Nike Women Audience in United States

Nike Women has an estimated audience of 1,846,907 people in United States. 64.6% are female, 35.4% are male, average age 33.3. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Nike+, Indeed.com, Nike, Brazilian Waxing.

The average Nike Women fan in United States is 33.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Nike+, Indeed.com, with strongest over-indexing on Kia Sportage (32.5× the country average). Demographically, the Nike Women audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

Demographics of Nike Women fans

Demographic split for Nike Women audience in United States
MetricValue
Female64.6%
Male35.4%
Average age33.3
Estimated audience size1,846,907

Audience persona

The typical Nike Women fan in United States is more female, around 33.3 years old, with strong Sustainability tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Nike Women in United States
RegionReachAffinity
California321,7641.58×
Texas211,7331.33×
Florida142,9591.14×
New York140,5601.36×
Illinois74,2131.21×
Georgia74,1211.3×
Pennsylvania58,8270.95×
North Carolina58,0831.05×
Ohio57,7901.02×
New Jersey55,4491.18×
Michigan49,1081.02×
Arizona44,0421.17×
Tennessee43,5801.18×
Massachusetts41,4431.14×
Virginia39,5010.88×
Washington37,3771.01×
Maryland35,9841.13×
Indiana35,6151.06×
Alabama31,3451.21×
Louisiana31,0841.31×
South Carolina29,2051.05×
Missouri29,1120.98×
Colorado27,4790.94×
Kentucky27,0551.17×
Minnesota23,7680.9×
Oregon23,5861.11×
Oklahoma23,4131.14×
Wisconsin22,0740.79×
Connecticut20,7211.12×
Nevada18,9211.06×
Mississippi17,9651.18×
Arkansas16,6791.1×
Utah15,4730.94×
Kansas13,2050.91×
Iowa13,1810.87×
New Mexico9,7051.05×
West Virginia8,3510.97×
Nebraska7,8160.84×
Idaho7,1560.77×
Hawaii6,8360.86×
Rhode Island5,4750.93×
Maine5,2060.79×
New Hampshire5,1190.7×
Washington, District of Columbia4,6400.84×
Delaware3,8080.75×
Montana3,3130.65×
South Dakota3,2700.77×
North Dakota2,8490.75×
Alaska2,6670.67×
Vermont1,8820.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nike Women audience
BrandAffinityCategory
Kia Sportage32.5×Cars & Mobility
Nike+14.05×Sports
Indeed.com4.81×Business & Career
Nike5.5×Fashion & Accessoires
Brazilian Waxing22.92×Beauty & Wellness
ASICS7.95×Fashion & Accessoires
Honda HR-V21.67×Cars & Mobility
ULTA Beauty4.29×Beauty & Wellness
Google Maps3.02×Internet & Social Media
Houston Astros6.18×Sports
Pre-school playgroup23.84×Kids & Family
Protein Shake16.61×Food & Beverages
Sneaker collecting4.42×Fashion & Accessoires
H&M4.17×Shopping
CVS Pharmacy3.22×Shopping
Target Corporation2.33×Shopping
Air Jordan6.4×Fashion & Accessoires
Google News3.75×News
Foot Locker4.67×Shopping
Bonnaroo Music Festival10.79×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nike Women audience
TraitClusterScore
SustainabilityBALANCE2.17
Design AffinityPREMIUM1.75
Luxury OrientationPREMIUM1.71
IndulgenceJOY1.63
Healthy LifestyleBALANCE1.39
Sports ActivityPOWER1.38

Worldwide distribution

Worldwide audience distribution share by country for Nike Women
CountryShare
United States70.8%
United Kingdom8.6%
India6.4%

See Nike Women audiences in other countries

More Sportswear audiences in United States

Frequently asked questions

How many fans does Nike Women have in United States?

Nike Women has an estimated audience of 1,846,907 people in United States, concentrated in California and Texas.

What is the gender split and age of Nike Women fans?

64.6% of Nike Women fans are female, 35.4% are male, with an average age of 33.3 years.

Which brands do Nike Women fans like most?

Nike Women fans show strongest brand affinity for Kia Sportage (32.5×), Nike+ (14.05×), and Indeed.com (4.81×) over the country average.

Where do Nike Women fans live in United States?

Nike Women fans in United States are most concentrated in California (reach 321,764), Texas (reach 211,733), and Florida (reach 142,959). These three regions account for the largest share of the active audience.

What other brands do Nike Women fans also like?

Beyond Nike Women itself, the audience over-indexes on Nike+ (14.05×), Indeed.com (4.81×), Nike (5.5×), and Brazilian Waxing (22.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nike Women. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.