Clever Fit Audience in Germany
Clever Fit has an estimated audience of 2,751,677 people in Germany. 54.7% are female, 45.3% are male, average age 36.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Gil Ofarim, Progressive rock, Škoda Kodiaq, Stradivarius, Emil Bulls.
The average Clever Fit fan in Germany is 36.5 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Gil Ofarim, Progressive rock, Škoda Kodiaq, with strongest over-indexing on Gil Ofarim (2.08× the country average). Demographically, the Clever Fit audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Price Sensitivity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Brand
Demographics of Clever Fit fans
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 36.5 |
| Estimated audience size | 2,751,677 |
Audience persona
The typical Clever Fit fan in Germany is balanced, around 36.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 853,772 | 1.93× |
| Nordrhein-Westfalen | 477,138 | 0.79× |
| Baden-Württemberg | 441,413 | 1.18× |
| Niedersachsen | 287,612 | 1.08× |
| Hessen | 228,350 | 1.09× |
| Rheinland-Pfalz | 136,210 | 0.99× |
| Schleswig-Holstein | 118,428 | 1.2× |
| Berlin | 110,688 | 0.9× |
| Sachsen | 105,798 | 0.78× |
| Brandenburg | 99,929 | 1.17× |
| Hamburg | 79,005 | 1.27× |
| Mecklenburg-Vorpommern | 58,152 | 1.11× |
| Sachsen-Anhalt | 45,851 | 0.64× |
| Thüringen | 38,316 | 0.55× |
| Bremen | 23,946 | 1.02× |
| Saarland | 10,501 | 0.31× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.08× | Music & Radio |
| Progressive rock | 1.82× | Music & Radio |
| Škoda Kodiaq | 2.35× | Cars & Mobility |
| Stradivarius | 1.73× | Shopping |
| Emil Bulls | 11.63× | Music & Radio |
| Home Delivery | 2.16× | Food & Beverages |
| Matala, Crete | 5.7× | Travel & Leisure |
| Hatten | 3.09× | Travel & Leisure |
| Google Home | 3.24× | Technology & Electronics |
| Eckernförde | 3.1× | Travel & Leisure |
| Tracey Emin | 4.38× | Arts & Culture |
| Information sensitivity | 2.22× | Technology & Electronics |
| San Gil | 1.74× | Travel & Leisure |
| La Crosse, Wisconsin | 2.33× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 1.96× | Music & Radio |
| Keeper (password manager) | 1.73× | Technology & Electronics |
| Malayalam | 2.69× | Politics & Society |
| Building insulation | 1.68× | Home & Garden |
| Giotto | 2.17× | Food & Beverages |
| Volvo V60 | 1.7× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.31 |
| Sports Activity | POWER | 1.3 |
| Career Orientation | POWER | 1.28 |
| Indulgence | JOY | 1.19 |
| Community Orientation | OPEN | 1.18 |
| Patriotism | CONSERVATISM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 72.0% |
| Austria | 16.1% |
| Switzerland | 8.7% |
See Clever Fit audiences in other countries
More Sports audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Clever Fit have in Germany?
Clever Fit has an estimated audience of 2,751,677 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Clever Fit fans?
54.7% of Clever Fit fans are female, 45.3% are male, with an average age of 36.5 years.
Which brands do Clever Fit fans like most?
Clever Fit fans show strongest brand affinity for Gil Ofarim (2.08×), Progressive rock (1.82×), and Škoda Kodiaq (2.35×) over the country average.
Where do Clever Fit fans live in Germany?
Clever Fit fans in Germany are most concentrated in Bayern (reach 853,772), Nordrhein-Westfalen (reach 477,138), and Baden-Württemberg (reach 441,413). These three regions account for the largest share of the active audience.
What other brands do Clever Fit fans also like?
Beyond Clever Fit itself, the audience over-indexes on Progressive rock (1.82×), Škoda Kodiaq (2.35×), Stradivarius (1.73×), and Emil Bulls (11.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Clever Fit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.