Top 50 Sportswears in United States
This curated ranking covers the 50 largest sportswears in United States, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 61 sportswears tracked in United States, the 50 ranked here account for the largest measured audience reach. Nike, Adidas and New Balance lead the list with a combined estimated audience of 96,296,055 people. Across all 50 entries the average audience size is 5,382,649, and the largest, Nike, reaches around 38,286,928 people in United States. Audience size is the estimated number of unique people in United States who actively engage with each sportswear, derived from search demand signals. Rankings reflect search-behavior signals collected across United States and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Nike |
38,286,928 | 23.6% | Sportswear | Fashion & Accessoires |
| 2 |  Adidas |
30,069,508 | 15.2% | Sportswear | Fashion & Accessoires |
| 3 |  New Balance |
27,939,619 | 21.9% | Sportswear | Fashion & Accessoires |
| 4 |  Fabletics |
20,650,245 | 75.8% | Sportswear | Fashion & Accessoires |
| 5 |  Foot Locker |
17,867,632 | 34.6% | Sportswear | Shopping |
| 6 |  Patagonia |
13,988,063 | 31.2% | Sportswear | Fashion & Accessoires |
| 7 |  Under Armour |
13,761,098 | 25.8% | Sportswear | Fashion & Accessoires |
| 8 |  Converse |
13,502,592 | 20.0% | Sportswear | Fashion & Accessoires |
| 9 |  Fanatics |
12,731,782 | 60.7% | Sportswear | Fashion & Accessoires |
| 10 |  ASICS |
12,447,927 | 19.0% | Sportswear | Fashion & Accessoires |
| 11 |  Reebok |
12,125,672 | 23.1% | Sportswear | Fashion & Accessoires |
| 12 |  Air Jordan |
10,148,071 | 31.7% | Sportswear | Fashion & Accessoires |
| 13 |  Puma |
7,751,547 | 11.6% | Sportswear | Fashion & Accessoires |
| 14 |  Columbia Sportswear |
7,040,656 | 67.8% | Sportswear | Fashion & Accessoires |
| 15 |  Brooks Sports |
4,402,378 | 61.8% | Sportswear | Fashion & Accessoires |
| 16 |  Fila (company) |
4,074,905 | 17.8% | Sportswear | Fashion & Accessoires |
| 17 |  DC Shoes |
2,861,447 | 24.5% | Sportswear | Fashion & Accessoires |
| 18 |  Onitsuka Tiger |
1,911,552 | 9.2% | Sportswear | Fashion & Accessoires |
| 19 |  Nike Women |
1,871,557 | 71.8% | Sportswear | Fashion & Accessoires |
| 20 |  Rip Curl |
1,729,113 | 21.2% | Sportswear | Fashion & Accessoires |
| 21 |  Brooks Running |
1,708,937 | 61.8% | Sportswear | Fashion & Accessoires |
| 22 |  O'Neill (brand) |
1,532,330 | 30.3% | Sportswear | Fashion & Accessoires |
| 23 |  Reef (company) |
1,321,791 | 27.8% | Sportswear | Fashion & Accessoires |
| 24 |  Burton |
1,221,948 | 24.3% | Sportswear | Fashion & Accessoires |
| 25 |  Reebok Classic |
1,186,335 | 40.1% | Sportswear | Fashion & Accessoires |
| 26 |  Mitchell & Ness |
1,126,577 | 65.2% | Sportswear | Fashion & Accessoires |
| 27 |  Kappa (company) |
823,904 | 10.7% | Sportswear | Fashion & Accessoires |
| 28 |  Nike Running |
683,558 | 23.9% | Sportswear | Fashion & Accessoires |
| 29 |  Title Nine |
670,803 | 95.9% | Sportswear | Fashion & Accessoires |
| 30 |  Hurley |
640,938 | 29.0% | Sportswear | Fashion & Accessoires |
| 31 |  Mizuno |
569,973 | 7.5% | Sportswear | Fashion & Accessoires |
| 32 |  Sergio Tacchini |
349,160 | 19.7% | Sportswear | Fashion & Accessoires |
| 33 |  Superga (brand) |
342,659 | 7.8% | Sportswear | Fashion & Accessoires |
| 34 |  Sports Direct |
301,615 | 1.4% | Sportswear | Fashion & Accessoires |
| 35 |  Diadora |
294,198 | 7.9% | Sportswear | Fashion & Accessoires |
| 36 |  DaKine |
238,437 | 27.5% | Sportswear | Fashion & Accessoires |
| 37 |  Asics Onitsuka Tiger |
176,814 | 25.2% | Sportswear | Fashion & Accessoires |
| 38 |  Intersport |
144,675 | 0.5% | Sportswear | Shopping |
| 39 |  SportScheck |
121,952 | 1.9% | Sportswear | Shopping |
| 40 |  Oiselle |
106,288 | 67.9% | Sportswear | Fashion & Accessoires |
| 41 |  Joma |
103,132 | 3.4% | Sportswear | Fashion & Accessoires |
| 42 |  Lakai |
92,143 | 50.8% | Sportswear | Fashion & Accessoires |
| 43 |  Jack Purcell |
85,782 | 40.0% | Sportswear | Fashion & Accessoires |
| 44 |  Supra Footwear |
38,775 | 64.6% | Sportswear | Fashion & Accessoires |
| 45 |  Lululemon Athletica |
27,722 | 41.7% | Sportswear | Fashion & Accessoires |
| 46 |  Runner's World |
18,070 | 3.9% | Sportswear | Shopping |
| 47 |  Ryzon |
15,947 | 2.1% | Sportswear | Fashion & Accessoires |
| 48 |  Adicolor |
13,901 | 20.9% | Sportswear | Fashion & Accessoires |
| 49 |  Crivit |
6,390 | 1.2% | Sportswear | Fashion & Accessoires |
| 50 |  Arena (swimwear) |
5,412 | 0.1% | Sportswear | Fashion & Accessoires |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each sportswear by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest sportswear in United States?
Nike currently leads with an estimated audience of 38,286,928 people in United States.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United States. Lists below 5 entries are not published. See methodology for full details.