Rascasse Audience Intelligence

Volcom Target Market in United States

A data profile of the people who buy, follow and care about Volcom in United States — modelled from more than twelve digital signal sources. Volcom has an estimated audience of 1,861,043 people in United States.

#15among Streetwear in United States#1546among Brand in United States#667in Fashion & Accessoires

The average Volcom fan in United States is 31.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Hawaii.

Top brand affinities include Lindsey Vonn, YouTube Music, Baker Skateboards, with strongest over-indexing on Lindsey Vonn (30.75× the country average).

Demographically, the Volcom audience skews more male with an average age of 31.1, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Volcom fan in United States is more male, around 31.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Lindsey Vonn.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Volcom profile in United States.

Audience size
1.9M
in United States
Gender
34.6%♀
65.4% male
Age
31.1
average years
Country rank
#15075
Brand in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Volcom

34.6% are female, 65.4% are male, average age 31.1.

Fig. 02

Gender split

34.6%
Female
65.4%
Male
Demographic split for Volcom audience in United States
MetricValue
Female34.6%
Male65.4%
Average age31.1
Estimated audience size1,861,043
Fig. 03

Age distribution

Ø 31.1
average years
Age distribution of the Volcom audience in United States
Age bracketShare%
16-1941%
20-2924%
30-3916%
40-4912%
50+8%
Fig. 04

Worldwide distribution

22.9%

of the worldwide Volcom audience comes from United States.

Worldwide audience distribution share by country for Volcom
CountryShare
United States22.9%
Japan13.1%
Brazil8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Volcom audience in United States is strongest.

Fig. 05

Top regions by affinity

Volcom customers by region in United States
#RegionReachAffinity×
01Hawaii~80K10.29×
02Utah~50K2.82×
03Idaho~20K2.14×
04California~400K2.01×
05Colorado~60K1.88×
06Montana~9K1.80×
07Nevada~30K1.75×
08Oregon~40K1.69×
09Washington~50K1.33×
10Vermont~4K1.29×
11Wyoming~4K1.27×
12New Mexico~10K1.18×
13Alaska~5K1.15×
14Florida~100K0.98×
15Arizona~40K0.97×
16New Hampshire~7K0.92×
17Maine~5K0.79×
18New Jersey~30K0.72×
19South Dakota~3K0.72×
20Rhode Island~4K0.71×
21Virginia~30K0.70×
22Minnesota~20K0.69×
23Delaware~3K0.66×
24North Carolina~40K0.62×
25West Virginia~5K0.62×
26Wisconsin~20K0.60×
27Nebraska~6K0.58×
28Massachusetts~20K0.57×
29Oklahoma~10K0.56×
30Connecticut~10K0.56×
31Iowa~8K0.54×
32Kansas~8K0.54×
33Washington, District of Columbia~3K0.54×
34Pennsylvania~30K0.53×
35New York~50K0.52×
36Michigan~30K0.52×
37Arkansas~8K0.52×
38Tennessee~20K0.51×
39South Carolina~10K0.51×
40Texas~80K0.50×
41Maryland~20K0.50×
42Missouri~10K0.48×
43Indiana~20K0.46×
44Kentucky~10K0.46×
45Mississippi~7K0.46×
46Illinois~30K0.44×
47Ohio~20K0.42×
48Louisiana~10K0.42×
49Alabama~10K0.41×
50Georgia~20K0.38×
Fig. 06

Affinity by region

Affinity by region — Volcom, United States
0.38×1.00×10.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Volcom audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Volcom audience
#·InterestCategoryAffinity×
01Baker SkateboardsSports57.14×
02Rodney MullenSports56.81×
03Blind SkateboardsSports50.88×
04Ryan ShecklerSports42.49×
05Dew TourSports39.90×
06black diamondFashion & Accessoires32.27×
07Lindsey VonnSports30.75×
08RVCAFashion & Accessoires27.98×
09Social GoodBusiness & Career26.75×
10Backcountry snowboardingSports26.72×
11shaun whiteSports24.64×
12Burton SnowboardsSports21.18×
13Tony HawkSports20.00×
14Multi-sport eventSports18.15×
15BillabongFashion & Accessoires14.78×
16Jonah HillMovies & TV14.24×
17ZumiezSports11.90×
18YouTube MusicInternet & Social Media8.05×
19Extreme sportSports6.35×
20REIFashion & Accessoires4.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Volcom audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Volcom audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.20×
Risk AppetiteTHRILL1.96×
Sports ActivityPOWER1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Volcom audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.68×
IndividualismJOY0.71×
Need for SecurityCONSERVATISM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Volcom's target market in United States?

Volcom's target market in United States covers an estimated 1,861,043 people, concentrated in California and Florida.

02

What is the gender split and age of Volcom customers?

34.6% of the Volcom audience are female, 65.4% are male, with an average age of 31.1 years.

03

Which brands do Volcom fans like most?

Volcom fans show strongest brand affinity for Lindsey Vonn (30.75×), YouTube Music (8.05×), and Baker Skateboards (57.14×) over the country average.

04

Where do Volcom fans live in United States?

Volcom fans in United States are most concentrated in California (reach ~400K), Florida (reach ~100K), and Hawaii (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Volcom fans also like?

Beyond Volcom itself, the audience over-indexes on YouTube Music (8.05×), Baker Skateboards (57.14×), Multi-sport event (18.15×), and Jonah Hill (14.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Streetwear audiences in United States

See Volcom audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Volcom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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