Rascasse Audience Intelligence

Games Workshop Target Market in Germany

A data profile of the people who buy, follow and care about Games Workshop in Germany — modelled from more than twelve digital signal sources. Games Workshop has an estimated audience of 737,535 people in Germany.

#1101among Brand in Germany#194in Games

The average Games Workshop fan in Germany is 32.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Entertainment, Music, Games, with strongest over-indexing on Entertainment (1.92× the country average).

Demographically, the Games Workshop audience skews more male with an average age of 32.6, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Games Workshop fan in Germany is more male, around 32.6 years old, with strong Pet Ownership tendencies and a notable affinity for Entertainment.

Category: Games · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Games Workshop profile in Germany.

Audience size
738K
in Germany
Gender
29.4%♀
70.6% male
Age
32.6
average years
Country rank
#8479
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Games Workshop

29.4% are female, 70.6% are male, average age 32.6.

Fig. 02

Gender split

29.4%
Female
70.6%
Male
Demographic split for Games Workshop audience in Germany
MetricValue
Female29.4%
Male70.6%
Average age32.6
Estimated audience size737,535
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the Games Workshop audience in Germany
Age bracketShare%
16-1933%
20-2926%
30-3920%
40-4913%
50+8%
Fig. 04

Worldwide distribution

6.5%

of the worldwide Games Workshop audience comes from Germany.

Worldwide audience distribution share by country for Games Workshop
CountryShare
United States25.7%
Japan9.5%
United Kingdom9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Games Workshop audience in Germany is strongest.

Fig. 05

Top regions by affinity

Games Workshop customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.27×
02Bremen~8K1.27×
03Schleswig-Holstein~30K1.26×
04Hamburg~20K1.21×
05Niedersachsen~80K1.17×
06Berlin~30K1.04×
07Rheinland-Pfalz~40K1.01×
08Bayern~100K0.97×
09Hessen~50K0.95×
10Sachsen~30K0.94×
11Sachsen-Anhalt~20K0.90×
12Saarland~8K0.89×
13Baden-Württemberg~90K0.85×
14Brandenburg~20K0.80×
15Thüringen~10K0.76×
16Mecklenburg-Vorpommern~10K0.74×
Fig. 06

Affinity by region

Affinity by region — Games Workshop, Germany
0.74×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Games Workshop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Games Workshop audience
#·InterestCategoryAffinity×
01BasketballSports2.84×
02Lieferando.deFood & Beverages2.80×
03Electronic musicMusic & Radio2.63×
04Obi (store)Shopping2.27×
05BundesligaSports2.24×
06GamesGames2.17×
07Live eventsMusic & Radio2.02×
08ReadingLiterature1.99×
09MusicBusiness & Career1.94×
10MoviesMovies & TV1.94×
11EntertainmentMovies & TV1.92×
12SportsSports1.92×
13PetsPets & Animals1.92×
14Outdoor recreationSports1.87×
15VehiclesCars & Mobility1.87×
16Food and drinkFood & Beverages1.76×
17Arts and musicArts & Culture1.74×
18Consumer electronicsTechnology & Electronics1.71×
19FC Bayern MunichSports1.69×
20FoodFood & Beverages1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Games Workshop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Games Workshop audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.93×
Healthy LifestyleBALANCE1.54×
SustainabilityBALANCE1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Games Workshop audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.56×
Convenience OrientationPREMIUM0.65×
Family OrientationCONSERVATISM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Games Workshop's target market in Germany?

Games Workshop's target market in Germany covers an estimated 737,535 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Games Workshop customers?

29.4% of the Games Workshop audience are female, 70.6% are male, with an average age of 32.6 years.

03

Which brands do Games Workshop fans like most?

Games Workshop fans show strongest brand affinity for Entertainment (1.92×), Music (1.94×), and Games (2.17×) over the country average.

04

Where do Games Workshop fans live in Germany?

Games Workshop fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Games Workshop fans also like?

Beyond Games Workshop itself, the audience over-indexes on Music (1.94×), Games (2.17×), Reading (1.99×), and Sports (1.92×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in Germany

See Games Workshop audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Games Workshop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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