Rascasse Audience Intelligence

Nike Women Target Market in United States

A data profile of the people who buy, follow and care about Nike Women in United States — modelled from more than twelve digital signal sources. Nike Women has an estimated audience of 1,848,260 people in United States.

#19among Sportswear in United States#1553among Brand in United States#671in Fashion & Accessoires

The average Nike Women fan in United States is 33.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include ASICS, CVS Pharmacy, Biohacking, with strongest over-indexing on ASICS (7.07× the country average).

Demographically, the Nike Women audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nike Women fan in United States is more female, around 33.3 years old, with strong Indulgence tendencies and a notable affinity for ASICS.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nike Women profile in United States.

Audience size
1.8M
in United States
Gender
64.6%♀
35.4% male
Age
33.3
average years
Country rank
#15154
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Nike Women

64.6% are female, 35.4% are male, average age 33.3.

Fig. 02

Gender split

64.6%
Female
35.4%
Male
Demographic split for Nike Women audience in United States
MetricValue
Female64.6%
Male35.4%
Average age33.3
Estimated audience size1,848,260
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Nike Women audience in United States
Age bracketShare%
16-1932%
20-2925%
30-3921%
40-4914%
50+8%
Fig. 04

Worldwide distribution

70.9%

of the worldwide Nike Women audience comes from United States.

Worldwide audience distribution share by country for Nike Women
CountryShare
United States70.9%
United Kingdom8.5%
India6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nike Women audience in United States is strongest.

Fig. 05

Top regions by affinity

Nike Women customers by region in United States
#RegionReachAffinity×
01California~300K1.54×
02Louisiana~30K1.31×
03Texas~200K1.29×
04Georgia~70K1.28×
05New York~100K1.25×
06Alabama~30K1.25×
07Mississippi~20K1.25×
08Illinois~70K1.16×
09Kentucky~30K1.16×
10Tennessee~40K1.15×
11Florida~100K1.14×
12New Jersey~50K1.14×
13Arizona~40K1.14×
14Oklahoma~20K1.14×
15Maryland~40K1.13×
16Oregon~20K1.09×
17Arkansas~20K1.09×
18New Mexico~10K1.08×
19Connecticut~20K1.07×
20Nevada~20K1.07×
21Massachusetts~40K1.05×
22South Carolina~30K1.05×
23West Virginia~9K1.05×
24Ohio~60K1.01×
25North Carolina~60K1.01×
26Indiana~30K1.01×
27Michigan~50K0.99×
28Missouri~30K0.98×
29Rhode Island~6K0.97×
30Washington~40K0.96×
31Kansas~10K0.95×
32Utah~20K0.94×
33Pennsylvania~60K0.93×
34Washington, District of Columbia~5K0.91×
35Colorado~30K0.90×
36Nebraska~8K0.90×
37Delaware~5K0.90×
38North Dakota~3K0.90×
39Iowa~10K0.89×
40Hawaii~7K0.89×
41South Dakota~4K0.89×
42Virginia~40K0.88×
43Alaska~3K0.88×
44Minnesota~20K0.86×
45Idaho~8K0.85×
46Maine~6K0.85×
47Vermont~3K0.85×
48Montana~4K0.83×
49New Hampshire~6K0.82×
50Wisconsin~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Nike Women, United States
0.81×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nike Women audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nike Women audience
#·InterestCategoryAffinity×
01BiohackingTechnology & Electronics13.08×
02Fitness appSports9.24×
03ASICSFashion & Accessoires7.07×
04SkechersFashion & Accessoires6.25×
05Air JordanFashion & Accessoires5.92×
06Bergdorf GoodmanFashion & Accessoires5.90×
07Sneaker collectingFashion & Accessoires4.53×
08ULTA BeautyBeauty & Wellness3.88×
09QVCMovies & TV3.83×
10CVS PharmacyShopping3.63×
11Discount storesShopping3.61×
12H&MShopping3.33×
13Trader Joe'sShopping2.78×
14WalgreensShopping2.68×
15Shopping mallsShopping2.63×
16Target CorporationShopping2.50×
17Personal careHealth2.37×
18NordstromShopping2.25×
19HobbyHome & Garden1.89×
20PinterestInternet & Social Media1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nike Women audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nike Women audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.37×
Price SensitivityPREMIUM2.30×
Luxury OrientationPREMIUM1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nike Women audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.76×
TraditionCONSERVATISM0.81×
IndividualismJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Nike Women's target market in United States?

Nike Women's target market in United States covers an estimated 1,848,260 people, concentrated in California and Texas.

02

What is the gender split and age of Nike Women customers?

64.6% of the Nike Women audience are female, 35.4% are male, with an average age of 33.3 years.

03

Which brands do Nike Women fans like most?

Nike Women fans show strongest brand affinity for ASICS (7.07×), CVS Pharmacy (3.63×), and Biohacking (13.08×) over the country average.

04

Where do Nike Women fans live in United States?

Nike Women fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Nike Women fans also like?

Beyond Nike Women itself, the audience over-indexes on CVS Pharmacy (3.63×), Biohacking (13.08×), ULTA Beauty (3.88×), and Discount stores (3.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sportswear audiences in United States

See Nike Women audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nike Women. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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