Eileen Gu Audience in Germany
Eileen Gu has an estimated audience of 983,464 people in Germany. 46.5% are female, 53.5% are male, average age 38.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Information technology consulting, Goes, Google Analytics, Building insulation, Buddy – The Buddy Holly Story.
The average Eileen Gu fan in Germany is 38.1 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Information technology consulting, Goes, Google Analytics, with strongest over-indexing on Information technology consulting (11.86× the country average). Demographically, the Eileen Gu audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person
Demographics of Eileen Gu fans
| Metric | Value |
|---|---|
| Female | 46.5% |
| Male | 53.5% |
| Average age | 38.1 |
| Estimated audience size | 983,464 |
Audience persona
The typical Eileen Gu fan in Germany is balanced, around 38.1 years old, with strong Sports Activity tendencies and a notable affinity for Information technology consulting.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 227,104 | 1.44× |
| Nordrhein-Westfalen | 217,656 | 1.01× |
| Baden-Württemberg | 177,725 | 1.32× |
| Hessen | 104,708 | 1.4× |
| Niedersachsen | 79,354 | 0.83× |
| Berlin | 65,921 | 1.5× |
| Rheinland-Pfalz | 49,392 | 1× |
| Sachsen | 37,755 | 0.78× |
| Schleswig-Holstein | 29,083 | 0.82× |
| Hamburg | 26,290 | 1.18× |
| Brandenburg | 19,273 | 0.63× |
| Thüringen | 16,243 | 0.65× |
| Bremen | 13,842 | 1.65× |
| Sachsen-Anhalt | 13,444 | 0.53× |
| Mecklenburg-Vorpommern | 9,460 | 0.5× |
| Saarland | 9,090 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Information technology consulting | 11.86× | Technology & Electronics |
| Goes | 1.59× | Travel & Leisure |
| Google Analytics | 1.7× | Internet & Social Media |
| Building insulation | 2.77× | Home & Garden |
| Buddy – The Buddy Holly Story | 3.07× | Music & Radio |
| Alaska | 2.27× | Travel & Leisure |
| Chalkidiki | 2.6× | Travel & Leisure |
| Icon (magazine) | 1.55× | Arts & Culture |
| Carrie (novel) | 3.48× | Literature |
| Oliver Kahn | 2.18× | Sports |
| The Equalizer | 2.91× | Movies & TV |
| Tuscany | 2.36× | Travel & Leisure |
| Google Home | 2.78× | Technology & Electronics |
| Inha University | 8.02× | Business & Career |
| 12 Monkeys (TV series) | 2.81× | Movies & TV |
| Sailor | 2.16× | Travel & Leisure |
| Whist | 2.39× | Games |
| Gloria | 2.09× | Music & Radio |
| Graham Greene (actor) | 1.74× | |
| Cachorro | 1.53× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.57 |
| Sustainability | BALANCE | 1.39 |
| Luxury Orientation | PREMIUM | 1.35 |
| Travelling | THRILL | 1.34 |
| DIY Mentality | THRILL | 1.31 |
| Indulgence | JOY | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.7% |
| Canada | 7.8% |
| Germany | 7.4% |
See Eileen Gu audiences in other countries
More Sports audiences in Germany
- Helene Fischer (10,794,585)
- Sydney Sweeney (8,044,933)
- Roland Kaiser (7,492,433)
- Thomas Gottschalk (7,419,238)
- Markus Lanz (7,072,854)
Frequently asked questions
How many fans does Eileen Gu have in Germany?
Eileen Gu has an estimated audience of 983,464 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Eileen Gu fans?
46.5% of Eileen Gu fans are female, 53.5% are male, with an average age of 38.1 years.
Which brands do Eileen Gu fans like most?
Eileen Gu fans show strongest brand affinity for Information technology consulting (11.86×), Goes (1.59×), and Google Analytics (1.7×) over the country average.
Where do Eileen Gu fans live in Germany?
Eileen Gu fans in Germany are most concentrated in Bayern (reach 227,104), Nordrhein-Westfalen (reach 217,656), and Baden-Württemberg (reach 177,725). These three regions account for the largest share of the active audience.
What other brands do Eileen Gu fans also like?
Beyond Eileen Gu itself, the audience over-indexes on Goes (1.59×), Google Analytics (1.7×), Building insulation (2.77×), and Buddy – The Buddy Holly Story (3.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Eileen Gu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.