More Nutrition Audience in Germany
More Nutrition has an estimated audience of 10,978,995 people in Germany. 65.7% are female, 34.3% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Female bodybuilding, Fitness First, Spiegel Online, Fitness and figure competition, M.I.A. (rapper).
The average More Nutrition fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Female bodybuilding, Fitness First, Spiegel Online, with strongest over-indexing on Female bodybuilding (6.09× the country average). Demographically, the More Nutrition audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand · Subtype: Nutrition
Demographics of More Nutrition fans
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 40.0 |
| Estimated audience size | 10,978,995 |
Audience persona
The typical More Nutrition fan in Germany is more female, around 40.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Female bodybuilding.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,743,093 | 1.14× |
| Bayern | 1,714,272 | 0.97× |
| Niedersachsen | 1,406,904 | 1.32× |
| Baden-Württemberg | 1,341,644 | 0.9× |
| Hessen | 756,804 | 0.9× |
| Rheinland-Pfalz | 661,961 | 1.2× |
| Schleswig-Holstein | 516,500 | 1.31× |
| Sachsen | 498,448 | 0.93× |
| Brandenburg | 391,299 | 1.15× |
| Sachsen-Anhalt | 344,825 | 1.21× |
| Berlin | 314,009 | 0.64× |
| Thüringen | 269,449 | 0.96× |
| Hamburg | 201,113 | 0.81× |
| Saarland | 154,452 | 1.15× |
| Mecklenburg-Vorpommern | 138,062 | 0.66× |
| Bremen | 70,325 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Female bodybuilding | 6.09× | Sports |
| Fitness First | 6.24× | Sports |
| Spiegel Online | 2.08× | News |
| Fitness and figure competition | 3.86× | Sports |
| M.I.A. (rapper) | 11.59× | Music & Radio |
| Do it yourself (DIY) | 1.95× | Home & Garden |
| Ariana Grande | 4.45× | Music & Radio |
| Tagesschau | 1.65× | Movies & TV |
| Fast food | 2.24× | Food & Beverages |
| Big Ben | 7.61× | Travel & Leisure |
| Deichmann | 1.9× | Shopping |
| Rossmann | 1.83× | Shopping |
| Diet soda | 12.33× | Food & Beverages |
| Property finder | 2.74× | Home & Garden |
| Veganism | 1.63× | Food & Beverages |
| Natural foods | 3.06× | Food & Beverages |
| Organic food | 1.79× | Food & Beverages |
| HDFC Bank | 20.67× | Business & Career |
| Brigitte Bardot | 4.87× | Movies & TV |
| Organic farming | 2.16× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2.35 |
| Sustainability | BALANCE | 1.52 |
| Sports Activity | POWER | 1.49 |
| DIY Mentality | THRILL | 1.43 |
| Indulgence | JOY | 1.36 |
| Price Sensitivity | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 85.7% |
| Austria | 7.7% |
| Switzerland | 3.7% |
See More Nutrition audiences in other countries
More Nutrition audiences in Germany
- ESN (8,959,482)
- Sunday Natural (5,053,043)
- Supernaturals (4,541,868)
- Natural Elements (753,914)
- AG1 (578,792)
Frequently asked questions
How many fans does More Nutrition have in Germany?
More Nutrition has an estimated audience of 10,978,995 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of More Nutrition fans?
65.7% of More Nutrition fans are female, 34.3% are male, with an average age of 40.0 years.
Which brands do More Nutrition fans like most?
More Nutrition fans show strongest brand affinity for Female bodybuilding (6.09×), Fitness First (6.24×), and Spiegel Online (2.08×) over the country average.
Where do More Nutrition fans live in Germany?
More Nutrition fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,743,093), Bayern (reach 1,714,272), and Niedersachsen (reach 1,406,904). These three regions account for the largest share of the active audience.
What other brands do More Nutrition fans also like?
Beyond More Nutrition itself, the audience over-indexes on Fitness First (6.24×), Spiegel Online (2.08×), Fitness and figure competition (3.86×), and M.I.A. (rapper) (11.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for More Nutrition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.