Nike Women Audience in United States

Nike Women logo

Nike Women has an estimated audience of 1,846,907 people in United States. 64.6% are female, 35.4% are male, average age 33.3. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Mothercare, Historic site, Bank account, Staycation.

The average Nike Women fan in United States is 33.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Mothercare, Historic site, with strongest over-indexing on Elsword (32.5× the country average). Demographically, the Nike Women audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

Demographics of Nike Women fans

Demographic split for Nike Women audience in United States
MetricValue
Female64.6%
Male35.4%
Average age33.3
Estimated audience size1,846,907

Audience persona

The typical Nike Women fan in United States is more female, around 33.3 years old, with strong Sustainability tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Nike Women in United States
RegionReachAffinity
California321,7641.58×
Texas211,7331.33×
Florida142,9591.14×
New York140,5601.36×
Illinois74,2131.21×
Georgia74,1211.3×
Pennsylvania58,8270.95×
North Carolina58,0831.05×
Ohio57,7901.02×
New Jersey55,4491.18×
Michigan49,1081.02×
Arizona44,0421.17×
Tennessee43,5801.18×
Massachusetts41,4431.14×
Virginia39,5010.88×
Washington37,3771.01×
Maryland35,9841.13×
Indiana35,6151.06×
Alabama31,3451.21×
Louisiana31,0841.31×
South Carolina29,2051.05×
Missouri29,1120.98×
Colorado27,4790.94×
Kentucky27,0551.17×
Minnesota23,7680.9×
Oregon23,5861.11×
Oklahoma23,4131.14×
Wisconsin22,0740.79×
Connecticut20,7211.12×
Nevada18,9211.06×
Mississippi17,9651.18×
Arkansas16,6791.1×
Utah15,4730.94×
Kansas13,2050.91×
Iowa13,1810.87×
New Mexico9,7051.05×
West Virginia8,3510.97×
Nebraska7,8160.84×
Idaho7,1560.77×
Hawaii6,8360.86×
Rhode Island5,4750.93×
Maine5,2060.79×
New Hampshire5,1190.7×
Washington, District of Columbia4,6400.84×
Delaware3,8080.75×
Montana3,3130.65×
South Dakota3,2700.77×
North Dakota2,8490.75×
Alaska2,6670.67×
Vermont1,8820.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nike Women audience
BrandAffinityCategory
Elsword32.5×Games
Mothercare4.26×Kids & Family
Historic site4.96×Arts & Culture
Bank account2.5×Business & Career
Staycation2.8×Home & Garden
JDSU2.55×Business & Career
Cachorro4.38×Pets & Animals
Regional styles of Mexican music2.06×Music & Radio
Jesse Plemons2.44×Movies & TV
Hickok4511.51×Internet & Social Media
JC Whitney10.79×Shopping
Hypothec7.95×Business & Career
Goop3.35×Internet & Social Media
Warren Zevon5.5×Music & Radio
Fairy godmother4.13×Literature
Sub Zero (Official)5.13×Literature
Mathcore4.15×Music & Radio
Cam Ward1.98×Sports
Kendra Scott1.5×Fashion & Accessoires
Jaws2.67×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nike Women audience
TraitClusterScore
SustainabilityBALANCE2.17
Design AffinityPREMIUM1.75
Luxury OrientationPREMIUM1.71
IndulgenceJOY1.63
Healthy LifestyleBALANCE1.39
Sports ActivityPOWER1.38

Worldwide distribution

Worldwide audience distribution share by country for Nike Women
CountryShare
United States70.8%
United Kingdom8.6%
India6.4%

See Nike Women audiences in other countries

More Sportswear audiences in United States

Frequently asked questions

How many fans does Nike Women have in United States?

Nike Women has an estimated audience of 1,846,907 people in United States, concentrated in California and Texas.

What is the gender split and age of Nike Women fans?

64.6% of Nike Women fans are female, 35.4% are male, with an average age of 33.3 years.

Which brands do Nike Women fans like most?

Nike Women fans show strongest brand affinity for Elsword (32.5×), Mothercare (4.26×), and Historic site (4.96×) over the country average.

Where do Nike Women fans live in United States?

Nike Women fans in United States are most concentrated in California (reach 321,764), Texas (reach 211,733), and Florida (reach 142,959). These three regions account for the largest share of the active audience.

What other brands do Nike Women fans also like?

Beyond Nike Women itself, the audience over-indexes on Mothercare (4.26×), Historic site (4.96×), Bank account (2.5×), and Staycation (2.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nike Women. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.