Rascasse Audience Intelligence

Fitness app Audience in United States

A data profile of the people who buy, follow and care about Fitness app in United States — modelled from more than twelve digital signal sources. Fitness app has an estimated audience of 3,497,003 people in United States.

#4663among Topic in United States#795in Sports

The average Fitness app fan in United States is 39.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Mobile app, Sertaneja, Paraná, Macy's, with strongest over-indexing on Mobile app (1.52× the country average).

Demographically, the Fitness app audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Sports Activity, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fitness app fan in United States is more female, around 39.9 years old, with strong Sports Activity tendencies and a notable affinity for Mobile app.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fitness app profile in United States.

Audience size
3.5M
in United States
Gender
68.4%♀
31.6% male
Age
39.9
average years
Country rank
#9027
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fitness app fans

68.4% are female, 31.6% are male, average age 39.9.

Fig. 02

Gender split

68.4%
Female
31.6%
Male
Demographic split for Fitness app audience in United States
MetricValue
Female68.4%
Male31.6%
Average age39.9
Estimated audience size3,497,003
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Fitness app audience in United States
Age bracketShare%
16-1914%
20-2920%
30-3925%
40-4925%
50+16%
Fig. 04

Worldwide distribution

31.2%

of the worldwide Fitness app audience comes from United States.

Worldwide audience distribution share by country for Fitness app
CountryShare
United States31.2%
India12.9%
United Kingdom7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fitness app audience in United States is strongest.

Fig. 05

Top regions by affinity

Fitness app fans by region: top regions in United States
#RegionReachAffinity×
01New York~300K1.34×
02Mississippi~40K1.29×
03Montana~10K1.29×
04South Carolina~60K1.23×
05Delaware~10K1.17×
06Louisiana~50K1.16×
07Arkansas~30K1.14×
08Georgia~100K1.11×
09Maryland~70K1.11×
10North Carolina~100K1.09×
11Rhode Island~10K1.08×
12South Dakota~9K1.08×
13North Dakota~8K1.08×
14Nebraska~20K1.07×
15Vermont~7K1.07×
16Kentucky~50K1.05×
17Connecticut~40K1.05×
18New Jersey~90K1.04×
19Kansas~30K1.04×
20Florida~200K1.03×
21Virginia~90K1.01×
22Tennessee~70K1.01×
23Pennsylvania~100K0.99×
24Alabama~50K0.98×
25New Hampshire~10K0.98×
26Alaska~7K0.98×
27Idaho~20K0.96×
28Ohio~100K0.95×
29Missouri~50K0.95×
30West Virginia~20K0.95×
31Hawaii~10K0.95×
32Washington~70K0.94×
33Massachusetts~60K0.94×
34Maine~10K0.94×
35Utah~30K0.93×
36Oregon~40K0.92×
37Iowa~30K0.92×
38New Mexico~20K0.92×
39California~300K0.91×
40Indiana~60K0.91×
41Illinois~100K0.90×
42Oklahoma~30K0.90×
43Texas~300K0.89×
44Colorado~50K0.89×
45Wisconsin~50K0.88×
46Minnesota~40K0.88×
47Nevada~30K0.87×
48Michigan~80K0.86×
49Washington, District of Columbia~9K0.85×
50Arizona~60K0.84×
Fig. 06

Affinity by region

Affinity by region — Fitness app, United States
0.84×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fitness app audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fitness app audience
#·InterestCategoryAffinity×
01Sertaneja, ParanáTravel & Leisure27.52×
02Corpo SaudávelTopic15.02×
03Nike WomenFashion & Accessoires9.24×
04AsanaTechnology & Electronics4.79×
05Personal trainerSports2.31×
06Family (biology)Kids & Family2.15×
07PregnancyKids & Family1.96×
08AppleTechnology & Electronics1.85×
09Macy'sShopping1.79×
10Planet FitnessSports1.79×
11Weight loss (Fitness And wellness)Health1.72×
12MeditationHealth1.69×
13GodPolitics & Society1.65×
14Mobile deviceTechnology & Electronics1.64×
15Google DriveTechnology & Electronics1.61×
16HandbagsFashion & Accessoires1.59×
17StarbucksFood & Beverages1.53×
18DressesFashion & Accessoires1.53×
19Well-beingHealth1.53×
20Mobile appTechnology & Electronics1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fitness app audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fitness app audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.49×
IndividualismJOY1.41×
ExtroversionTHRILL1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fitness app audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.00×
Early Adopter MentalityPOWER1.01×
PatriotismCONSERVATISM1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fitness app have in United States?

Fitness app has an estimated audience of 3,497,003 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fitness app fans?

68.4% of Fitness app fans are female, 31.6% are male, with an average age of 39.9 years.

03

Which brands do Fitness app fans like most?

Fitness app fans show strongest brand affinity for Mobile app (1.52×), Sertaneja, Paraná (27.52×), and Macy's (1.79×) over the country average.

04

Where do Fitness app fans live in United States?

Fitness app fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Fitness app fans also like?

Beyond Fitness app itself, the audience over-indexes on Sertaneja, Paraná (27.52×), Macy's (1.79×), Planet Fitness (1.79×), and Family (biology) (2.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Fitness app audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fitness app. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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