Warhammer Fantasy (setting) Audience in United States

Warhammer Fantasy (setting) has an estimated audience of 1,654,055 people in United States. 30.7% are female, 69.3% are male, average age 31.3. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Electrolyte, Nebraska Cornhuskers football, Emilio Estefan, Home staging.
The average Warhammer Fantasy (setting) fan in United States is 31.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Electrolyte, Nebraska Cornhuskers football, with strongest over-indexing on Urban Outfitters (5.92× the country average). Demographically, the Warhammer Fantasy (setting) audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game
Demographics of Warhammer Fantasy (setting) fans
| Metric | Value |
|---|---|
| Female | 30.7% |
| Male | 69.3% |
| Average age | 31.3 |
| Estimated audience size | 1,654,055 |
Audience persona
The typical Warhammer Fantasy (setting) fan in United States is more male, around 31.3 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 162,246 | 0.89× |
| Texas | 136,654 | 0.96× |
| Florida | 85,959 | 0.77× |
| New York | 65,676 | 0.71× |
| Illinois | 48,869 | 0.89× |
| Washington | 48,785 | 1.47× |
| Pennsylvania | 48,629 | 0.87× |
| Ohio | 46,977 | 0.92× |
| North Carolina | 45,111 | 0.91× |
| Georgia | 41,976 | 0.82× |
| Virginia | 40,826 | 1.01× |
| Michigan | 40,064 | 0.93× |
| Indiana | 31,764 | 1.05× |
| Tennessee | 31,365 | 0.95× |
| Arizona | 30,423 | 0.9× |
| Missouri | 29,232 | 1.1× |
| New Jersey | 27,942 | 0.66× |
| Oregon | 26,478 | 1.4× |
| Massachusetts | 25,244 | 0.77× |
| Colorado | 25,198 | 0.97× |
| Kentucky | 25,156 | 1.21× |
| Wisconsin | 24,490 | 0.98× |
| Minnesota | 23,693 | 1× |
| Maryland | 23,629 | 0.83× |
| Oklahoma | 23,221 | 1.26× |
| Alabama | 19,720 | 0.85× |
| Utah | 18,934 | 1.28× |
| South Carolina | 18,328 | 0.74× |
| Louisiana | 18,237 | 0.86× |
| Iowa | 16,948 | 1.24× |
| Kansas | 14,693 | 1.13× |
| Nevada | 13,821 | 0.86× |
| Arkansas | 12,700 | 0.93× |
| Connecticut | 12,677 | 0.76× |
| Idaho | 10,899 | 1.31× |
| Hawaii | 10,411 | 1.46× |
| Mississippi | 9,531 | 0.7× |
| Alaska | 9,217 | 2.6× |
| Nebraska | 8,694 | 1.05× |
| West Virginia | 8,381 | 1.09× |
| New Mexico | 7,551 | 0.91× |
| Maine | 6,528 | 1.1× |
| New Hampshire | 5,919 | 0.91× |
| Montana | 4,315 | 0.94× |
| Washington, District of Columbia | 3,872 | 0.78× |
| North Dakota | 3,432 | 1.01× |
| Delaware | 3,169 | 0.69× |
| Rhode Island | 3,130 | 0.59× |
| Wyoming | 2,629 | 1.07× |
| Vermont | 2,543 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 5.92× | Shopping |
| Electrolyte | 5.34× | Health |
| Nebraska Cornhuskers football | 3.93× | Sports |
| Emilio Estefan | 15.49× | Music & Radio |
| Home staging | 5.32× | Home & Garden |
| Bridget Jones: The Edge of Reason | 20.29× | Movies & TV |
| Voter registration | 4.27× | Politics & Society |
| Car Seat Headrest | 15× | Music & Radio |
| Jaws | 4.74× | Movies & TV |
| Product design | 1.69× | Business & Career |
| JDSU | 2.62× | Business & Career |
| Elsword | 14× | Games |
| Winemaking | 3.79× | Food & Beverages |
| Pro-Ject | 3.04× | Music & Radio |
| Vocal harmony | 3.27× | Music & Radio |
| Staycation | 2.35× | Home & Garden |
| Atkins diet | 3.63× | Health |
| Monogram | 2.65× | Home & Garden |
| UK garage | 3.64× | Music & Radio |
| Zach Ertz | 4.62× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.1 |
| LGBTQ+ Identity | OPEN | 2.26 |
| Individualism | JOY | 1.82 |
| Early Adopter Mentality | POWER | 1.64 |
| Design Affinity | PREMIUM | 1.23 |
| Community Orientation | OPEN | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.1% |
| Germany | 11.0% |
| United Kingdom | 9.6% |
See Warhammer Fantasy (setting) audiences in other countries
- Warhammer Fantasy (setting) — Germany
- Warhammer Fantasy (setting) — United Kingdom
- Warhammer Fantasy (setting) — France
- Warhammer Fantasy (setting) — Italy
- Warhammer Fantasy (setting) — Spain
- Warhammer Fantasy (setting) — Brazil
- Warhammer Fantasy (setting) — Japan
- Warhammer Fantasy (setting) — South Korea
- Warhammer Fantasy (setting) — India
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Frequently asked questions
How many fans does Warhammer Fantasy (setting) have in United States?
Warhammer Fantasy (setting) has an estimated audience of 1,654,055 people in United States, concentrated in California and Texas.
What is the gender split and age of Warhammer Fantasy (setting) fans?
30.7% of Warhammer Fantasy (setting) fans are female, 69.3% are male, with an average age of 31.3 years.
Which brands do Warhammer Fantasy (setting) fans like most?
Warhammer Fantasy (setting) fans show strongest brand affinity for Urban Outfitters (5.92×), Electrolyte (5.34×), and Nebraska Cornhuskers football (3.93×) over the country average.
Where do Warhammer Fantasy (setting) fans live in United States?
Warhammer Fantasy (setting) fans in United States are most concentrated in California (reach 162,246), Texas (reach 136,654), and Florida (reach 85,959). These three regions account for the largest share of the active audience.
What other brands do Warhammer Fantasy (setting) fans also like?
Beyond Warhammer Fantasy (setting) itself, the audience over-indexes on Electrolyte (5.34×), Nebraska Cornhuskers football (3.93×), Emilio Estefan (15.49×), and Home staging (5.32×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Warhammer Fantasy (setting). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.