O'Neill (brand) Audience in United States

O'Neill (brand) logo

O'Neill (brand) has an estimated audience of 1,534,734 people in United States. 45.0% are female, 55.0% are male, average age 34.5. Top regions: California, Florida, New York. Top brand affinities: Billabong, Surfboard, Surfline, Rip Curl, Surf culture.

The average O'Neill (brand) fan in United States is 34.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Billabong, Surfboard, Surfline, with strongest over-indexing on Billabong (23.96× the country average). Demographically, the O'Neill (brand) audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Sustainability, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

Demographics of O'Neill (brand) fans

Demographic split for O'Neill (brand) audience in United States
MetricValue
Female45.0%
Male55.0%
Average age34.5
Estimated audience size1,534,734

Audience persona

The typical O'Neill (brand) fan in United States is balanced, around 34.5 years old, with strong Sustainability tendencies and a notable affinity for Billabong.

Top regions in United States

Top regions ranked by reach for O'Neill (brand) in United States
RegionReachAffinity
California313,9891.86×
Florida129,4171.25×
New York75,9740.89×
Texas59,5960.45×
Pennsylvania48,8550.95×
Massachusetts45,8631.52×
New Jersey45,8521.17×
North Carolina40,9920.89×
Virginia39,7331.06×
Hawaii33,0245.01×
Nebraska31,0714.04×
Ohio29,0110.61×
Washington28,9490.94×
Illinois26,0680.51×
Colorado24,9521.03×
Arizona23,7590.76×
Michigan23,6530.59×
Maryland22,9340.87×
Georgia20,8660.44×
Kentucky20,1181.05×
South Carolina19,0150.82×
Oregon18,7831.07×
Utah15,9241.16×
Indiana15,7060.56×
Connecticut15,0790.98×
Wisconsin14,8700.64×
Tennessee14,6540.48×
Minnesota14,4710.66×
Nevada14,3980.97×
New Hampshire11,5671.91×
Missouri11,4630.46×
Idaho9,5491.24×
Alabama8,1830.38×
Kansas7,6950.64×
Iowa7,3730.58×
Louisiana7,2210.36×
Oklahoma7,1210.42×
Rhode Island6,2011.27×
Maine6,1121.11×
Delaware5,5211.3×
Montana4,8321.13×
New Mexico4,3840.57×
Arkansas3,9790.31×
Vermont3,9141.45×
West Virginia3,8970.55×
South Dakota3,4780.98×
Mississippi3,4200.27×
Washington, District of Columbia3,2200.7×
Alaska2,4960.76×
North Dakota2,0400.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for O'Neill (brand) audience
BrandAffinityCategory
Billabong23.96×Fashion & Accessoires
Surfboard10.01×Sports
Surfline17.06×Sports
Rip Curl22.87×Fashion & Accessoires
Surf culture10.95×Sports
Wakeboarding6.49×Sports
Online shopping1.75×Shopping
roxy22.74×Fashion & Accessoires
Standup paddleboarding5.85×Sports
West Marine11.34×Shopping
Volcom14.35×Fashion & Accessoires
Hair tutorials7.89×Beauty & Wellness
Beauty1.5×Beauty & Wellness
REI3.11×Fashion & Accessoires
Outdoor recreation1.52×Sports
RVCA15.46×Fashion & Accessoires
Snowboard4.36×Sports
Shoes1.69×Fashion & Accessoires
Barber chair11.14×Beauty & Wellness
Waterfowl4.1×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by O'Neill (brand) audience
TraitClusterScore
SustainabilityBALANCE3.49
TraditionCONSERVATISM2.13
Sports ActivityPOWER1.91
LGBTQ+ IdentityOPEN1.76
Risk AppetiteTHRILL1.62
Luxury OrientationPREMIUM1.57

Worldwide distribution

Worldwide audience distribution share by country for O'Neill (brand)
CountryShare
United States29.2%
United Kingdom9.0%
France6.2%

See O'Neill (brand) audiences in other countries

More Sportswear audiences in United States

Frequently asked questions

How many fans does O'Neill (brand) have in United States?

O'Neill (brand) has an estimated audience of 1,534,734 people in United States, concentrated in California and Florida.

What is the gender split and age of O'Neill (brand) fans?

45.0% of O'Neill (brand) fans are female, 55.0% are male, with an average age of 34.5 years.

Which brands do O'Neill (brand) fans like most?

O'Neill (brand) fans show strongest brand affinity for Billabong (23.96×), Surfboard (10.01×), and Surfline (17.06×) over the country average.

Where do O'Neill (brand) fans live in United States?

O'Neill (brand) fans in United States are most concentrated in California (reach 313,989), Florida (reach 129,417), and New York (reach 75,974). These three regions account for the largest share of the active audience.

What other brands do O'Neill (brand) fans also like?

Beyond O'Neill (brand) itself, the audience over-indexes on Surfboard (10.01×), Surfline (17.06×), Rip Curl (22.87×), and Surf culture (10.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for O'Neill (brand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.