Rascasse Audience Intelligence

Baldur's Gate 3 Audience in United States

Baldur's Gate 3 has an estimated audience of 3.2M people in United States.

#14among Role playing in United States
#86among games in United States
#216in Games

The average Baldur's Gate 3 fan in United States is 34.2 years old, more male, and lives primarily in California.

By number of fans, Baldur's Gate 3 ranks #15 among the 863 objects in Role playing in United States — 3.0× the group median.

Its fans are 1.7 years older than the group average of 32.5.

Women make up 6.5% of the fan base, 28.1 percentage points fewer than the group average.

Compared with the other 862 objects in Role playing, Baldur's Gate 3 fans stand out for their interest in Unibet, Peugeot and quora.

Interest is seasonal: August, September and December account for 43% of the year's searches, May is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Unibet, Peugeot, Chrono Trigger, with strongest over-indexing on Unibet (68.47× the country average).

Demographically, the Baldur's Gate 3 audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Patriotism, Family Orientation.

The typical Baldur's Gate 3 fan in United States is more male, around 34.2 years old, with strong Patriotism tendencies and a notable affinity for Unibet.

Category: Games · Type: Video / Board Game · Subtype: Role playing

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3.2M
in United States
Gender
6.5%♀
93.5% male
Age
34.2
average years
Country rank
#10026
among all objects in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Baldur's Gate 3 fans

6.5% are female, 93.5% are male, average age 34.2.

Fig. 02

Gender split

6.5%
Female
93.5%
Male
Demographic split for Baldur's Gate 3 audience in United States
MetricValue
Female6.5%
Male93.5%
Average age34.2
Estimated audience size3.2M
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Baldur's Gate 3 audience in United States
Age bracketShare%
16-2429%
25-3425%
35-4425%
45-5416%
55+6%
Fig. 04

Worldwide distribution

24.8%

of the worldwide Baldur's Gate 3 audience comes from United States.

Worldwide audience distribution share by country for Baldur's Gate 3
CountryShare
United States24.8%
Germany7.6%
China5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Baldur's Gate 3 fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~10K1.66×
02Oregon~60K1.44×
03Washington~100K1.42×
04Utah~40K1.31×
05Idaho~20K1.22×
06Oklahoma~50K1.20×
07Arizona~90K1.18×
08Kentucky~50K1.17×
09Missouri~70K1.14×
10Colorado~60K1.12×
11Montana~10K1.11×
12Maine~10K1.10×
13West Virginia~20K1.09×
14Alabama~50K1.08×
15Arkansas~30K1.08×
16Kansas~30K1.07×
17New Hampshire~10K1.07×
18Indiana~70K1.06×
19North Dakota~8K1.05×
20Wisconsin~60K1.04×
21Minnesota~60K1.04×
22Iowa~30K1.04×
23Ohio~100K1.03×
24Michigan~100K1.03×
25Tennessee~70K1.01×
26Virginia~80K0.99×
27Wyoming~5K0.99×
28Nebraska~20K0.98×
29Vermont~6K0.96×
30Nevada~30K0.95×
31South Dakota~8K0.94×
32California~300K0.92×
33New Mexico~20K0.92×
34Pennsylvania~100K0.91×
35North Carolina~90K0.90×
36Rhode Island~9K0.90×
37Texas~200K0.89×
38Massachusetts~60K0.89×
39Illinois~100K0.88×
40Georgia~90K0.85×
41Maryland~50K0.81×
42Louisiana~40K0.81×
43Florida~200K0.79×
44Connecticut~30K0.79×
45New York~100K0.77×
46South Carolina~40K0.77×
47Mississippi~20K0.77×
48Hawaii~10K0.77×
49Delaware~7K0.75×
50New Jersey~60K0.71×
Fig. 06

Affinity by region

Affinity by region — Baldur's Gate 3, United States
0.71×1.00×1.66×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Baldur's Gate 3 audience vs. the country average
#·InterestCategoryAffinity×
01UnibetGames68.47×
02PeugeotCars & Mobility34.23×
03Chrono TriggerGames31.97×
04quoraInternet & Social Media31.26×
05Red Dead RedemptionGames30.46×
06Mission: ImpossibleMovies & TV29.69×
07Miles TellerMovies & TV15.23×
08Action role-playing gameGames14.77×
09Magic: The GatheringGames13.94×
10The Legend of ZeldaGames12.40×
11Apocalyptic and post-apocalyptic fictionLiterature12.30×
12PatreonInternet & Social Media10.64×
13Assassin's CreedGames9.83×
14Action-adventure gameGames9.41×
15World of WarcraftGames9.27×
16Real-time strategyGames8.13×
17PokémonGames6.91×
18Adventure gameGames5.65×
19Mobile gameGames5.41×
20RedditInternet & Social Media3.68×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Baldur's Gate 3 audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Baldur's Gate 3 audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.17×
Family OrientationCONSERVATISM2.18×
Early Adopter MentalityPOWER1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Baldur's Gate 3 audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.63×
CreativityOPEN0.73×
Design AffinityPREMIUM0.73×
0×1.00× baseline2×
Appendix

Explore more audiences

More Role playing audiences in United States

See Baldur's Gate 3 audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Baldur's Gate 3 over the last 12 months. Modelled, not counted; people interested in several video / board games count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/baldurs-gate-3-10005023” · Methodology