Rascasse Audience Intelligence

ESN Target Market in Germany

A data profile of the people who buy, follow and care about ESN in Germany — modelled from more than twelve digital signal sources. ESN has an estimated audience of 9,177,777 people in Germany.

#2among Nutrition in Germany#57among Brand in Germany#11in Health

The average ESN fan in Germany is 34.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Female bodybuilding, Fitness and figure competition, Fitness First, with strongest over-indexing on Female bodybuilding (9.38× the country average).

Demographically, the ESN audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Mindfulness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical ESN fan in Germany is more male, around 34.4 years old, with strong Mindfulness tendencies and a notable affinity for Female bodybuilding.

Category: Health · Type: Brand · Subtype: Nutrition

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ESN profile in Germany.

Audience size
9.2M
in Germany
Gender
44.4%♀
55.6% male
Age
34.4
average years
Country rank
#395
Brand in Germany
Fig. 01

Search interest · 12-month trend

+42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of ESN

44.4% are female, 55.6% are male, average age 34.4.

Fig. 02

Gender split

44.4%
Female
55.6%
Male
Demographic split for ESN audience in Germany
MetricValue
Female44.4%
Male55.6%
Average age34.4
Estimated audience size9,177,777
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the ESN audience in Germany
Age bracketShare%
16-1930%
20-2924%
30-3919%
40-4916%
50+11%
Fig. 04

Worldwide distribution

66.7%

of the worldwide ESN audience comes from Germany.

Worldwide audience distribution share by country for ESN
CountryShare
Germany66.7%
Austria8.8%
Netherlands8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ESN audience in Germany is strongest.

Fig. 05

Top regions by affinity

ESN customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~2M1.20×
02Niedersachsen~900K1.16×
03Schleswig-Holstein~300K1.11×
04Rheinland-Pfalz~400K1.08×
05Hamburg~200K1.05×
06Hessen~600K1.04×
07Baden-Württemberg~1M1.02×
08Bayern~1.5M0.98×
09Brandenburg~200K0.98×
10Saarland~100K0.96×
11Mecklenburg-Vorpommern~100K0.94×
12Sachsen~400K0.93×
13Thüringen~200K0.92×
14Sachsen-Anhalt~200K0.89×
15Bremen~60K0.87×
16Berlin~300K0.86×
Fig. 06

Affinity by region

Affinity by region — ESN, Germany
0.86×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ESN audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ESN audience
#·InterestCategoryAffinity×
01Female bodybuildingSports9.38×
02Sports nutritionFood & Beverages7.99×
03Bob OdenkirkMovies & TV6.13×
04Fitness and figure competitionSports5.63×
05Fitness FirstSports4.95×
06Energy barFood & Beverages4.66×
07Protein barFood & Beverages4.35×
08Sabrina CarpenterMusic & Radio3.86×
09MyFitnessPalSports3.58×
10Diet foodFood & Beverages3.56×
11Instant GamingGames3.51×
12AerobicsSports3.46×
13Bedroom furnitureHome & Garden2.92×
14Lindsey VonnSports2.53×
15HaftbefehlMusic & Radio2.42×
16TransfermarktSports2.38×
17Real propertyHome & Garden2.28×
18NatureHome & Garden1.76×
19French BulldogPets & Animals1.74×
20RTL TelevisionMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ESN audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ESN audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.27×
PatriotismCONSERVATISM1.26×
ExtroversionTHRILL1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ESN audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.90×
IndividualismJOY0.91×
CreativityOPEN0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is ESN's target market in Germany?

ESN's target market in Germany covers an estimated 9,177,777 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of ESN customers?

44.4% of the ESN audience are female, 55.6% are male, with an average age of 34.4 years.

03

Which brands do ESN fans like most?

ESN fans show strongest brand affinity for Female bodybuilding (9.38×), Fitness and figure competition (5.63×), and Fitness First (4.95×) over the country average.

04

Where do ESN fans live in Germany?

ESN fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do ESN fans also like?

Beyond ESN itself, the audience over-indexes on Fitness and figure competition (5.63×), Fitness First (4.95×), Transfermarkt (2.38×), and Sports nutrition (7.99×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Nutrition audiences in Germany

See ESN audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for ESN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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