Eileen Gu Audience in Germany
A data profile of the people who buy, follow and care about Eileen Gu in Germany — modelled from more than twelve digital signal sources. Eileen Gu has an estimated audience of 1,074,520 people in Germany.
The average Eileen Gu fan in Germany is 38.2 years old, balanced, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Red Bull Records, Love Actually, New Year's Eve, with strongest over-indexing on Red Bull Records (20.06× the country average).
Demographically, the Eileen Gu audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Eileen Gu fan in Germany is balanced, around 38.2 years old, with strong Risk Appetite tendencies and a notable affinity for Red Bull Records.
At a glance
The key figures that characterise the Eileen Gu profile in Germany.
Search interest · 12-month trend
Demographics of Eileen Gu fans
46.5% are female, 53.5% are male, average age 38.2.
Gender split
| Metric | Value |
|---|---|
| Female | 46.5% |
| Male | 53.5% |
| Average age | 38.2 |
| Estimated audience size | 1,074,520 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 18% |
Worldwide distribution
of the worldwide Eileen Gu audience comes from Germany.
| Country | Share |
|---|---|
| United States | 40.0% |
| Canada | 8.0% |
| Germany | 7.5% |
Geography
Where the Eileen Gu audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~60K | 1.45× | |
| 02 | Bayern | ~200K | 1.37× | |
| 03 | Baden-Württemberg | ~200K | 1.15× | |
| 04 | Sachsen | ~50K | 1.09× | |
| 05 | Hessen | ~80K | 1.08× | |
| 06 | Hamburg | ~20K | 1.07× | |
| 07 | Rheinland-Pfalz | ~50K | 1.02× | |
| 08 | Bremen | ~9K | 1.01× | |
| 09 | Thüringen | ~30K | 0.99× | |
| 10 | Nordrhein-Westfalen | ~200K | 0.98× | |
| 11 | Niedersachsen | ~80K | 0.87× | |
| 12 | Brandenburg | ~30K | 0.86× | |
| 13 | Schleswig-Holstein | ~30K | 0.83× | |
| 14 | Saarland | ~10K | 0.83× | |
| 15 | Sachsen-Anhalt | ~20K | 0.78× | |
| 16 | Mecklenburg-Vorpommern | ~10K | 0.77× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Eileen Gu audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Red Bull Records | Music & Radio | 20.06× | ||
| 02 | Paralympic Games | Sports | 14.80× | ||
| 03 | Wales national football team | Sports | 13.84× | ||
| 04 | Love Actually | Movies & TV | 11.84× | ||
| 05 | New Year's Eve | Home & Garden | 8.74× | ||
| 06 | Small Business Administration | Business & Career | 7.92× | ||
| 07 | Winter Olympic Games | Sports | 7.30× | ||
| 08 | Earth Day | Politics & Society | 7.15× | ||
| 09 | Cross-country skiing | Sports | 6.12× | ||
| 10 | Felix Neureuther | Sports | 5.19× | ||
| 11 | Bouldering | Sports | 5.07× | ||
| 12 | Ski touring | Sports | 4.98× | ||
| 13 | Ski resort | Travel & Leisure | 4.38× | ||
| 14 | Fundraising | Business & Career | 3.81× | ||
| 15 | Desktop computers | Technology & Electronics | 3.41× | ||
| 16 | Gymnastics | Sports | 3.23× | ||
| 17 | Ornamental plant | Home & Garden | 3.01× | ||
| 18 | Extreme sport | Sports | 2.85× | ||
| 19 | Telegram | Internet & Social Media | 2.81× | ||
| 20 | Alpine skiing | Sports | 2.63× |
Personality of the Eileen Gu audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.90× | |
| Quality Awareness | PREMIUM | 1.82× | |
| Luxury Orientation | PREMIUM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.89× | |
| Price Sensitivity | PREMIUM | 0.92× | |
| Convenience Orientation | PREMIUM | 0.94× |
Frequently asked questions
How many fans does Eileen Gu have in Germany?
Eileen Gu has an estimated audience of 1,074,520 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Eileen Gu fans?
46.5% of Eileen Gu fans are female, 53.5% are male, with an average age of 38.2 years.
Which brands do Eileen Gu fans like most?
Eileen Gu fans show strongest brand affinity for Red Bull Records (20.06×), Love Actually (11.84×), and New Year's Eve (8.74×) over the country average.
Where do Eileen Gu fans live in Germany?
Eileen Gu fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Eileen Gu fans also like?
Beyond Eileen Gu itself, the audience over-indexes on Love Actually (11.84×), New Year's Eve (8.74×), Ski resort (4.38×), and Winter Olympic Games (7.3×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Sports audiences in Germany
- Dax (40,011,459)
- Ukrainians (25,477,428)
- Helene Fischer (11,804,166)
- Sydney Sweeney (8,788,328)
- Michael Jackson (8,452,300)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Eileen Gu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.