McFit Audience in Germany
McFit has an estimated audience of 2,399,061 people in Germany. 47.7% are female, 52.3% are male, average age 33.2. Top regions: Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities: Sports, Push-up, Female bodybuilding, Zumba Dance, Aerobics.
The average McFit fan in Germany is 33.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities include Sports, Push-up, Female bodybuilding, with strongest over-indexing on Sports (1.91× the country average). Demographically, the McFit audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Sports Activity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Brand · Subtype: Fitness
Demographics of McFit fans
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 33.2 |
| Estimated audience size | 2,399,061 |
Audience persona
The typical McFit fan in Germany is balanced, around 33.2 years old, with strong Sports Activity tendencies and a notable affinity for Sports.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 611,736 | 1.17× |
| Bayern | 412,187 | 1.07× |
| Berlin | 316,563 | 2.95× |
| Baden-Württemberg | 246,025 | 0.75× |
| Hessen | 173,704 | 0.95× |
| Niedersachsen | 166,832 | 0.72× |
| Sachsen | 93,910 | 0.8× |
| Hamburg | 86,516 | 1.6× |
| Rheinland-Pfalz | 81,236 | 0.68× |
| Schleswig-Holstein | 62,790 | 0.73× |
| Brandenburg | 55,674 | 0.75× |
| Sachsen-Anhalt | 40,182 | 0.65× |
| Bremen | 40,066 | 1.95× |
| Thüringen | 22,713 | 0.37× |
| Mecklenburg-Vorpommern | 19,341 | 0.42× |
| Saarland | 13,459 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports | 1.91× | Sports |
| Push-up | 5.12× | Sports |
| Female bodybuilding | 4.12× | Sports |
| Zumba Dance | 7.6× | Sports |
| Aerobics | 3.47× | Sports |
| Clever Fit | 4.3× | Sports |
| FitX | 4.16× | Sports |
| ESN | 2.28× | Health |
| Holmes Place | 8.27× | Sports |
| Cars (film) | 2.16× | Movies & TV |
| Men's Fitness | 2.06× | Sports |
| Protein bar | 3.77× | Food & Beverages |
| Healthy habits | 1.82× | Health |
| Fitness and figure competition | 2.46× | Sports |
| More Nutrition | 1.62× | Health |
| Strength training | 1.83× | Sports |
| Bodybuilding & Fitness | 2.35× | Sports |
| OUTDOOR ADVENTURE | 3.11× | Games |
| Health club | 2.94× | Sports |
| Health & wellness | 1.61× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.42 |
| Career Orientation | POWER | 1.27 |
| Early Adopter Mentality | POWER | 1.15 |
| Luxury Orientation | PREMIUM | 1.15 |
| Indulgence | JOY | 1.13 |
| Pet Ownership | JOY | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 58.7% |
| Italy | 18.3% |
| Austria | 6.6% |
See McFit audiences in other countries
More Fitness audiences in Germany
- Gymshark (2,755,895)
- Fitness First (2,602,504)
- MyFitnessPal (1,551,485)
- Ronnie Coleman (758,865)
- John Reed (727,305)
Frequently asked questions
How many fans does McFit have in Germany?
McFit has an estimated audience of 2,399,061 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of McFit fans?
47.7% of McFit fans are female, 52.3% are male, with an average age of 33.2 years.
Which brands do McFit fans like most?
McFit fans show strongest brand affinity for Sports (1.91×), Push-up (5.12×), and Female bodybuilding (4.12×) over the country average.
Where do McFit fans live in Germany?
McFit fans in Germany are most concentrated in Nordrhein-Westfalen (reach 611,736), Bayern (reach 412,187), and Berlin (reach 316,563). These three regions account for the largest share of the active audience.
What other brands do McFit fans also like?
Beyond McFit itself, the audience over-indexes on Push-up (5.12×), Female bodybuilding (4.12×), Zumba Dance (7.6×), and Aerobics (3.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for McFit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.