Rascasse Audience Intelligence

Clever Fit Target Market in Germany

A data profile of the people who buy, follow and care about Clever Fit in Germany — modelled from more than twelve digital signal sources. Clever Fit has an estimated audience of 2,813,833 people in Germany.

#283among Brand in Germany#190in Sports

The average Clever Fit fan in Germany is 37.1 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Fitness First, Sports bra, Female bodybuilding, with strongest over-indexing on Fitness First (23.83× the country average).

Demographically, the Clever Fit audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Community Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Clever Fit fan in Germany is more female, around 37.1 years old, with strong Community Orientation tendencies and a notable affinity for Fitness First.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Clever Fit profile in Germany.

Audience size
2.8M
in Germany
Gender
56.2%♀
43.8% male
Age
37.1
average years
Country rank
#2302
Brand in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Clever Fit

56.2% are female, 43.8% are male, average age 37.1.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for Clever Fit audience in Germany
MetricValue
Female56.2%
Male43.8%
Average age37.1
Estimated audience size2,813,833
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Clever Fit audience in Germany
Age bracketShare%
16-1924%
20-2920%
30-3920%
40-4920%
50+15%
Fig. 04

Worldwide distribution

71.9%

of the worldwide Clever Fit audience comes from Germany.

Worldwide audience distribution share by country for Clever Fit
CountryShare
Germany71.9%
Austria16.9%
Switzerland8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Clever Fit audience in Germany is strongest.

Fig. 05

Top regions by affinity

Clever Fit customers by region in Germany
#RegionReachAffinity×
01Bayern~1M2.07×
02Schleswig-Holstein~100K1.32×
03Brandenburg~100K1.19×
04Hamburg~80K1.19×
05Baden-Württemberg~500K1.18×
06Mecklenburg-Vorpommern~60K1.18×
07Hessen~200K1.05×
08Bremen~30K1.03×
09Niedersachsen~300K0.98×
10Rheinland-Pfalz~100K0.91×
11Berlin~100K0.81×
12Sachsen~100K0.80×
13Nordrhein-Westfalen~500K0.76×
14Sachsen-Anhalt~50K0.63×
15Thüringen~50K0.62×
16Saarland~10K0.39×
Fig. 06

Affinity by region

Affinity by region — Clever Fit, Germany
0.39×1.00×2.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Clever Fit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Clever Fit audience
#·InterestCategoryAffinity×
01Fitness FirstSports23.83×
02Fitness appSports14.46×
03Sports braFashion & Accessoires11.27×
04Crunch FitnessSports11.25×
05Female bodybuildingSports6.67×
06Squash (sport)Sports6.22×
07Robin WilliamsMovies & TV6.15×
08myDealZShopping4.64×
09Agnetha FältskogMusic & Radio4.48×
10Fitness and figure competitionSports4.37×
11McFitSports4.30×
12AerobicsSports3.00×
13Protein barFood & Beverages2.91×
14High-intensity interval trainingSports2.76×
15PaybackShopping2.10×
16BiologyHealth1.84×
17French BulldogPets & Animals1.67×
18HappinessHealth1.59×
19NatureHome & Garden1.58×
20VacationsTravel & Leisure1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Clever Fit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Clever Fit audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.29×
Career OrientationPOWER1.29×
MindfulnessBALANCE1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Clever Fit audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.87×
IndividualismJOY0.91×
Luxury OrientationPREMIUM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Clever Fit's target market in Germany?

Clever Fit's target market in Germany covers an estimated 2,813,833 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Clever Fit customers?

56.2% of the Clever Fit audience are female, 43.8% are male, with an average age of 37.1 years.

03

Which brands do Clever Fit fans like most?

Clever Fit fans show strongest brand affinity for Fitness First (23.83×), Sports bra (11.27×), and Female bodybuilding (6.67×) over the country average.

04

Where do Clever Fit fans live in Germany?

Clever Fit fans in Germany are most concentrated in Bayern (reach ~1M), Nordrhein-Westfalen (reach ~500K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Clever Fit fans also like?

Beyond Clever Fit itself, the audience over-indexes on Sports bra (11.27×), Female bodybuilding (6.67×), Fitness and figure competition (4.37×), and Crunch Fitness (11.25×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Clever Fit audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Clever Fit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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