AG1 Audience in Germany
AG1 has an estimated audience of 437,114 people in Germany. 60.0% are female, 40.0% are male, average age 40.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Malayalam, Progressive rock, Mothercare, Loincloth, Kieser Training.
The average AG1 fan in Germany is 40.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Malayalam, Progressive rock, Mothercare, with strongest over-indexing on Malayalam (18.14× the country average). Demographically, the AG1 audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand · Subtype: Nutrition
Demographics of AG1 fans
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 40.3 |
| Estimated audience size | 437,114 |
Audience persona
The typical AG1 fan in Germany is more female, around 40.3 years old, with strong Sustainability tendencies and a notable affinity for Malayalam.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 134,022 | 1.06× |
| Bayern | 117,372 | 1.26× |
| Baden-Württemberg | 85,306 | 1.08× |
| Niedersachsen | 53,655 | 0.95× |
| Hessen | 53,514 | 1.21× |
| Berlin | 38,940 | 1.5× |
| Rheinland-Pfalz | 25,846 | 0.89× |
| Sachsen | 25,809 | 0.91× |
| Schleswig-Holstein | 22,136 | 1.07× |
| Hamburg | 18,275 | 1.4× |
| Brandenburg | 16,151 | 0.9× |
| Thüringen | 10,788 | 0.73× |
| Sachsen-Anhalt | 10,258 | 0.68× |
| Mecklenburg-Vorpommern | 8,233 | 0.75× |
| Saarland | 5,508 | 0.78× |
| Bremen | 4,106 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Malayalam | 18.14× | Politics & Society |
| Progressive rock | 1.61× | Music & Radio |
| Mothercare | 1.68× | Kids & Family |
| Loincloth | 2.03× | Fashion & Accessoires |
| Kieser Training | 2.33× | Sports |
| Home Delivery | 1.6× | Food & Beverages |
| Picnic | 2.09× | Kids & Family |
| Bank account | 1.62× | Business & Career |
| Cachorro | 1.93× | Pets & Animals |
| Video izle | 1.7× | |
| Eco Friendly Living | 1.86× | Home & Garden |
| Ipekyol | 1.84× | Shopping |
| Google Home | 2.42× | Technology & Electronics |
| Samanyolu Haber | 1.8× | Movies & TV |
| Information sensitivity | 2.11× | Technology & Electronics |
| Coworking | 1.53× | Business & Career |
| Julius Caesar (play) | 2.77× | |
| Opposition (politics) | 2.28× | Politics & Society |
| Hauptschule | 2.88× | Kids & Family |
| Preacher (comics) | 2.44× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.52 |
| Healthy Lifestyle | BALANCE | 1.52 |
| Indulgence | JOY | 1.49 |
| Sports Activity | POWER | 1.49 |
| Design Affinity | PREMIUM | 1.33 |
| DIY Mentality | THRILL | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 52.5% |
| Germany | 11.2% |
| United Kingdom | 7.5% |
See AG1 audiences in other countries
More Nutrition audiences in Germany
- More Nutrition (10,978,995)
- ESN (8,922,606)
- Sunday Natural (5,053,043)
- Supernaturals (4,541,868)
- Natural Elements (753,914)
Frequently asked questions
How many fans does AG1 have in Germany?
AG1 has an estimated audience of 437,114 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of AG1 fans?
60.0% of AG1 fans are female, 40.0% are male, with an average age of 40.3 years.
Which brands do AG1 fans like most?
AG1 fans show strongest brand affinity for Malayalam (18.14×), Progressive rock (1.61×), and Mothercare (1.68×) over the country average.
Where do AG1 fans live in Germany?
AG1 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 134,022), Bayern (reach 117,372), and Baden-Württemberg (reach 85,306). These three regions account for the largest share of the active audience.
What other brands do AG1 fans also like?
Beyond AG1 itself, the audience over-indexes on Progressive rock (1.61×), Mothercare (1.68×), Loincloth (2.03×), and Kieser Training (2.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for AG1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.