Eileen Gu Audience in United States

Eileen Gu has an estimated audience of 5,421,670 people in United States. 45.5% are female, 54.5% are male, average age 37.1. Top regions: California, New York, Texas. Top brand affinities: Kia Sportage, Winter Olympic Games, Alpine skiing, Google Maps, FIS Alpine Ski World Cup.

The average Eileen Gu fan in United States is 37.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Kia Sportage, Winter Olympic Games, Alpine skiing, with strongest over-indexing on Kia Sportage (37.5× the country average). Demographically, the Eileen Gu audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Sustainability, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person

Demographics of Eileen Gu fans

Demographic split for Eileen Gu audience in United States
MetricValue
Female45.5%
Male54.5%
Average age37.1
Estimated audience size5,421,670

Audience persona

The typical Eileen Gu fan in United States is balanced, around 37.1 years old, with strong Sustainability tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Eileen Gu in United States
RegionReachAffinity
California1,587,7752.66×
New York587,6931.94×
Texas407,5540.87×
Florida240,8460.66×
Washington212,5151.95×
Massachusetts209,3631.96×
Illinois198,6321.1×
Pennsylvania195,2381.07×
New Jersey177,6931.29×
Virginia167,8271.27×
Colorado154,4551.81×
Georgia143,9020.86×
North Carolina124,0650.76×
Arizona115,7951.05×
Michigan112,4010.79×
Ohio109,2760.65×
Maryland105,0331.13×
Oregon84,2151.36×
Minnesota76,8310.99×
Connecticut73,1561.35×
Indiana67,5250.68×
Tennessee62,8090.58×
Nevada60,9311.16×
Wisconsin59,9340.73×
Utah59,4491.22×
Missouri57,4010.66×
Hawaii51,9402.23×
South Carolina46,5270.57×
Alabama41,1140.54×
Washington, District of Columbia34,9622.15×
Louisiana33,7570.48×
Oklahoma31,7530.53×
Kentucky30,4910.45×
Iowa26,5850.6×
New Mexico24,3340.89×
Kansas24,2160.57×
Idaho23,3990.86×
New Hampshire21,8431.02×
Arkansas19,0710.43×
Rhode Island16,8970.98×
Nebraska16,4260.6×
Maine15,4890.8×
Montana14,6530.97×
Vermont14,5561.53×
Mississippi14,1930.32×
Alaska12,8621.11×
West Virginia11,8640.47×
Delaware9,7050.65×
South Dakota6,1620.49×
North Dakota6,1230.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Eileen Gu audience
BrandAffinityCategory
Kia Sportage37.5×Cars & Mobility
Winter Olympic Games19.62×Sports
Alpine skiing12.09×Sports
Google Maps4.62×Internet & Social Media
FIS Alpine Ski World Cup20.23×Sports
Honda HR-V25.96×Cars & Mobility
Aaron Rodgers6.26×Sports
Capital One3.85×Business & Career
Houston Astros8.08×Sports
Indeed.com3.87×Business & Career
Pre-school playgroup27.94×Kids & Family
Fischer (company)31.96×Sports
Burton Snowboards18.9×Sports
Novak Djokovic10.73×Sports
Enterprise Rent-A-Car4.68×Cars & Mobility
Patagonia5.98×Fashion & Accessoires
Ski resort5.09×Travel & Leisure
Los Angeles Dodgers4.95×Sports
Jeep Grand Cherokee7.21×Cars & Mobility
CarGurus3.79×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Eileen Gu audience
TraitClusterScore
SustainabilityBALANCE2.78
Risk AppetiteTHRILL2.65
Sports ActivityPOWER2.46
Luxury OrientationPREMIUM1.8
Design AffinityPREMIUM1.75
LGBTQ+ IdentityOPEN1.52

Worldwide distribution

Worldwide audience distribution share by country for Eileen Gu
CountryShare
United States40.7%
Canada7.8%
Germany7.4%

See Eileen Gu audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Eileen Gu have in United States?

Eileen Gu has an estimated audience of 5,421,670 people in United States, concentrated in California and New York.

What is the gender split and age of Eileen Gu fans?

45.5% of Eileen Gu fans are female, 54.5% are male, with an average age of 37.1 years.

Which brands do Eileen Gu fans like most?

Eileen Gu fans show strongest brand affinity for Kia Sportage (37.5×), Winter Olympic Games (19.62×), and Alpine skiing (12.09×) over the country average.

Where do Eileen Gu fans live in United States?

Eileen Gu fans in United States are most concentrated in California (reach 1,587,775), New York (reach 587,693), and Texas (reach 407,554). These three regions account for the largest share of the active audience.

What other brands do Eileen Gu fans also like?

Beyond Eileen Gu itself, the audience over-indexes on Winter Olympic Games (19.62×), Alpine skiing (12.09×), Google Maps (4.62×), and FIS Alpine Ski World Cup (20.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Eileen Gu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.