Paralympic Games Audience in Germany
Paralympic Games has an estimated audience of 456,823 people in Germany. 44.9% are female, 55.1% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Winter Olympic Games, Jutta Leerdam, Winter Paralympic Games, National Paralympic Committee, Nathalie Armbruster.
The average Paralympic Games fan in Germany is 38.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Winter Olympic Games, Jutta Leerdam, Winter Paralympic Games, with strongest over-indexing on Winter Olympic Games (27.27× the country average). Demographically, the Paralympic Games audience skews more male with an average age of 38.6, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event
Demographics of Paralympic Games fans
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 38.6 |
| Estimated audience size | 456,823 |
Audience persona
The typical Paralympic Games fan in Germany is more male, around 38.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Winter Olympic Games.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 103,531 | 1.04× |
| Bayern | 59,659 | 0.81× |
| Baden-Württemberg | 54,527 | 0.87× |
| Niedersachsen | 46,525 | 1.05× |
| Hessen | 35,003 | 1.01× |
| Rheinland-Pfalz | 24,018 | 1.05× |
| Sachsen | 21,640 | 0.97× |
| Berlin | 21,101 | 1.03× |
| Schleswig-Holstein | 17,817 | 1.09× |
| Hamburg | 14,389 | 1.39× |
| Brandenburg | 12,733 | 0.9× |
| Sachsen-Anhalt | 10,971 | 0.93× |
| Thüringen | 9,668 | 0.83× |
| Mecklenburg-Vorpommern | 8,519 | 0.98× |
| Saarland | 5,098 | 0.91× |
| Bremen | 4,533 | 1.16× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Winter Olympic Games | 27.27× | Sports |
| Jutta Leerdam | 25.02× | Sports |
| Winter Paralympic Games | 82.71× | Sports |
| National Paralympic Committee | 48.34× | Sports |
| Nathalie Armbruster | 18.03× | Sports |
| Family caregivers | 20.67× | Kids & Family |
| Paralympic sports | 36.33× | Sports |
| Eileen Gu | 14.8× | Sports |
| Tagesschau | 3.01× | Movies & TV |
| Cancer research | 37.95× | Health |
| Children's hospital | 41.89× | Kids & Family |
| Julia Taubitz | 16.27× | Sports |
| Wheelchair ramp | 74.14× | Health |
| Vanessa Voigt | 11.91× | Sports |
| Femke Kok | 25× | Sports |
| Philipp Nawrath | 19.4× | Sports |
| Katharina Althaus | 15.45× | Sports |
| Ilia Malinin | 10.25× | Sports |
| Andreas Wellinger | 9.34× | Sports |
| Wheelchair tennis | 63.38× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 6.03 |
| Family Orientation | CONSERVATISM | 2.84 |
| Convenience Orientation | PREMIUM | 1.43 |
| Pet Ownership | JOY | 1.38 |
| Sports Activity | POWER | 1.23 |
| Early Adopter Mentality | POWER | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 12.1% |
| Germany | 11.4% |
| Italy | 9.0% |
See Paralympic Games audiences in other countries
More Sports audiences in Germany
- Bundesliga (21,985,904)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
- 2. Bundesliga (13,064,500)
- Formula One (7,925,251)
Frequently asked questions
How many fans does Paralympic Games have in Germany?
Paralympic Games has an estimated audience of 456,823 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Paralympic Games fans?
44.9% of Paralympic Games fans are female, 55.1% are male, with an average age of 38.6 years.
Which brands do Paralympic Games fans like most?
Paralympic Games fans show strongest brand affinity for Winter Olympic Games (27.27×), Jutta Leerdam (25.02×), and Winter Paralympic Games (82.71×) over the country average.
Where do Paralympic Games fans live in Germany?
Paralympic Games fans in Germany are most concentrated in Nordrhein-Westfalen (reach 103,531), Bayern (reach 59,659), and Baden-Württemberg (reach 54,527). These three regions account for the largest share of the active audience.
What other brands do Paralympic Games fans also like?
Beyond Paralympic Games itself, the audience over-indexes on Jutta Leerdam (25.02×), Winter Paralympic Games (82.71×), National Paralympic Committee (48.34×), and Nathalie Armbruster (18.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Paralympic Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.