Baldur's Gate 3 Audience in United States

Baldur's Gate 3 logo

Baldur's Gate 3 has an estimated audience of 3,241,113 people in United States. 19.7% are female, 80.3% are male, average age 31.7. Top regions: California, Texas, Florida. Top brand affinities: Grammarly, Grinch, Monogram, Vocal harmony, Passaic County, New Jersey.

The average Baldur's Gate 3 fan in United States is 31.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grammarly, Grinch, Monogram, with strongest over-indexing on Grammarly (19.47× the country average). Demographically, the Baldur's Gate 3 audience skews more male with an average age of 31.7, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Baldur's Gate 3 fans

Demographic split for Baldur's Gate 3 audience in United States
MetricValue
Female19.7%
Male80.3%
Average age31.7
Estimated audience size3,241,113

Audience persona

The typical Baldur's Gate 3 fan in United States is more male, around 31.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Grammarly.

Top regions in United States

Top regions ranked by reach for Baldur's Gate 3 in United States
RegionReachAffinity
California346,9240.97×
Texas255,8120.92×
Florida175,6300.8×
New York145,8710.81×
Ohio105,6241.06×
Pennsylvania101,9230.93×
Illinois97,1390.9×
Washington94,7221.46×
North Carolina90,9860.93×
Georgia87,4380.88×
Michigan87,3991.03×
Arizona86,4111.31×
Virginia81,3261.03×
Tennessee66,5761.02×
Indiana64,4031.09×
Missouri60,3601.16×
Colorado59,0361.16×
New Jersey59,0180.72×
Massachusetts57,9510.91×
Oregon54,1681.46×
Alabama53,4271.18×
Minnesota50,2121.08×
Wisconsin49,9121.02×
Kentucky47,3551.17×
Maryland44,8510.8×
Oklahoma43,3851.21×
South Carolina38,6650.79×
Utah37,7791.3×
Louisiana33,8240.81×
Nevada30,2220.96×
Arkansas27,8271.04×
Kansas27,5541.08×
Iowa27,5391.03×
Connecticut25,7840.79×
Mississippi19,6110.73×
Idaho19,2421.18×
West Virginia15,5151.03×
Nebraska14,8160.91×
New Mexico14,5590.9×
New Hampshire13,5871.06×
Maine12,3371.06×
Alaska11,2051.62×
Hawaii10,1160.73×
Montana9,5851.07×
Rhode Island8,9450.87×
Washington, District of Columbia7,0570.72×
North Dakota6,5670.99×
South Dakota6,3840.85×
Delaware6,0670.68×
Vermont5,1380.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Baldur's Gate 3 audience
BrandAffinityCategory
Grammarly19.47×Business & Career
Grinch12.53×Movies & TV
Monogram9.25×Home & Garden
Vocal harmony10.06×Music & Radio
Passaic County, New Jersey20.67×Travel & Leisure
Urban Outfitters3.46×Shopping
Harmony Korine16.93×Movies & TV
Home staging7.61×Home & Garden
MULIA25.12×Travel & Leisure
Jerry Savelle48.98×Literature
Irtra56.9×
Gordita12.99×Food & Beverages
Progressive rock2.45×Music & Radio
Wok7.34×Food & Beverages
Combat sport1.79×Sports
Tipsy Elves11.01×Shopping
Personalised Gifts4.64×Home & Garden
Elsword15.09×Games
Google Photos2.29×Technology & Electronics
Hypnagogia21.32×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Baldur's Gate 3 audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.74
PatriotismCONSERVATISM1.75
Early Adopter MentalityPOWER1.69
Family OrientationCONSERVATISM1.63
IndividualismJOY1.23
Social Media UsageJOY1.2

Worldwide distribution

Worldwide audience distribution share by country for Baldur's Gate 3
CountryShare
United States23.4%
Germany9.3%
China5.6%

See Baldur's Gate 3 audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Baldur's Gate 3 have in United States?

Baldur's Gate 3 has an estimated audience of 3,241,113 people in United States, concentrated in California and Texas.

What is the gender split and age of Baldur's Gate 3 fans?

19.7% of Baldur's Gate 3 fans are female, 80.3% are male, with an average age of 31.7 years.

Which brands do Baldur's Gate 3 fans like most?

Baldur's Gate 3 fans show strongest brand affinity for Grammarly (19.47×), Grinch (12.53×), and Monogram (9.25×) over the country average.

Where do Baldur's Gate 3 fans live in United States?

Baldur's Gate 3 fans in United States are most concentrated in California (reach 346,924), Texas (reach 255,812), and Florida (reach 175,630). These three regions account for the largest share of the active audience.

What other brands do Baldur's Gate 3 fans also like?

Beyond Baldur's Gate 3 itself, the audience over-indexes on Grinch (12.53×), Monogram (9.25×), Vocal harmony (10.06×), and Passaic County, New Jersey (20.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Baldur's Gate 3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.