Rascasse Audience Intelligence

Warhammer Fantasy (setting) Audience in United States

Warhammer Fantasy (setting) has an estimated audience of 1.7M people in United States.

#9among Strategy in United States
#183among games in United States
#373in Games

The average Warhammer Fantasy (setting) fan in United States is 32.0 years old, more male, and lives primarily in California.

By number of fans, Warhammer Fantasy (setting) ranks #11 among the 600 objects in Strategy in United States — 5.3× the group median.

Its fans are 2.2 years younger than the group average of 34.2.

Women make up 30.7% of the fan base, 3.4 percentage points fewer than the group average.

Compared with the other 599 objects in Strategy, Warhammer Fantasy (setting) fans stand out for their interest in Patreon, Scale model and Fantastic Beasts and Where to Find Them.

Most fans live in California, Texas, Florida.

Top affinities include Patreon, Scale model, Fantastic Beasts and Where to Find Them, with strongest over-indexing on Patreon (89.25× the country average).

Demographically, the Warhammer Fantasy (setting) audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Patriotism, Individualism.

The typical Warhammer Fantasy (setting) fan in United States is more male, around 32.0 years old, with strong Patriotism tendencies and a notable affinity for Patreon.

Category: Games · Type: Video / Board Game · Subtype: Strategy

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.7M
in United States
Gender
30.7%♀
69.3% male
Age
32.0
average years
Country rank
#16904
among all objects in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Warhammer Fantasy (setting) fans

30.7% are female, 69.3% are male, average age 32.0.

Fig. 02

Gender split

30.7%
Female
69.3%
Male
Demographic split for Warhammer Fantasy (setting) audience in United States
MetricValue
Female30.7%
Male69.3%
Average age32.0
Estimated audience size1.7M
Fig. 03

Age distribution

Ø 32.0
average years
Age distribution of the Warhammer Fantasy (setting) audience in United States
Age bracketShare%
16-2438%
25-3426%
35-4417%
45-5411%
55+7%
Fig. 04

Worldwide distribution

38.7%

of the worldwide Warhammer Fantasy (setting) audience comes from United States.

Worldwide audience distribution share by country for Warhammer Fantasy (setting)
CountryShare
United States38.7%
Germany9.5%
United Kingdom8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Warhammer Fantasy (setting) fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K2.04×
02Washington~50K1.32×
03Oregon~30K1.26×
04Oklahoma~20K1.12×
05Kansas~20K1.12×
06Alaska~4K1.12×
07Utah~20K1.10×
08Idaho~10K1.09×
09West Virginia~10K1.09×
10Missouri~30K1.07×
11Kentucky~20K1.07×
12Montana~6K1.04×
13South Dakota~5K1.04×
14Colorado~30K1.02×
15Maine~7K1.02×
16North Dakota~4K1.01×
17Arkansas~10K1.00×
18Vermont~3K1.00×
19Minnesota~30K0.99×
20Nebraska~10K0.99×
21New Hampshire~6K0.99×
22Delaware~5K0.99×
23Nevada~20K0.98×
24Indiana~30K0.97×
25Tennessee~30K0.96×
26Rhode Island~5K0.96×
27Michigan~50K0.95×
28Virginia~40K0.95×
29Iowa~10K0.95×
30Mississippi~10K0.95×
31New Mexico~10K0.95×
32Arizona~40K0.94×
33Ohio~50K0.92×
34Wisconsin~30K0.91×
35Alabama~20K0.90×
36Louisiana~20K0.90×
37Connecticut~20K0.90×
38Texas~100K0.89×
39North Carolina~50K0.89×
40Washington, District of Columbia~3K0.89×
41Pennsylvania~60K0.88×
42South Carolina~20K0.88×
43California~200K0.86×
44Illinois~50K0.85×
45Georgia~50K0.83×
46Maryland~30K0.83×
47Massachusetts~30K0.82×
48Florida~80K0.76×
49New Jersey~30K0.75×
50New York~70K0.73×
Fig. 06

Affinity by region

Affinity by region — Warhammer Fantasy (setting), United States
0.73×1.00×2.04×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Warhammer Fantasy (setting) audience vs. the country average
#·InterestCategoryAffinity×
01PatreonInternet & Social Media89.25×
02Scale modelKids & Family81.66×
03Fantastic Beasts and Where to Find ThemPets & Animals55.64×
04The Lord of the RingsMovies & TV37.00×
05Magic: The GatheringGames29.37×
06Model buildingKids & Family28.13×
07Pokémon Trading Card GameGames25.82×
08International educationBusiness & Career25.44×
09The HobbitMovies & TV24.07×
10Doctor StrangerMovies & TV21.67×
11Collectible card gameGames16.83×
12Strategy gamesGames16.20×
13NBA League PassSports14.94×
14My Hero AcademiaLiterature11.73×
15SteamGames11.06×
16World of WarcraftGames10.36×
17Board gamesGames8.98×
18PokémonGames7.63×
19GameStopGames5.54×
20Role-playing gamesGames5.33×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Warhammer Fantasy (setting) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Warhammer Fantasy (setting) audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.92×
IndividualismJOY3.25×
Early Adopter MentalityPOWER2.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Warhammer Fantasy (setting) audience vs. the country average · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.58×
DIY MentalityTHRILL0.61×
Sports ActivityPOWER0.74×
0×1.00× baseline2×
Appendix

Explore more audiences

More Strategy audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Warhammer Fantasy (setting) over the last 12 months. Modelled, not counted; people interested in several video / board games count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/warhammer-fantasy-setting-132602” · Methodology