Ilia Malinin Audience in Germany
Ilia Malinin has an estimated audience of 1,290,576 people in Germany. 47.0% are female, 53.0% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Red Bull Records, Borussia Dortmund, Dancing on Ice, Ice skating, Ice dancing.
The average Ilia Malinin fan in Germany is 38.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Red Bull Records, Borussia Dortmund, Dancing on Ice, with strongest over-indexing on Red Bull Records (49.33× the country average). Demographically, the Ilia Malinin audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Sports Activity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Figure skating
Demographics of Ilia Malinin fans
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 38.6 |
| Estimated audience size | 1,290,576 |
Audience persona
The typical Ilia Malinin fan in Germany is balanced, around 38.6 years old, with strong Sports Activity tendencies and a notable affinity for Red Bull Records.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 251,652 | 0.89× |
| Bayern | 228,986 | 1.1× |
| Baden-Württemberg | 156,494 | 0.89× |
| Niedersachsen | 101,125 | 0.81× |
| Sachsen | 96,480 | 1.52× |
| Hessen | 90,397 | 0.92× |
| Berlin | 87,783 | 1.52× |
| Brandenburg | 50,743 | 1.27× |
| Schleswig-Holstein | 45,443 | 0.98× |
| Rheinland-Pfalz | 44,216 | 0.68× |
| Thüringen | 34,775 | 1.06× |
| Sachsen-Anhalt | 34,662 | 1.04× |
| Mecklenburg-Vorpommern | 26,890 | 1.09× |
| Hamburg | 24,536 | 0.84× |
| Saarland | 9,946 | 0.63× |
| Bremen | 8,388 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Red Bull Records | 49.33× | Music & Radio |
| Borussia Dortmund | 2.12× | Sports |
| Dancing on Ice | 46.66× | Sports |
| Ice skating | 9.87× | Sports |
| Ice dancing | 31.13× | Sports |
| Red Bull X-Alps | 72.19× | Sports |
| Google Flights | 4.43× | Travel & Leisure |
| Winter Olympic Games | 6.84× | Sports |
| Love Actually | 7.19× | Movies & TV |
| FC Bayern Munich | 1.89× | Sports |
| VfB Stuttgart | 2.73× | Sports |
| RB Leipzig | 3.22× | Sports |
| 1. FC Union Berlin | 5.45× | Sports |
| Stanley Cup | 8.27× | Sports |
| Eintracht Frankfurt | 2.04× | Sports |
| Spiegel Online | 1.66× | News |
| Sportschau | 2.06× | Sports |
| Alpine skiing | 2.53× | Sports |
| Dynamo Dresden | 2.44× | Sports |
| Gymnastics | 2.76× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.49 |
| LGBTQ+ Identity | OPEN | 1.37 |
| Travelling | THRILL | 1.25 |
| Early Adopter Mentality | POWER | 1.2 |
| Indulgence | JOY | 1.19 |
| Risk Appetite | THRILL | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 51.0% |
| Italy | 9.6% |
| Germany | 8.8% |
See Ilia Malinin audiences in other countries
More Figure skating audiences in Germany
- Katarina Witt (3,823,170)
- Aljona Savchenko (90,563)
- Nancy Kerrigan (77,447)
- Dorothy Hamill (65,234)
- World Figure Skating Championships (57,548)
Frequently asked questions
How many fans does Ilia Malinin have in Germany?
Ilia Malinin has an estimated audience of 1,290,576 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ilia Malinin fans?
47.0% of Ilia Malinin fans are female, 53.0% are male, with an average age of 38.6 years.
Which brands do Ilia Malinin fans like most?
Ilia Malinin fans show strongest brand affinity for Red Bull Records (49.33×), Borussia Dortmund (2.12×), and Dancing on Ice (46.66×) over the country average.
Where do Ilia Malinin fans live in Germany?
Ilia Malinin fans in Germany are most concentrated in Nordrhein-Westfalen (reach 251,652), Bayern (reach 228,986), and Baden-Württemberg (reach 156,494). These three regions account for the largest share of the active audience.
What other brands do Ilia Malinin fans also like?
Beyond Ilia Malinin itself, the audience over-indexes on Borussia Dortmund (2.12×), Dancing on Ice (46.66×), Ice skating (9.87×), and Ice dancing (31.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ilia Malinin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.