Whoop Audience in Germany
Whoop has an estimated audience of 1,418,517 people in Germany. 44.3% are female, 55.7% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home Office, Jane Eyre (1996 film), CAC 40, Progressive rock, Stradivarius.
The average Whoop fan in Germany is 39.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home Office, Jane Eyre (1996 film), CAC 40, with strongest over-indexing on Home Office (1.68× the country average). Demographically, the Whoop audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Smart devices
Demographics of Whoop fans
| Metric | Value |
|---|---|
| Female | 44.3% |
| Male | 55.7% |
| Average age | 39.4 |
| Estimated audience size | 1,418,517 |
Audience persona
The typical Whoop fan in Germany is more male, around 39.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 362,741 | 1.17× |
| Bayern | 304,914 | 1.34× |
| Baden-Württemberg | 235,899 | 1.22× |
| Hessen | 159,049 | 1.47× |
| Niedersachsen | 130,400 | 0.95× |
| Berlin | 94,563 | 1.49× |
| Rheinland-Pfalz | 66,473 | 0.94× |
| Sachsen | 54,318 | 0.78× |
| Hamburg | 48,990 | 1.53× |
| Schleswig-Holstein | 47,625 | 0.94× |
| Brandenburg | 34,345 | 0.78× |
| Thüringen | 22,563 | 0.62× |
| Sachsen-Anhalt | 18,884 | 0.51× |
| Mecklenburg-Vorpommern | 16,021 | 0.59× |
| Saarland | 13,571 | 0.78× |
| Bremen | 10,891 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 1.68× | Business & Career |
| Jane Eyre (1996 film) | 10.19× | Movies & TV |
| CAC 40 | 1.71× | Business & Career |
| Progressive rock | 1.73× | Music & Radio |
| Stradivarius | 1.62× | Shopping |
| Japanese New Year | 8.8× | Travel & Leisure |
| La Crosse, Wisconsin | 4.34× | Travel & Leisure |
| Home Delivery | 2.01× | Food & Beverages |
| Stucco | 1.84× | Home & Garden |
| Ivonne Montero | 14.21× | Movies & TV |
| Icon (magazine) | 1.67× | Arts & Culture |
| Headhunters (film) | 2.95× | Movies & TV |
| Burgos | 4.63× | Travel & Leisure |
| Business English | 1.6× | Business & Career |
| Corfu (regional unit) | 1.78× | Travel & Leisure |
| Kieser Training | 2.16× | Sports |
| Bank account | 1.57× | Business & Career |
| Eden Lake | 2.63× | Movies & TV |
| Figure painting (hobby) | 2.15× | Arts & Culture |
| Malayalam | 3.52× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.72 |
| Sustainability | BALANCE | 1.62 |
| Quality Awareness | PREMIUM | 1.6 |
| DIY Mentality | THRILL | 1.59 |
| Luxury Orientation | PREMIUM | 1.59 |
| Sports Activity | POWER | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.0% |
| Germany | 10.9% |
| United Kingdom | 9.4% |
See Whoop audiences in other countries
More Smart devices audiences in Germany
- Apple Watch (5,384,748)
- Garmin (2,428,074)
- Fitbit (1,093,051)
- Garmin Forerunner (473,067)
- Withings (392,252)
Frequently asked questions
How many fans does Whoop have in Germany?
Whoop has an estimated audience of 1,418,517 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Whoop fans?
44.3% of Whoop fans are female, 55.7% are male, with an average age of 39.4 years.
Which brands do Whoop fans like most?
Whoop fans show strongest brand affinity for Home Office (1.68×), Jane Eyre (1996 film) (10.19×), and CAC 40 (1.71×) over the country average.
Where do Whoop fans live in Germany?
Whoop fans in Germany are most concentrated in Nordrhein-Westfalen (reach 362,741), Bayern (reach 304,914), and Baden-Württemberg (reach 235,899). These three regions account for the largest share of the active audience.
What other brands do Whoop fans also like?
Beyond Whoop itself, the audience over-indexes on Jane Eyre (1996 film) (10.19×), CAC 40 (1.71×), Progressive rock (1.73×), and Stradivarius (1.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Whoop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.