Rascasse Audience Intelligence

Eileen Gu Audience in United States

A data profile of the people who buy, follow and care about Eileen Gu in United States — modelled from more than twelve digital signal sources. Eileen Gu has an estimated audience of 5,733,910 people in United States.

#566among Person in United States#501in Sports

The average Eileen Gu fan in United States is 36.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Winter Olympic Games, Alpine skiing, Fischer (company), with strongest over-indexing on Winter Olympic Games (19.29× the country average).

Demographically, the Eileen Gu audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Risk Appetite, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Eileen Gu fan in United States is balanced, around 36.8 years old, with strong Risk Appetite tendencies and a notable affinity for Winter Olympic Games.

Category: Sports · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eileen Gu profile in United States.

Audience size
5.7M
in United States
Gender
45.3%♀
54.7% male
Age
36.8
average years
Country rank
#5925
Person in United States
Fig. 01

Search interest · 12-month trend

+279%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Eileen Gu fans

45.3% are female, 54.7% are male, average age 36.8.

Fig. 02

Gender split

45.3%
Female
54.7%
Male
Demographic split for Eileen Gu audience in United States
MetricValue
Female45.3%
Male54.7%
Average age36.8
Estimated audience size5,733,910
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Eileen Gu audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3918%
40-4918%
50+17%
Fig. 04

Worldwide distribution

40.0%

of the worldwide Eileen Gu audience comes from United States.

Worldwide audience distribution share by country for Eileen Gu
CountryShare
United States40.0%
Canada8.0%
Germany7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eileen Gu audience in United States is strongest.

Fig. 05

Top regions by affinity

Eileen Gu fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~50K2.10×
02California~1M1.94×
03Washington, District of Columbia~30K1.85×
04Vermont~20K1.63×
05Massachusetts~200K1.59×
06Washington~200K1.53×
07New York~500K1.52×
08Colorado~100K1.50×
09Virginia~200K1.26×
10Oregon~80K1.26×
11Utah~60K1.25×
12New Jersey~200K1.22×
13Connecticut~70K1.22×
14Maryland~100K1.20×
15New Hampshire~20K1.15×
16Montana~20K1.14×
17Pennsylvania~200K1.13×
18Minnesota~90K1.11×
19Illinois~200K1.09×
20Nevada~50K1.04×
21Alaska~10K1.01×
22Idaho~30K0.99×
23Maine~20K0.99×
24Wisconsin~80K0.97×
25Rhode Island~20K0.96×
26Arizona~100K0.90×
27Texas~400K0.88×
28Ohio~100K0.86×
29Michigan~100K0.84×
30North Dakota~9K0.83×
31Delaware~10K0.79×
32Missouri~70K0.78×
33Kansas~30K0.78×
34New Mexico~20K0.78×
35Florida~300K0.77×
36Georgia~100K0.76×
37North Carolina~100K0.75×
38Indiana~70K0.72×
39Nebraska~20K0.72×
40Iowa~30K0.70×
41Tennessee~70K0.68×
42Kentucky~40K0.65×
43South Dakota~8K0.65×
44Oklahoma~40K0.62×
45South Carolina~50K0.61×
46Arkansas~30K0.59×
47Louisiana~40K0.57×
48West Virginia~10K0.57×
49Alabama~40K0.50×
50Mississippi~20K0.41×
Fig. 06

Affinity by region

Affinity by region — Eileen Gu, United States
0.41×1.00×2.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eileen Gu audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eileen Gu audience
#·InterestCategoryAffinity×
01Fischer (company)Sports38.45×
02Atomic SkisSports23.45×
03Winter Olympic GamesSports19.29×
04FIS Alpine Ski World CupSports16.65×
05ParaglidingSports15.26×
06Burton SnowboardsSports12.51×
07Alpine skiingSports9.09×
08Draught beerFood & Beverages6.41×
09Arc'teryxFashion & Accessoires6.29×
10Ski resortTravel & Leisure5.82×
11Extreme sportSports5.00×
12Ice skatingSports4.82×
13Rory McIlroySports4.48×
14PatagoniaFashion & Accessoires4.34×
15Family carCars & Mobility4.12×
16City BankBusiness & Career4.10×
17The Open ChampionshipSports3.85×
18Backpacking (travel)Travel & Leisure3.78×
19GymnasticsSports3.26×
20Trader Joe'sShopping1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eileen Gu audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Eileen Gu audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.56×
SustainabilityBALANCE2.11×
Sports ActivityPOWER2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Eileen Gu audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.80×
CreativityOPEN0.85×
Social Media UsageJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Eileen Gu have in United States?

Eileen Gu has an estimated audience of 5,733,910 people in United States, concentrated in California and New York.

02

What is the gender split and age of Eileen Gu fans?

45.3% of Eileen Gu fans are female, 54.7% are male, with an average age of 36.8 years.

03

Which brands do Eileen Gu fans like most?

Eileen Gu fans show strongest brand affinity for Winter Olympic Games (19.29×), Alpine skiing (9.09×), and Fischer (company) (38.45×) over the country average.

04

Where do Eileen Gu fans live in United States?

Eileen Gu fans in United States are most concentrated in California (reach ~1M), New York (reach ~500K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Eileen Gu fans also like?

Beyond Eileen Gu itself, the audience over-indexes on Alpine skiing (9.09×), Fischer (company) (38.45×), FIS Alpine Ski World Cup (16.65×), and Ski resort (5.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Eileen Gu audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Eileen Gu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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