Rascasse Audience Intelligence

MyFitnessPal Audience in Germany

A data profile of the people who buy, follow and care about MyFitnessPal in Germany — modelled from more than twelve digital signal sources. MyFitnessPal has an estimated audience of 1,531,854 people in Germany.

#4among Fitness in Germany#145among Website / Newspaper / Magazine in Germany#386in Sports

The average MyFitnessPal fan in Germany is 35.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Technophilia, Shift work, North American Grappling Association, with strongest over-indexing on Technophilia (62.27× the country average).

Demographically, the MyFitnessPal audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Sports Activity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical MyFitnessPal fan in Germany is more female, around 35.8 years old, with strong Sports Activity tendencies and a notable affinity for Technophilia.

Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Fitness

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MyFitnessPal profile in Germany.

Audience size
1.5M
in Germany
Gender
55.8%♀
44.2% male
Age
35.8
average years
Country rank
#4379
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-51%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of MyFitnessPal

55.8% are female, 44.2% are male, average age 35.8.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for MyFitnessPal audience in Germany
MetricValue
Female55.8%
Male44.2%
Average age35.8
Estimated audience size1,531,854
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the MyFitnessPal audience in Germany
Age bracketShare%
16-1927%
20-2922%
30-3920%
40-4920%
50+11%
Fig. 04

Worldwide distribution

4.7%

of the worldwide MyFitnessPal audience comes from Germany.

Worldwide audience distribution share by country for MyFitnessPal
CountryShare
United States32.2%
United Kingdom9.9%
Japan5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MyFitnessPal audience in Germany is strongest.

Fig. 05

Top regions by affinity

MyFitnessPal fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~90K1.30×
02Schleswig-Holstein~70K1.18×
03Bayern~300K1.17×
04Hessen~100K1.17×
05Rheinland-Pfalz~90K1.14×
06Baden-Württemberg~200K1.06×
07Nordrhein-Westfalen~300K1.03×
08Hamburg~40K1.01×
09Saarland~20K1.00×
10Niedersachsen~100K0.94×
11Brandenburg~40K0.92×
12Thüringen~40K0.91×
13Bremen~10K0.90×
14Sachsen~70K0.89×
15Mecklenburg-Vorpommern~20K0.76×
16Sachsen-Anhalt~30K0.75×
Fig. 06

Affinity by region

Affinity by region — MyFitnessPal, Germany
0.75×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MyFitnessPal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MyFitnessPal audience
#·InterestCategoryAffinity×
01North American Grappling AssociationSports92.05×
02TechnophiliaTechnology & Electronics62.27×
03Business StandardBusiness & Career42.27×
04ParkrunSports23.00×
05Shift workBusiness & Career14.29×
06Wearable technologyTechnology & Electronics13.11×
07Wearable computerTechnology & Electronics12.40×
08WhoopTechnology & Electronics10.70×
09FitbitTechnology & Electronics9.61×
10Activity trackerTechnology & Electronics8.29×
11GarminTechnology & Electronics7.54×
12Protein barFood & Beverages6.73×
13Global Positioning SystemTechnology & Electronics5.60×
14More NutritionHealth4.14×
15Apple WatchTechnology & Electronics4.06×
16Web developmentBusiness & Career4.02×
17Vegetarian cuisineFood & Beverages3.67×
18ESNHealth3.58×
19ToddlerKids & Family3.09×
20SportsSports1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MyFitnessPal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MyFitnessPal audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.92×
CreativityOPEN1.86×
MindfulnessBALANCE1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MyFitnessPal audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.58×
PatriotismCONSERVATISM0.65×
Urban LifestyleOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does MyFitnessPal have in Germany?

MyFitnessPal has an estimated audience of 1,531,854 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of MyFitnessPal fans?

55.8% of MyFitnessPal fans are female, 44.2% are male, with an average age of 35.8 years.

03

Which brands do MyFitnessPal fans like most?

MyFitnessPal fans show strongest brand affinity for Technophilia (62.27×), Shift work (14.29×), and North American Grappling Association (92.05×) over the country average.

04

Where do MyFitnessPal fans live in Germany?

MyFitnessPal fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do MyFitnessPal fans also like?

Beyond MyFitnessPal itself, the audience over-indexes on Shift work (14.29×), North American Grappling Association (92.05×), Wearable technology (13.11×), and More Nutrition (4.14×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fitness audiences in Germany

See MyFitnessPal audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for MyFitnessPal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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