Burton Snowboards Audience in United States

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Burton Snowboards has an estimated audience of 1,784,649 people in United States. 38.2% are female, 61.8% are male, average age 33.2. Top regions: California, New York, Colorado. Top brand affinities: Alpine skiing, Snowboard, Winter sport, Travel Adventures, Freestyle skiing.

The average Burton Snowboards fan in United States is 33.2 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Colorado. Top brand affinities include Alpine skiing, Snowboard, Winter sport, with strongest over-indexing on Alpine skiing (13.39× the country average). Demographically, the Burton Snowboards audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Sustainability, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand · Subtype: Ski / snowboard

Demographics of Burton Snowboards fans

Demographic split for Burton Snowboards audience in United States
MetricValue
Female38.2%
Male61.8%
Average age33.2
Estimated audience size1,784,649

Audience persona

The typical Burton Snowboards fan in United States is more male, around 33.2 years old, with strong Sustainability tendencies and a notable affinity for Alpine skiing.

Top regions in United States

Top regions ranked by reach for Burton Snowboards in United States
RegionReachAffinity
California207,4701.06×
New York86,9270.87×
Colorado63,1312.24×
Massachusetts51,8691.48×
Pennsylvania49,6980.83×
Texas47,9280.31×
Michigan45,2250.97×
Washington44,7881.25×
North Carolina37,5650.7×
Florida37,2480.31×
New Jersey36,4390.8×
Utah35,4602.22×
Illinois29,8860.5×
Virginia28,5660.66×
Oregon27,8851.36×
Ohio27,1950.49×
Wisconsin25,3720.94×
Minnesota24,0360.94×
Arizona23,8090.65×
Vermont23,5557.52×
Connecticut20,5981.15×
Nevada19,2551.12×
Georgia18,0300.33×
Maryland16,9920.55×
Tennessee16,9620.47×
Idaho16,8531.88×
New Hampshire14,6342.08×
Indiana13,9760.43×
South Carolina12,4280.46×
Montana11,1612.25×
Missouri9,2880.32×
Iowa9,1290.62×
New Mexico8,6510.97×
Maine8,4981.33×
Kentucky8,1510.36×
West Virginia7,4100.89×
Alaska6,4171.68×
Oklahoma5,7360.29×
Wyoming5,3752.03×
Hawaii5,0240.65×
Rhode Island4,9210.87×
Nebraska4,8670.54×
Kansas4,5540.32×
Alabama4,1440.17×
Louisiana3,8590.17×
South Dakota3,2080.78×
North Dakota3,0980.84×
Arkansas2,9660.2×
Washington, District of Columbia2,9300.55×
Delaware2,1160.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Burton Snowboards audience
BrandAffinityCategory
Alpine skiing13.39×Sports
Snowboard12.45×Sports
Winter sport9.8×Sports
Travel Adventures7.8×Travel & Leisure
Freestyle skiing17.42×Sports
Backcountry skiing11.13×Sports
Fischer (company)47.52×Sports
Ski resort7.75×Travel & Leisure
Cross-country skiing16.43×Sports
Ski7.64×Sports
Free climbing15.35×Sports
Eileen Gu12.51×Sports
Atomic Skis36.19×Sports
Ski mountaineering9.65×Sports
Telemark skiing27.18×Sports
Wakesurfing10.22×Sports
Surfboard8.39×Sports
Wakeboarding7.48×Sports
Jones Snowboards53.27×Sports
Billabong13.05×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Burton Snowboards audience
TraitClusterScore
SustainabilityBALANCE4.22
Risk AppetiteTHRILL3.38
Sports ActivityPOWER3.36
Early Adopter MentalityPOWER1.86
Luxury OrientationPREMIUM1.77
Design AffinityPREMIUM1.62

Worldwide distribution

Worldwide audience distribution share by country for Burton Snowboards
CountryShare
United States46.7%
Germany11.1%
Canada9.3%

See Burton Snowboards audiences in other countries

More Ski / snowboard audiences in United States

Frequently asked questions

How many fans does Burton Snowboards have in United States?

Burton Snowboards has an estimated audience of 1,784,649 people in United States, concentrated in California and New York.

What is the gender split and age of Burton Snowboards fans?

38.2% of Burton Snowboards fans are female, 61.8% are male, with an average age of 33.2 years.

Which brands do Burton Snowboards fans like most?

Burton Snowboards fans show strongest brand affinity for Alpine skiing (13.39×), Snowboard (12.45×), and Winter sport (9.8×) over the country average.

Where do Burton Snowboards fans live in United States?

Burton Snowboards fans in United States are most concentrated in California (reach 207,470), New York (reach 86,927), and Colorado (reach 63,131). These three regions account for the largest share of the active audience.

What other brands do Burton Snowboards fans also like?

Beyond Burton Snowboards itself, the audience over-indexes on Snowboard (12.45×), Winter sport (9.8×), Travel Adventures (7.8×), and Freestyle skiing (17.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Burton Snowboards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.