Rascasse Audience Intelligence

Burton Snowboards Target Market in United States

A data profile of the people who buy, follow and care about Burton Snowboards in United States — modelled from more than twelve digital signal sources. Burton Snowboards has an estimated audience of 1,786,146 people in United States.

#4among Ski / snowboard in United States#1597among Brand in United States#1393in Sports

The average Burton Snowboards fan in United States is 33.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Pennsylvania.

Top brand affinities include Alpine skiing, Snowboard, Winter sport, with strongest over-indexing on Alpine skiing (13.39× the country average).

Demographically, the Burton Snowboards audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Sustainability, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Burton Snowboards fan in United States is more male, around 33.2 years old, with strong Sustainability tendencies and a notable affinity for Alpine skiing.

Category: Sports · Type: Brand · Subtype: Ski / snowboard

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Burton Snowboards profile in United States.

Audience size
1.8M
in United States
Gender
38.2%♀
61.8% male
Age
33.2
average years
Country rank
#15557
Brand in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Burton Snowboards

38.2% are female, 61.8% are male, average age 33.2.

Fig. 02

Gender split

38.2%
Female
61.8%
Male
Demographic split for Burton Snowboards audience in United States
MetricValue
Female38.2%
Male61.8%
Average age33.2
Estimated audience size1,786,146
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the Burton Snowboards audience in United States
Age bracketShare%
16-1934%
20-2924%
30-3917%
40-4914%
50+10%
Fig. 04

Worldwide distribution

46.6%

of the worldwide Burton Snowboards audience comes from United States.

Worldwide audience distribution share by country for Burton Snowboards
CountryShare
United States46.6%
Germany11.1%
Canada9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Burton Snowboards audience in United States is strongest.

Fig. 05

Top regions by affinity

Burton Snowboards customers by region in United States
#RegionReachAffinity×
01Vermont~20K7.09×
02New Hampshire~20K2.16×
03Montana~10K2.00×
04Colorado~60K1.98×
05Utah~30K1.92×
06Wyoming~5K1.88×
07Idaho~20K1.76×
08Alaska~7K1.72×
09Maine~9K1.42×
10Massachusetts~50K1.40×
11Oregon~20K1.22×
12Connecticut~20K1.21×
13Washington~40K1.15×
14Nevada~20K1.05×
15Michigan~50K1.03×
16New Mexico~9K1.01×
17Minnesota~30K1.00×
18North Dakota~4K0.99×
19Wisconsin~30K0.97×
20West Virginia~8K0.96×
21California~200K0.95×
22Rhode Island~5K0.94×
23Pennsylvania~60K0.93×
24South Dakota~4K0.88×
25New York~90K0.86×
26New Jersey~40K0.83×
27Hawaii~6K0.72×
28North Carolina~40K0.70×
29Virginia~30K0.70×
30Iowa~10K0.68×
31Nebraska~6K0.64×
32Arizona~20K0.62×
33Maryland~20K0.61×
34Washington, District of Columbia~3K0.61×
35Ohio~30K0.58×
36Illinois~30K0.54×
37Mississippi~8K0.52×
38Tennessee~20K0.51×
39South Carolina~10K0.51×
40Indiana~20K0.49×
41Kentucky~10K0.47×
42Kansas~7K0.47×
43Arkansas~7K0.46×
44Oklahoma~9K0.43×
45Missouri~10K0.41×
46Louisiana~9K0.40×
47Alabama~9K0.37×
48Texas~60K0.36×
49Georgia~20K0.35×
50Florida~40K0.33×
Fig. 06

Affinity by region

Affinity by region — Burton Snowboards, United States
0.33×1.00×7.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Burton Snowboards audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Burton Snowboards audience
#·InterestCategoryAffinity×
01Jones SnowboardsSports53.27×
02Fischer (company)Sports47.52×
03Atomic SkisSports36.19×
04Telemark skiingSports27.18×
05Freestyle skiingSports17.42×
06Bobby Brown (freestyle skier)Sports16.91×
07Cross-country skiingSports16.43×
08Free climbingSports15.35×
09Alpine skiingSports13.39×
10Eileen GuSports12.51×
11SnowboardSports12.45×
12Backcountry skiingSports11.13×
13WakesurfingSports10.22×
14Winter sportSports9.80×
15Ski mountaineeringSports9.65×
16SurfboardSports8.39×
17Travel AdventuresTravel & Leisure7.80×
18Ski resortTravel & Leisure7.75×
19SkiSports7.64×
20WakeboardingSports7.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Burton Snowboards audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Burton Snowboards audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.97×
Sports ActivityPOWER2.57×
Risk AppetiteTHRILL2.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Burton Snowboards audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.64×
SpiritualityBALANCE0.70×
Convenience OrientationPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Burton Snowboards's target market in United States?

Burton Snowboards's target market in United States covers an estimated 1,786,146 people, concentrated in California and New York.

02

What is the gender split and age of Burton Snowboards customers?

38.2% of the Burton Snowboards audience are female, 61.8% are male, with an average age of 33.2 years.

03

Which brands do Burton Snowboards fans like most?

Burton Snowboards fans show strongest brand affinity for Alpine skiing (13.39×), Snowboard (12.45×), and Winter sport (9.8×) over the country average.

04

Where do Burton Snowboards fans live in United States?

Burton Snowboards fans in United States are most concentrated in California (reach ~200K), New York (reach ~90K), and Pennsylvania (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Burton Snowboards fans also like?

Beyond Burton Snowboards itself, the audience over-indexes on Snowboard (12.45×), Winter sport (9.8×), Travel Adventures (7.8×), and Freestyle skiing (17.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ski / snowboard audiences in United States

See Burton Snowboards audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Burton Snowboards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →