Top 50 Brands in Germany
This curated ranking covers the 50 largest brands in Germany, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 23,256 brands tracked in Germany, the 50 ranked here account for the largest measured audience reach. Hotels & Resorts, IKEA and Lidl lead the list with a combined estimated audience of 102,987,177 people. Across all 50 entries the average audience size is 15,224,689, and the largest, Hotels & Resorts, reaches around 64,548,000 people in Germany. Audience size is the estimated number of unique people in Germany who actively engage with each brand, derived from search demand signals. Rankings reflect search-behavior signals collected across Germany and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Hotels & Resorts |
64,548,000 | 7.9% | ||
| 2 |  IKEA |
19,312,672 | 5.7% | Furniture | Home & Garden |
| 3 |  Lidl |
19,126,505 | 10.2% | Supermarket | Shopping |
| 4 |  Gemini Sound Products |
19,067,616 | 3.1% | Business & Career | |
| 5 |  Amazon.com |
18,995,336 | 7.8% | Fashion | Shopping |
| 6 |  REWE |
18,725,822 | 86.5% | Supermarket | Shopping |
| 7 |  Aldi |
18,235,604 | 10.7% | Supermarket | Shopping |
| 8 |  Edeka |
18,145,836 | 91.3% | Supermarket | Shopping |
| 9 |  EBay |
17,873,395 | 7.9% | Auctions | Shopping |
| 10 |  Eurojackpot |
17,777,678 | 38.1% | Lottery | Games |
| 11 |  Kaufland |
17,499,106 | 43.5% | Supermarket | Shopping |
| 12 |  Netto Marken-Discount |
17,324,904 | 96.1% | Supermarket | Shopping |
| 13 |  H&M |
17,230,952 | 7.5% | Fashion | Shopping |
| 14 |  Obi (store) |
17,200,836 | 49.0% | Hardware store | Shopping |
| 15 |  DHL Express |
16,688,405 | 29.4% | Logistics | Business & Career |
| 16 |  Bauhaus |
16,532,922 | 31.9% | Hardware store | Shopping |
| 17 |  Deutsche Bahn |
16,279,502 | 76.2% | Public transport | Cars & Mobility |
| 18 |  Airbnb |
15,006,516 | 5.5% | Travel website | Travel & Leisure |
| 19 |  Commerzbank |
14,889,219 | 94.3% | Bank | Business & Career |
| 20 |  AutoScout24 |
14,843,413 | 28.2% | Used cars | Cars & Mobility |
| 21 |  Natural World |
14,669,112 | 63.3% | TV series | Fashion & Accessoires |
| 22 |  Aral AG |
14,569,693 | 96.3% | Fuel / petrol | Cars & Mobility |
| 23 |  Lieferando.de |
14,480,423 | 93.2% | Food delivery | Food & Beverages |
| 24 |  Hornbach |
14,144,464 | 42.4% | Hardware store | Shopping |
| 25 |  Rossmann |
14,105,405 | 43.1% | Drugstore | Shopping |
| 26 |  TK Maxx |
13,712,115 | 39.0% | Fashion | Shopping |
| 27 |  ImmobilienScout24 |
13,364,426 | 92.0% | Property finder | Home & Garden |
| 28 |  Deichmann |
13,301,512 | 43.6% | Footwear shop | Shopping |
| 29 |  Vodafone |
13,263,845 | 18.6% | Mobile phone operator | Technology & Electronics |
| 30 |  Ryanair |
13,197,094 | 12.0% | Airline | Travel & Leisure |
| 31 |  Burger King |
12,840,886 | 7.5% | Fast food restaurants | Food & Beverages |
| 32 |  McDonald's |
12,776,755 | 4.1% | Fast food restaurants | Food & Beverages |
| 33 |  dm-drogerie markt Deutschland |
12,451,236 | 85.9% | Drugstore | Shopping |
| 34 |  Postbank |
12,306,073 | 88.3% | Bank | Business & Career |
| 35 |  Sparkasse |
12,245,183 | 90.2% | Bank | Business & Career |
| 36 |  CHECK24 |
12,191,929 | 85.3% | Price comparison | Business & Career |
| 37 |  Hermès |
11,938,967 | 11.7% | Luxury fashion | Fashion & Accessoires |
| 38 |  Adidas |
11,820,177 | 6.0% | Sportswear | Fashion & Accessoires |
| 39 |  Apple |
11,593,370 | 5.3% | Entertainment | Technology & Electronics |
| 40 |  Techniker Krankenkasse |
11,470,781 | 97.7% | Insurances | Business & Career |
| 41 |  Volkswagen |
11,423,800 | 8.0% | Car manufacturer | Cars & Mobility |
| 42 |  Lufthansa |
11,153,663 | 29.8% | Airline | Travel & Leisure |
| 43 |  BMW |
10,940,591 | 6.4% | Car manufacturer | Cars & Mobility |
| 44 |  Mix Markt |
10,706,380 | 80.3% | Supermarket | Shopping |
| 45 |  More Nutrition |
10,396,072 | 86.8% | Nutrition | Health |
| 46 |  AliExpress |
10,239,417 | 6.2% | Fashion | Shopping |
| 47 |  Immowelt |
10,234,647 | 93.7% | Property finder | Home & Garden |
| 48 |  Primark |
10,232,861 | 11.2% | Fashion | Shopping |
| 49 |  Eurowings |
10,127,535 | 67.5% | Airline | Travel & Leisure |
| 50 |  Nike |
10,031,810 | 6.2% | Sportswear | Fashion & Accessoires |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Germany and ranks each brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest brand in Germany?
Hotels & Resorts currently leads with an estimated audience of 64,548,000 people in Germany.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Germany. Lists below 5 entries are not published. See methodology for full details.