MyFitnessPal Audience in Germany
MyFitnessPal has an estimated audience of 1,551,485 people in Germany. 55.8% are female, 44.2% are male, average age 35.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Technophilia, Shift work, North American Grappling Association, Wearable technology, More Nutrition.
The average MyFitnessPal fan in Germany is 35.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Technophilia, Shift work, North American Grappling Association, with strongest over-indexing on Technophilia (62.27× the country average). Demographically, the MyFitnessPal audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Sports Activity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Fitness
Demographics of MyFitnessPal fans
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 35.8 |
| Estimated audience size | 1,551,485 |
Audience persona
The typical MyFitnessPal fan in Germany is more female, around 35.8 years old, with strong Sports Activity tendencies and a notable affinity for Technophilia.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 360,032 | 1.06× |
| Bayern | 298,334 | 1.2× |
| Baden-Württemberg | 226,474 | 1.07× |
| Niedersachsen | 145,100 | 0.96× |
| Hessen | 136,864 | 1.16× |
| Berlin | 93,115 | 1.34× |
| Rheinland-Pfalz | 87,777 | 1.13× |
| Sachsen | 69,267 | 0.91× |
| Schleswig-Holstein | 66,124 | 1.19× |
| Brandenburg | 43,502 | 0.9× |
| Hamburg | 36,168 | 1.03× |
| Thüringen | 34,049 | 0.86× |
| Sachsen-Anhalt | 27,650 | 0.69× |
| Mecklenburg-Vorpommern | 20,863 | 0.7× |
| Saarland | 18,313 | 0.96× |
| Bremen | 11,481 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Technophilia | 62.27× | Technology & Electronics |
| Shift work | 14.29× | Business & Career |
| North American Grappling Association | 92.05× | Sports |
| Wearable technology | 13.11× | Technology & Electronics |
| More Nutrition | 4.14× | Health |
| Whoop | 10.7× | Technology & Electronics |
| Activity tracker | 8.29× | Technology & Electronics |
| Garmin | 7.54× | Technology & Electronics |
| Vegetarian cuisine | 3.67× | Food & Beverages |
| Parkrun | 23× | Sports |
| Sports | 1.87× | Sports |
| ESN | 3.58× | Health |
| Web development | 4.02× | Business & Career |
| Global Positioning System | 5.6× | Technology & Electronics |
| Fitbit | 9.61× | Technology & Electronics |
| Harry Potter | 1.84× | Movies & TV |
| Business Standard | 42.27× | Business & Career |
| Protein bar | 6.73× | Food & Beverages |
| Wearable computer | 12.4× | Technology & Electronics |
| Toddler | 3.09× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.8 |
| DIY Mentality | THRILL | 1.75 |
| Sustainability | BALANCE | 1.62 |
| Healthy Lifestyle | BALANCE | 1.53 |
| Luxury Orientation | PREMIUM | 1.51 |
| Design Affinity | PREMIUM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.7% |
| United Kingdom | 10.4% |
| Germany | 5.0% |
See MyFitnessPal audiences in other countries
More Fitness audiences in Germany
- Gymshark (2,755,895)
- Fitness First (2,602,504)
- McFit (2,399,061)
- Ronnie Coleman (758,865)
- John Reed (727,305)
Frequently asked questions
How many fans does MyFitnessPal have in Germany?
MyFitnessPal has an estimated audience of 1,551,485 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of MyFitnessPal fans?
55.8% of MyFitnessPal fans are female, 44.2% are male, with an average age of 35.8 years.
Which brands do MyFitnessPal fans like most?
MyFitnessPal fans show strongest brand affinity for Technophilia (62.27×), Shift work (14.29×), and North American Grappling Association (92.05×) over the country average.
Where do MyFitnessPal fans live in Germany?
MyFitnessPal fans in Germany are most concentrated in Nordrhein-Westfalen (reach 360,032), Bayern (reach 298,334), and Baden-Württemberg (reach 226,474). These three regions account for the largest share of the active audience.
What other brands do MyFitnessPal fans also like?
Beyond MyFitnessPal itself, the audience over-indexes on Shift work (14.29×), North American Grappling Association (92.05×), Wearable technology (13.11×), and More Nutrition (4.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for MyFitnessPal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.