Volcom Audience in United States

Volcom logo

Volcom has an estimated audience of 1,890,193 people in United States. 34.6% are female, 65.4% are male, average age 31.1. Top regions: California, Florida, Hawaii. Top brand affinities: Lindsey Vonn, YouTube Music, Baker Skateboards, Multi-sport event, RVCA.

The average Volcom fan in United States is 31.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Hawaii. Top brand affinities include Lindsey Vonn, YouTube Music, Baker Skateboards, with strongest over-indexing on Lindsey Vonn (30.75× the country average). Demographically, the Volcom audience skews more male with an average age of 31.1, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

Demographics of Volcom fans

Demographic split for Volcom audience in United States
MetricValue
Female34.6%
Male65.4%
Average age31.1
Estimated audience size1,890,193

Audience persona

The typical Volcom fan in United States is more male, around 31.1 years old, with strong Sustainability tendencies and a notable affinity for Lindsey Vonn.

Top regions in United States

Top regions ranked by reach for Volcom in United States
RegionReachAffinity
California455,1272.19×
Florida128,9321.01×
Hawaii92,34411.37×
Texas76,9150.47×
Colorado60,3092.02×
Washington52,6781.39×
New York52,2750.49×
Utah50,4962.98×
Oregon38,3591.77×
New Jersey34,0450.71×
North Carolina33,9710.6×
Arizona33,0660.86×
Nevada32,6851.79×
Virginia32,2520.7×
Pennsylvania30,3880.48×
Illinois25,6270.41×
Michigan22,7520.46×
Ohio21,2830.37×
Idaho20,9092.21×
Massachusetts19,3480.52×
Minnesota17,1390.63×
Georgia17,1130.29×
Tennessee16,8780.45×
Wisconsin15,5690.55×
Maryland14,7080.45×
Indiana12,9610.38×
South Carolina12,6030.44×
New Mexico11,3391.2×
Missouri10,8050.35×
Oklahoma9,5830.46×
Connecticut9,1070.48×
Montana8,8921.7×
Kentucky8,2420.35×
Louisiana7,3340.3×
Alabama7,0070.27×
Iowa6,8630.44×
Kansas6,5470.44×
New Hampshire6,1780.83×
Arkansas5,9860.38×
Maine4,6190.68×
Nebraska4,1300.44×
West Virginia4,1020.47×
Vermont4,0191.21×
Alaska3,8970.96×
Mississippi3,6570.23×
Rhode Island3,5250.59×
Wyoming3,4381.23×
Delaware2,5140.48×
South Dakota2,4090.55×
Washington, District of Columbia2,3550.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Volcom audience
BrandAffinityCategory
Lindsey Vonn30.75×Sports
YouTube Music8.05×Internet & Social Media
Baker Skateboards57.14×Sports
Multi-sport event18.15×Sports
RVCA27.98×Fashion & Accessoires
Backcountry snowboarding26.72×Sports
Jonah Hill14.24×Movies & TV
shaun white24.64×Sports
Extreme sport6.35×Sports
black diamond32.27×Fashion & Accessoires
Rodney Mullen56.81×Sports
Tony Hawk20×Sports
Ryan Sheckler42.49×Sports
Dew Tour39.9×Sports
Billabong14.78×Fashion & Accessoires
Burton Snowboards21.18×Sports
Zumiez11.9×Sports
Blind Skateboards50.88×Sports
REI4.42×Fashion & Accessoires
Social Good26.75×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Volcom audience
TraitClusterScore
SustainabilityBALANCE7.32
Sports ActivityPOWER2.13
Early Adopter MentalityPOWER1.69
Family OrientationCONSERVATISM1.68
LGBTQ+ IdentityOPEN1.65
Luxury OrientationPREMIUM1.59

Worldwide distribution

Worldwide audience distribution share by country for Volcom
CountryShare
United States23.2%
Japan13.0%
Brazil8.3%

See Volcom audiences in other countries

More Streetwear audiences in United States

Frequently asked questions

How many fans does Volcom have in United States?

Volcom has an estimated audience of 1,890,193 people in United States, concentrated in California and Florida.

What is the gender split and age of Volcom fans?

34.6% of Volcom fans are female, 65.4% are male, with an average age of 31.1 years.

Which brands do Volcom fans like most?

Volcom fans show strongest brand affinity for Lindsey Vonn (30.75×), YouTube Music (8.05×), and Baker Skateboards (57.14×) over the country average.

Where do Volcom fans live in United States?

Volcom fans in United States are most concentrated in California (reach 455,127), Florida (reach 128,932), and Hawaii (reach 92,344). These three regions account for the largest share of the active audience.

What other brands do Volcom fans also like?

Beyond Volcom itself, the audience over-indexes on YouTube Music (8.05×), Baker Skateboards (57.14×), Multi-sport event (18.15×), and RVCA (27.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Volcom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.