Fitness app Audience in United States

Fitness app logo

Fitness app has an estimated audience of 3,497,003 people in United States. 68.4% are female, 31.6% are male, average age 39.9. Top regions: California, New York, Texas. Top brand affinities: Mobile app, Sertaneja, Paraná, Macy's, Planet Fitness, Family (biology).

The average Fitness app fan in United States is 39.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Mobile app, Sertaneja, Paraná, Macy's, with strongest over-indexing on Mobile app (1.52× the country average). Demographically, the Fitness app audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Sports Activity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Fitness app fans

Demographic split for Fitness app audience in United States
MetricValue
Female68.4%
Male31.6%
Average age39.9
Estimated audience size3,497,003

Audience persona

The typical Fitness app fan in United States is more female, around 39.9 years old, with strong Sports Activity tendencies and a notable affinity for Mobile app.

Top regions in United States

Top regions ranked by reach for Fitness app in United States
RegionReachAffinity
California322,9790.84×
New York293,9491.5×
Texas280,4140.93×
Florida269,4151.14×
Georgia136,5211.27×
North Carolina126,7461.2×
Pennsylvania111,1300.94×
Ohio107,7561×
Illinois107,0990.92×
New Jersey87,1520.98×
Virginia80,6320.95×
Michigan79,3850.87×
Tennessee77,9721.11×
South Carolina77,1501.47×
Maryland65,8471.1×
Indiana59,8520.94×
Massachusetts59,1790.86×
Louisiana56,7171.26×
Arizona52,9680.74×
Missouri52,1060.92×
Washington51,6560.74×
Alabama51,3981.05×
Kentucky49,0591.12×
Mississippi45,9011.59×
Wisconsin41,4280.79×
Colorado39,8280.72×
Connecticut36,9251.05×
Minnesota35,0110.7×
Oklahoma33,2810.86×
Arkansas31,7831.1×
Nevada28,9790.86×
Oregon27,6180.69×
Kansas24,1920.88×
Iowa23,6990.82×
Utah23,5160.75×
West Virginia16,0210.98×
Nebraska15,8490.9×
New Mexico15,5430.89×
Idaho15,3090.87×
Delaware13,5991.41×
Hawaii13,5190.9×
Rhode Island12,8581.16×
New Hampshire11,5940.84×
Montana10,7861.11×
Maine10,0810.8×
South Dakota9,3311.15×
North Dakota8,9681.25×
Vermont7,3041.19×
Washington, District of Columbia7,2390.69×
Alaska6,8120.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fitness app audience
BrandAffinityCategory
Mobile app1.52×Technology & Electronics
Sertaneja, Paraná27.52×Travel & Leisure
Macy's1.79×Shopping
Planet Fitness1.79×Sports
Family (biology)2.15×Kids & Family
God1.65×Politics & Society
Nike Women9.24×Fashion & Accessoires
Weight loss (Fitness And wellness)1.72×Health
Pregnancy1.96×Kids & Family
Personal trainer2.31×Sports
Starbucks1.53×Food & Beverages
Google Drive1.61×Technology & Electronics
Dresses1.53×Fashion & Accessoires
Apple1.85×Technology & Electronics
Corpo Saudável15.02×
Mobile device1.64×Technology & Electronics
Meditation1.69×Health
Well-being1.53×Health
Handbags1.59×Fashion & Accessoires
Physician1.55×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fitness app audience
TraitClusterScore
Sports ActivityPOWER1.5
MindfulnessBALANCE1.31
Healthy LifestyleBALANCE1.3
ExtroversionTHRILL1.26
IndulgenceJOY1.24
Early Adopter MentalityPOWER1.21

Worldwide distribution

Worldwide audience distribution share by country for Fitness app
CountryShare
United States31.2%
India12.9%
United Kingdom7.9%

See Fitness app audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Fitness app have in United States?

Fitness app has an estimated audience of 3,497,003 people in United States, concentrated in California and New York.

What is the gender split and age of Fitness app fans?

68.4% of Fitness app fans are female, 31.6% are male, with an average age of 39.9 years.

Which brands do Fitness app fans like most?

Fitness app fans show strongest brand affinity for Mobile app (1.52×), Sertaneja, Paraná (27.52×), and Macy's (1.79×) over the country average.

Where do Fitness app fans live in United States?

Fitness app fans in United States are most concentrated in California (reach 322,979), New York (reach 293,949), and Texas (reach 280,414). These three regions account for the largest share of the active audience.

What other brands do Fitness app fans also like?

Beyond Fitness app itself, the audience over-indexes on Sertaneja, Paraná (27.52×), Macy's (1.79×), Planet Fitness (1.79×), and Family (biology) (2.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fitness app. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.