florida (reach 124,600). These three regions account for the largest share of the active audience.

What other brands do Games Workshop fans also like?

Beyond Games Workshop itself, the audience over-indexes on Twitch (3.68×), Figure painting (hobby) (12.43×), Warhammer Fantasy (setting) (14.59×), and TikTok (1.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Games Workshop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.