Rascasse Audience Intelligence

AG1 Target Market in Germany

A data profile of the people who buy, follow and care about AG1 in Germany — modelled from more than twelve digital signal sources. AG1 has an estimated audience of 645,664 people in Germany.

#6among Nutrition in Germany#1243among Brand in Germany#279in Health

The average AG1 fan in Germany is 40.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Female bodybuilding, Fitness and figure competition, Porridge, with strongest over-indexing on Female bodybuilding (9.11× the country average).

Demographically, the AG1 audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Indulgence, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical AG1 fan in Germany is more female, around 40.3 years old, with strong Indulgence tendencies and a notable affinity for Female bodybuilding.

Category: Health · Type: Brand · Subtype: Nutrition

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the AG1 profile in Germany.

Audience size
646K
in Germany
Gender
66.5%♀
33.5% male
Age
40.3
average years
Country rank
#9492
Brand in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of AG1

66.5% are female, 33.5% are male, average age 40.3.

Fig. 02

Gender split

66.5%
Female
33.5%
Male
Demographic split for AG1 audience in Germany
MetricValue
Female66.5%
Male33.5%
Average age40.3
Estimated audience size645,664
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the AG1 audience in Germany
Age bracketShare%
16-1917%
20-2918%
30-3920%
40-4925%
50+20%
Fig. 04

Worldwide distribution

15.9%

of the worldwide AG1 audience comes from Germany.

Worldwide audience distribution share by country for AG1
CountryShare
United States48.4%
Germany15.9%
United Kingdom6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the AG1 audience in Germany is strongest.

Fig. 05

Top regions by affinity

AG1 customers by region in Germany
#RegionReachAffinity×
01Berlin~40K1.42×
02Hamburg~20K1.38×
03Bayern~100K1.23×
04Hessen~60K1.16×
05Schleswig-Holstein~30K1.07×
06Baden-Württemberg~90K1.05×
07Nordrhein-Westfalen~100K1.03×
08Niedersachsen~60K0.96×
09Brandenburg~20K0.93×
10Sachsen~30K0.90×
11Rheinland-Pfalz~30K0.88×
12Bremen~5K0.87×
13Saarland~7K0.86×
14Thüringen~10K0.81×
15Mecklenburg-Vorpommern~10K0.81×
16Sachsen-Anhalt~10K0.74×
Fig. 06

Affinity by region

Affinity by region — AG1, Germany
0.74×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the AG1 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for AG1 audience
#·InterestCategoryAffinity×
01PorridgeFood & Beverages39.05×
02Female bodybuildingSports9.11×
03Sports nutritionFood & Beverages5.72×
04Fitness and figure competitionSports5.64×
05Fitness FirstSports5.21×
06Energy barFood & Beverages4.61×
07Protein barFood & Beverages4.50×
08SmoothieFood & Beverages4.32×
09Diet foodFood & Beverages3.72×
10MyFitnessPalSports3.50×
11Gourmet FoodsFood & Beverages3.47×
12AerobicsSports3.35×
13Chocolate brownieFood & Beverages2.82×
14Robert RedfordMovies & TV2.22×
15Subscription business modelShopping2.16×
16Organic farmingFood & Beverages1.78×
17French BulldogPets & Animals1.76×
18Labrador RetrieverPets & Animals1.71×
19C&AShopping1.55×
20TagesschauMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the AG1 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by AG1 audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.65×
MindfulnessBALANCE1.46×
Quality AwarenessPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by AG1 audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.99×
IndividualismJOY1.06×
DIY MentalityTHRILL1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is AG1's target market in Germany?

AG1's target market in Germany covers an estimated 645,664 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of AG1 customers?

66.5% of the AG1 audience are female, 33.5% are male, with an average age of 40.3 years.

03

Which brands do AG1 fans like most?

AG1 fans show strongest brand affinity for Female bodybuilding (9.11×), Fitness and figure competition (5.64×), and Porridge (39.05×) over the country average.

04

Where do AG1 fans live in Germany?

AG1 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do AG1 fans also like?

Beyond AG1 itself, the audience over-indexes on Fitness and figure competition (5.64×), Porridge (39.05×), Fitness First (5.21×), and Tagesschau (1.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Nutrition audiences in Germany

See AG1 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for AG1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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