Rascasse Audience Intelligence

Paralympic Games Audience in Germany

A data profile of the people who buy, follow and care about Paralympic Games in Germany — modelled from more than twelve digital signal sources. Paralympic Games has an estimated audience of 457,032 people in Germany.

#167among Event in Germany#995in Sports

The average Paralympic Games fan in Germany is 38.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Winter Olympic Games, Jutta Leerdam, Winter Paralympic Games, with strongest over-indexing on Winter Olympic Games (27.27× the country average).

Demographically, the Paralympic Games audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Paralympic Games fan in Germany is more male, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Winter Olympic Games.

Category: Sports · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paralympic Games profile in Germany.

Audience size
457K
in Germany
Gender
44.9%♀
55.1% male
Age
38.6
average years
Country rank
#12608
Event in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Paralympic Games fans

44.9% are female, 55.1% are male, average age 38.6.

Fig. 02

Gender split

44.9%
Female
55.1%
Male
Demographic split for Paralympic Games audience in Germany
MetricValue
Female44.9%
Male55.1%
Average age38.6
Estimated audience size457,032
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Paralympic Games audience in Germany
Age bracketShare%
16-1921%
20-2919%
30-3920%
40-4921%
50+18%
Fig. 04

Worldwide distribution

10.9%

of the worldwide Paralympic Games audience comes from Germany.

Worldwide audience distribution share by country for Paralympic Games
CountryShare
India11.6%
Germany10.9%
Italy8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paralympic Games audience in Germany is strongest.

Fig. 05

Top regions by affinity

Paralympic Games fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~30K1.21×
02Hamburg~10K1.20×
03Berlin~20K1.08×
04Thüringen~10K1.06×
05Saarland~6K1.05×
06Sachsen-Anhalt~10K1.04×
07Bremen~4K1.03×
08Mecklenburg-Vorpommern~9K1.02×
09Brandenburg~10K1.01×
10Schleswig-Holstein~20K1.00×
11Niedersachsen~40K0.99×
12Nordrhein-Westfalen~100K0.97×
13Rheinland-Pfalz~20K0.97×
14Hessen~30K0.94×
15Baden-Württemberg~50K0.85×
16Bayern~60K0.82×
Fig. 06

Affinity by region

Affinity by region — Paralympic Games, Germany
0.82×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paralympic Games audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paralympic Games audience
#·InterestCategoryAffinity×
01Winter Paralympic GamesSports82.71×
02Wheelchair rampHealth74.14×
03National Paralympic CommitteeSports48.34×
04Children's hospitalKids & Family41.89×
05Cancer researchHealth37.95×
06Paralympic sportsSports36.33×
07Winter Olympic GamesSports27.27×
08Jutta LeerdamSports25.02×
09Femke KokSports25.00×
10Francesca LollobrigidaSports25.00×
11Family caregiversKids & Family20.67×
12Philipp NawrathSports19.40×
13Nathalie ArmbrusterSports18.03×
14Julia TaubitzSports16.27×
15Katharina AlthausSports15.45×
16Eileen GuSports14.80×
17Vanessa VoigtSports11.91×
18Ilia MalininSports10.25×
19Franziska PreußSports6.00×
20TagesschauMovies & TV3.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paralympic Games audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paralympic Games audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.85×
Risk AppetiteTHRILL1.51×
Sports ActivityPOWER1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paralympic Games audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.83×
IndividualismJOY0.85×
Quality AwarenessPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Paralympic Games have in Germany?

Paralympic Games has an estimated audience of 457,032 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Paralympic Games fans?

44.9% of Paralympic Games fans are female, 55.1% are male, with an average age of 38.6 years.

03

Which brands do Paralympic Games fans like most?

Paralympic Games fans show strongest brand affinity for Winter Olympic Games (27.27×), Jutta Leerdam (25.02×), and Winter Paralympic Games (82.71×) over the country average.

04

Where do Paralympic Games fans live in Germany?

Paralympic Games fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Paralympic Games fans also like?

Beyond Paralympic Games itself, the audience over-indexes on Jutta Leerdam (25.02×), Winter Paralympic Games (82.71×), National Paralympic Committee (48.34×), and Nathalie Armbruster (18.03×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Paralympic Games audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Paralympic Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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