Fitness app Audience in Germany
Fitness app has an estimated audience of 322,714 people in Germany. 60.4% are female, 39.6% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: L.A.B., Clever Fit, Sertaneja, Paraná, Fat Freddy's Drop, Asana.
The average Fitness app fan in Germany is 38.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include L.A.B., Clever Fit, Sertaneja, Paraná, with strongest over-indexing on L.A.B. (72.59× the country average). Demographically, the Fitness app audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Price Sensitivity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Fitness app fans
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 38.9 |
| Estimated audience size | 322,714 |
Audience persona
The typical Fitness app fan in Germany is more female, around 38.9 years old, with strong Price Sensitivity tendencies and a notable affinity for L.A.B..
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 70,675 | 1× |
| Bayern | 59,424 | 1.15× |
| Baden-Württemberg | 45,882 | 1.04× |
| Niedersachsen | 31,327 | 1× |
| Hessen | 23,811 | 0.97× |
| Berlin | 16,615 | 1.15× |
| Sachsen | 16,418 | 1.04× |
| Rheinland-Pfalz | 15,988 | 0.99× |
| Schleswig-Holstein | 11,606 | 1× |
| Brandenburg | 9,908 | 0.99× |
| Thüringen | 8,742 | 1.06× |
| Hamburg | 8,678 | 1.19× |
| Sachsen-Anhalt | 7,178 | 0.86× |
| Mecklenburg-Vorpommern | 5,804 | 0.94× |
| Saarland | 3,239 | 0.82× |
| Bremen | 2,219 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| L.A.B. | 72.59× | Music & Radio |
| Clever Fit | 14.46× | Sports |
| Sertaneja, Paraná | 64.1× | Travel & Leisure |
| Fat Freddy's Drop | 80.81× | Music & Radio |
| Asana | 13.11× | Technology & Electronics |
| Dexter Jackson (bodybuilder) | 52.43× | Sports |
| Basic Fit | 14.47× | Sports |
| Healthy habits | 2.56× | Health |
| Yoga as exercise or alternative medicine | 16.13× | Health |
| Burpee (exercise) | 20.92× | Sports |
| Personal trainer | 3.28× | Sports |
| Mobile app | 1.66× | Technology & Electronics |
| Circulatory system | 5.37× | Health |
| Apple | 1.68× | Technology & Electronics |
| Self care | 2.45× | Health |
| Meditation | 2.2× | Health |
| Beach handball | 16.61× | Sports |
| Happiness | 1.95× | Health |
| Ageing | 4.1× | Beauty & Wellness |
| Training | 1.69× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.58 |
| Sports Activity | POWER | 1.52 |
| Early Adopter Mentality | POWER | 1.39 |
| Healthy Lifestyle | BALANCE | 1.28 |
| Indulgence | JOY | 1.19 |
| Family Orientation | CONSERVATISM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.2% |
| India | 12.9% |
| United Kingdom | 7.9% |
See Fitness app audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Fitness app have in Germany?
Fitness app has an estimated audience of 322,714 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fitness app fans?
60.4% of Fitness app fans are female, 39.6% are male, with an average age of 38.9 years.
Which brands do Fitness app fans like most?
Fitness app fans show strongest brand affinity for L.A.B. (72.59×), Clever Fit (14.46×), and Sertaneja, Paraná (64.1×) over the country average.
Where do Fitness app fans live in Germany?
Fitness app fans in Germany are most concentrated in Nordrhein-Westfalen (reach 70,675), Bayern (reach 59,424), and Baden-Württemberg (reach 45,882). These three regions account for the largest share of the active audience.
What other brands do Fitness app fans also like?
Beyond Fitness app itself, the audience over-indexes on Clever Fit (14.46×), Sertaneja, Paraná (64.1×), Fat Freddy's Drop (80.81×), and Asana (13.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fitness app. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.