Games Workshop Audience in Germany
Games Workshop has an estimated audience of 745,532 people in Germany. 29.4% are female, 70.6% are male, average age 32.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Entertainment, Music, Games, Reading, Sports.
The average Games Workshop fan in Germany is 32.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Entertainment, Music, Games, with strongest over-indexing on Entertainment (1.92× the country average). Demographically, the Games Workshop audience skews more male with an average age of 32.6, and over-indexes on personality traits such as Individualism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Brand
Demographics of Games Workshop fans
| Metric | Value |
|---|---|
| Female | 29.4% |
| Male | 70.6% |
| Average age | 32.6 |
| Estimated audience size | 745,532 |
Audience persona
The typical Games Workshop fan in Germany is more male, around 32.6 years old, with strong Individualism tendencies and a notable affinity for Entertainment.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 213,416 | 1.31× |
| Bayern | 118,377 | 0.99× |
| Baden-Württemberg | 89,019 | 0.88× |
| Niedersachsen | 86,805 | 1.2× |
| Hessen | 53,982 | 0.95× |
| Rheinland-Pfalz | 38,858 | 1.04× |
| Berlin | 37,013 | 1.11× |
| Schleswig-Holstein | 33,280 | 1.24× |
| Sachsen | 32,766 | 0.9× |
| Hamburg | 21,186 | 1.26× |
| Brandenburg | 17,841 | 0.77× |
| Sachsen-Anhalt | 15,797 | 0.82× |
| Thüringen | 13,718 | 0.72× |
| Mecklenburg-Vorpommern | 10,007 | 0.7× |
| Bremen | 8,025 | 1.26× |
| Saarland | 7,866 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Entertainment | 1.92× | Movies & TV |
| Music | 1.94× | Business & Career |
| Games | 2.17× | Games |
| Reading | 1.99× | Literature |
| Sports | 1.92× | Sports |
| Food and drink | 1.76× | Food & Beverages |
| Movies | 1.94× | Movies & TV |
| Bundesliga | 2.24× | Sports |
| Electronic music | 2.63× | Music & Radio |
| Lieferando.de | 2.8× | Food & Beverages |
| Live events | 2.02× | Music & Radio |
| Arts and music | 1.74× | Arts & Culture |
| Outdoor recreation | 1.87× | Sports |
| Vehicles | 1.87× | Cars & Mobility |
| Basketball | 2.84× | Sports |
| Obi (store) | 2.27× | Shopping |
| Harry Potter | 1.85× | Movies & TV |
| Food | 1.68× | Food & Beverages |
| Pets | 1.92× | Pets & Animals |
| Consumer electronics | 1.71× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.67 |
| Extroversion | THRILL | 1.52 |
| Early Adopter Mentality | POWER | 1.23 |
| Patriotism | CONSERVATISM | 1.22 |
| Social Media Usage | JOY | 1.19 |
| DIY Mentality | THRILL | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.8% |
| United Kingdom | 9.6% |
| Japan | 9.5% |
See Games Workshop audiences in other countries
More Games audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Games Workshop have in Germany?
Games Workshop has an estimated audience of 745,532 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Games Workshop fans?
29.4% of Games Workshop fans are female, 70.6% are male, with an average age of 32.6 years.
Which brands do Games Workshop fans like most?
Games Workshop fans show strongest brand affinity for Entertainment (1.92×), Music (1.94×), and Games (2.17×) over the country average.
Where do Games Workshop fans live in Germany?
Games Workshop fans in Germany are most concentrated in Nordrhein-Westfalen (reach 213,416), Bayern (reach 118,377), and Baden-Württemberg (reach 89,019). These three regions account for the largest share of the active audience.
What other brands do Games Workshop fans also like?
Beyond Games Workshop itself, the audience over-indexes on Music (1.94×), Games (2.17×), Reading (1.99×), and Sports (1.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Games Workshop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.