Rascasse Audience Intelligence

Baldur's Gate 3 Audience in United States

A data profile of the people who buy, follow and care about Baldur's Gate 3 in United States — modelled from more than twelve digital signal sources. Baldur's Gate 3 has an estimated audience of 3,571,064 people in United States.

#43among Video game in United States#68among Video / Board Game in United States#176in Games

The average Baldur's Gate 3 fan in United States is 34.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mission: Impossible, Unibet, Peugeot, with strongest over-indexing on Mission: Impossible (29.69× the country average).

Demographically, the Baldur's Gate 3 audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Baldur's Gate 3 fan in United States is more male, around 34.2 years old, with strong Patriotism tendencies and a notable affinity for Mission: Impossible.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Baldur's Gate 3 profile in United States.

Audience size
3.6M
in United States
Gender
10.1%♀
89.9% male
Age
34.2
average years
Country rank
#8866
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Baldur's Gate 3 fans

10.1% are female, 89.9% are male, average age 34.2.

Fig. 02

Gender split

10.1%
Female
89.9%
Male
Demographic split for Baldur's Gate 3 audience in United States
MetricValue
Female10.1%
Male89.9%
Average age34.2
Estimated audience size3,571,064
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Baldur's Gate 3 audience in United States
Age bracketShare%
16-1927%
20-2925%
30-3924%
40-4916%
50+8%
Fig. 04

Worldwide distribution

22.7%

of the worldwide Baldur's Gate 3 audience comes from United States.

Worldwide audience distribution share by country for Baldur's Gate 3
CountryShare
United States22.7%
Germany8.3%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baldur's Gate 3 audience in United States is strongest.

Fig. 05

Top regions by affinity

Baldur's Gate 3 fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~10K1.66×
02Oregon~60K1.44×
03Washington~100K1.42×
04Utah~50K1.31×
05Idaho~20K1.22×
06Oklahoma~50K1.20×
07Arizona~90K1.18×
08Kentucky~60K1.17×
09Missouri~70K1.14×
10Colorado~70K1.12×
11Montana~10K1.11×
12Maine~20K1.10×
13West Virginia~20K1.09×
14Alabama~60K1.08×
15Arkansas~40K1.08×
16Kansas~30K1.07×
17New Hampshire~20K1.07×
18Indiana~80K1.06×
19North Dakota~8K1.05×
20Wisconsin~60K1.04×
21Minnesota~60K1.04×
22Iowa~30K1.04×
23Ohio~100K1.03×
24Michigan~100K1.03×
25Tennessee~80K1.01×
26Virginia~100K0.99×
27Nebraska~20K0.98×
28Vermont~7K0.96×
29Nevada~40K0.95×
30South Dakota~9K0.94×
31California~400K0.92×
32New Mexico~20K0.92×
33Pennsylvania~100K0.91×
34North Carolina~100K0.90×
35Rhode Island~10K0.90×
36Texas~300K0.89×
37Massachusetts~70K0.89×
38Illinois~100K0.88×
39Georgia~100K0.85×
40Maryland~50K0.81×
41Louisiana~40K0.81×
42Florida~200K0.79×
43Connecticut~30K0.79×
44New York~200K0.77×
45South Carolina~50K0.77×
46Mississippi~20K0.77×
47Hawaii~10K0.77×
48Delaware~8K0.75×
49New Jersey~70K0.71×
50Washington, District of Columbia~8K0.70×
Fig. 06

Affinity by region

Affinity by region — Baldur's Gate 3, United States
0.70×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Baldur's Gate 3 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Baldur's Gate 3 audience
#·InterestCategoryAffinity×
01UnibetGames68.47×
02PeugeotCars & Mobility34.23×
03quoraInternet & Social Media31.26×
04Red Dead RedemptionGames30.46×
05Mission: ImpossibleMovies & TV29.69×
06Miles TellerMovies & TV15.23×
07Action role-playing gameGames14.77×
08Magic: The GatheringGames13.94×
09The Legend of ZeldaGames12.40×
10Apocalyptic and post-apocalyptic fictionLiterature12.30×
11The Lord of the RingsMovies & TV11.09×
12PatreonInternet & Social Media10.64×
13Assassin's CreedGames9.83×
14Action-adventure gameGames9.41×
15World of WarcraftGames9.27×
16Real-time strategyGames8.13×
17PokémonGames6.91×
18Adventure gameGames5.65×
19Mobile gameGames5.41×
20RedditInternet & Social Media3.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Baldur's Gate 3 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Baldur's Gate 3 audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.17×
Family OrientationCONSERVATISM2.18×
Early Adopter MentalityPOWER1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Baldur's Gate 3 audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.63×
CreativityOPEN0.73×
Design AffinityPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Baldur's Gate 3 have in United States?

Baldur's Gate 3 has an estimated audience of 3,571,064 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Baldur's Gate 3 fans?

10.1% of Baldur's Gate 3 fans are female, 89.9% are male, with an average age of 34.2 years.

03

Which brands do Baldur's Gate 3 fans like most?

Baldur's Gate 3 fans show strongest brand affinity for Mission: Impossible (29.69×), Unibet (68.47×), and Peugeot (34.23×) over the country average.

04

Where do Baldur's Gate 3 fans live in United States?

Baldur's Gate 3 fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Baldur's Gate 3 fans also like?

Beyond Baldur's Gate 3 itself, the audience over-indexes on Unibet (68.47×), Peugeot (34.23×), quora (31.26×), and Action role-playing game (14.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See Baldur's Gate 3 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Baldur's Gate 3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →