Garmin Audience in Germany
Garmin has an estimated audience of 2,428,074 people in Germany. 37.1% are female, 62.9% are male, average age 37.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: The Open Championship, Titleist, Golf ball, Bild, Ice climbing.
The average Garmin fan in Germany is 37.8 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include The Open Championship, Titleist, Golf ball, with strongest over-indexing on The Open Championship (9.95× the country average). Demographically, the Garmin audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Smart devices
Demographics of Garmin fans
| Metric | Value |
|---|---|
| Female | 37.1% |
| Male | 62.9% |
| Average age | 37.8 |
| Estimated audience size | 2,428,074 |
Audience persona
The typical Garmin fan in Germany is more male, around 37.8 years old, with strong Luxury Orientation tendencies and a notable affinity for The Open Championship.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 590,536 | 1.51× |
| Nordrhein-Westfalen | 558,237 | 1.05× |
| Baden-Württemberg | 420,268 | 1.27× |
| Niedersachsen | 233,441 | 0.99× |
| Hessen | 231,119 | 1.25× |
| Rheinland-Pfalz | 126,546 | 1.04× |
| Sachsen | 123,400 | 1.04× |
| Berlin | 106,335 | 0.98× |
| Schleswig-Holstein | 85,333 | 0.98× |
| Brandenburg | 65,384 | 0.87× |
| Thüringen | 55,476 | 0.9× |
| Hamburg | 53,870 | 0.98× |
| Sachsen-Anhalt | 46,824 | 0.74× |
| Mecklenburg-Vorpommern | 34,822 | 0.75× |
| Saarland | 27,678 | 0.93× |
| Bremen | 15,026 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Open Championship | 9.95× | Sports |
| Titleist | 13.12× | Sports |
| Golf ball | 5.98× | Sports |
| Bild | 1.99× | News |
| Ice climbing | 14.28× | Sports |
| Australian Open | 7.94× | Sports |
| Germany | 1.57× | Travel & Leisure |
| Standup paddleboarding | 6.05× | Sports |
| Obi (store) | 2.05× | Shopping |
| TaylorMade-Adidas | 12.18× | Sports |
| LPGA | 13.72× | Sports |
| Winter sport | 2.77× | Sports |
| U.S. Open (golf) | 10.36× | Sports |
| Gala | 1.97× | News |
| FRITZ!Box | 2.49× | Technology & Electronics |
| Jogging | 3.48× | Sports |
| Leisure | 1.73× | Travel & Leisure |
| Deutsche Bahn | 1.9× | Cars & Mobility |
| Smartphones | 1.7× | Technology & Electronics |
| Rock-climbing equipment | 13.55× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.48 |
| Patriotism | CONSERVATISM | 1.46 |
| Family Orientation | CONSERVATISM | 1.46 |
| Sports Activity | POWER | 1.44 |
| DIY Mentality | THRILL | 1.38 |
| Sustainability | BALANCE | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.1% |
| Japan | 7.2% |
| Germany | 6.9% |
See Garmin audiences in other countries
More Smart devices audiences in Germany
- Apple Watch (5,384,748)
- Whoop (1,418,517)
- Fitbit (1,093,051)
- Garmin Forerunner (473,067)
- Withings (392,252)
Frequently asked questions
How many fans does Garmin have in Germany?
Garmin has an estimated audience of 2,428,074 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Garmin fans?
37.1% of Garmin fans are female, 62.9% are male, with an average age of 37.8 years.
Which brands do Garmin fans like most?
Garmin fans show strongest brand affinity for The Open Championship (9.95×), Titleist (13.12×), and Golf ball (5.98×) over the country average.
Where do Garmin fans live in Germany?
Garmin fans in Germany are most concentrated in Bayern (reach 590,536), Nordrhein-Westfalen (reach 558,237), and Baden-Württemberg (reach 420,268). These three regions account for the largest share of the active audience.
What other brands do Garmin fans also like?
Beyond Garmin itself, the audience over-indexes on Titleist (13.12×), Golf ball (5.98×), Bild (1.99×), and Ice climbing (14.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Garmin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.