ESN Audience in Germany
ESN has an estimated audience of 8,986,431 people in Germany. 53.7% are female, 46.3% are male, average age 37.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Malayalam, Progressive rock, Stradivarius, Loincloth, Video izle.
The average ESN fan in Germany is 37.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Malayalam, Progressive rock, Stradivarius, with strongest over-indexing on Malayalam (13.33× the country average). Demographically, the ESN audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Sports Activity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand · Subtype: Nutrition
Demographics of ESN fans
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 37.0 |
| Estimated audience size | 8,986,431 |
Audience persona
The typical ESN fan in Germany is balanced, around 37.0 years old, with strong Sports Activity tendencies and a notable affinity for Malayalam.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,417,729 | 1.24× |
| Bayern | 1,453,713 | 1.01× |
| Baden-Württemberg | 1,278,150 | 1.05× |
| Niedersachsen | 1,030,091 | 1.19× |
| Hessen | 713,998 | 1.05× |
| Rheinland-Pfalz | 486,157 | 1.09× |
| Sachsen | 409,666 | 0.94× |
| Schleswig-Holstein | 357,004 | 1.11× |
| Berlin | 354,684 | 0.89× |
| Brandenburg | 269,791 | 0.97× |
| Hamburg | 216,940 | 1.08× |
| Thüringen | 200,331 | 0.88× |
| Sachsen-Anhalt | 197,713 | 0.86× |
| Mecklenburg-Vorpommern | 152,957 | 0.9× |
| Saarland | 99,874 | 0.91× |
| Bremen | 63,884 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Malayalam | 13.33× | Politics & Society |
| Progressive rock | 2.04× | Music & Radio |
| Stradivarius | 1.57× | Shopping |
| Loincloth | 1.92× | Fashion & Accessoires |
| Video izle | 2.08× | |
| Home Delivery | 1.71× | Food & Beverages |
| Bank account | 1.61× | Business & Career |
| Cachorro | 1.73× | Pets & Animals |
| Mohamed Salah | 1.77× | Sports |
| Figure painting (hobby) | 1.76× | Arts & Culture |
| Information sensitivity | 2.25× | Technology & Electronics |
| Keeper (password manager) | 1.81× | Technology & Electronics |
| Coworking | 1.61× | Business & Career |
| Google Home | 2.27× | Technology & Electronics |
| Julius Caesar (play) | 2.9× | |
| Stamp collecting | 2.05× | Home & Garden |
| Graham Greene (actor) | 1.5× | |
| Hypothec | 2.05× | Business & Career |
| Theocracy | 3.64× | Music & Radio |
| Hauptschule | 2.71× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.45 |
| Healthy Lifestyle | BALANCE | 1.26 |
| Sustainability | BALANCE | 1.25 |
| Indulgence | JOY | 1.24 |
| DIY Mentality | THRILL | 1.24 |
| Pet Ownership | JOY | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 67.2% |
| Netherlands | 9.5% |
| Austria | 8.4% |
See ESN audiences in other countries
More Nutrition audiences in Germany
- More Nutrition (10,978,995)
- Sunday Natural (5,053,043)
- Supernaturals (4,541,868)
- Natural Elements (753,914)
- AG1 (578,792)
Frequently asked questions
How many fans does ESN have in Germany?
ESN has an estimated audience of 8,986,431 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of ESN fans?
53.7% of ESN fans are female, 46.3% are male, with an average age of 37.0 years.
Which brands do ESN fans like most?
ESN fans show strongest brand affinity for Malayalam (13.33×), Progressive rock (2.04×), and Stradivarius (1.57×) over the country average.
Where do ESN fans live in Germany?
ESN fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,417,729), Bayern (reach 1,453,713), and Baden-Württemberg (reach 1,278,150). These three regions account for the largest share of the active audience.
What other brands do ESN fans also like?
Beyond ESN itself, the audience over-indexes on Progressive rock (2.04×), Stradivarius (1.57×), Loincloth (1.92×), and Video izle (2.08×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for ESN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.