Rascasse Audience Intelligence

Ilia Malinin Audience in Germany

A data profile of the people who buy, follow and care about Ilia Malinin in Germany — modelled from more than twelve digital signal sources. Ilia Malinin has an estimated audience of 1,285,892 people in Germany.

#2among Figure skating in Germany#603among Person in Germany#430in Sports

The average Ilia Malinin fan in Germany is 37.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Red Bull Records, Ice dancing, Frauen-Bundesliga, with strongest over-indexing on Red Bull Records (18.83× the country average).

Demographically, the Ilia Malinin audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ilia Malinin fan in Germany is balanced, around 37.2 years old, with strong Risk Appetite tendencies and a notable affinity for Red Bull Records.

Category: Sports · Type: Person · Subtype: Figure skating

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ilia Malinin profile in Germany.

Audience size
1.3M
in Germany
Gender
55.0%♀
45.0% male
Age
37.2
average years
Country rank
#5162
Person in Germany
Fig. 01

Search interest · 12-month trend

+159%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ilia Malinin fans

55.0% are female, 45.0% are male, average age 37.2.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for Ilia Malinin audience in Germany
MetricValue
Female55.0%
Male45.0%
Average age37.2
Estimated audience size1,285,892
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Ilia Malinin audience in Germany
Age bracketShare%
16-1928%
20-2916%
30-3918%
40-4920%
50+17%
Fig. 04

Worldwide distribution

8.4%

of the worldwide Ilia Malinin audience comes from Germany.

Worldwide audience distribution share by country for Ilia Malinin
CountryShare
United States50.4%
Italy9.6%
Germany8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ilia Malinin audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ilia Malinin fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~90K1.48×
02Berlin~70K1.29×
03Brandenburg~40K1.16×
04Thüringen~30K1.11×
05Mecklenburg-Vorpommern~30K1.07×
06Sachsen-Anhalt~30K1.05×
07Bayern~200K1.00×
08Baden-Württemberg~200K0.97×
09Schleswig-Holstein~40K0.91×
10Niedersachsen~100K0.90×
11Hamburg~20K0.90×
12Hessen~80K0.88×
13Nordrhein-Westfalen~200K0.86×
14Rheinland-Pfalz~50K0.86×
15Bremen~9K0.86×
16Saarland~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Ilia Malinin, Germany
0.73×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ilia Malinin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ilia Malinin audience
#·InterestCategoryAffinity×
01Ice dancingSports30.69×
02Red Bull RecordsMusic & Radio18.83×
03Villarreal CFSports12.69×
04Paralympic GamesSports10.25×
05Ice skatingSports8.35×
06Stanley CupSports8.22×
07Love ActuallyMovies & TV8.17×
08Major League SoccerSports7.86×
091. FC Union BerlinSports6.63×
10Frauen-BundesligaSports6.58×
11SpVgg Greuther FürthSports6.50×
12Winter Olympic GamesSports6.45×
13New Year's EveHome & Garden5.99×
14Arminia BielefeldSports4.83×
15VfL BochumSports4.61×
16Google FlightsTravel & Leisure3.19×
17RB LeipzigSports3.09×
18GymnasticsSports2.99×
19VfB StuttgartSports2.27×
20SportschauSports1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ilia Malinin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ilia Malinin audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.70×
PatriotismCONSERVATISM1.29×
IndividualismJOY1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ilia Malinin audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.77×
DIY MentalityTHRILL0.77×
Price SensitivityPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ilia Malinin have in Germany?

Ilia Malinin has an estimated audience of 1,285,892 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ilia Malinin fans?

55.0% of Ilia Malinin fans are female, 45.0% are male, with an average age of 37.2 years.

03

Which brands do Ilia Malinin fans like most?

Ilia Malinin fans show strongest brand affinity for Red Bull Records (18.83×), Ice dancing (30.69×), and Frauen-Bundesliga (6.58×) over the country average.

04

Where do Ilia Malinin fans live in Germany?

Ilia Malinin fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Ilia Malinin fans also like?

Beyond Ilia Malinin itself, the audience over-indexes on Ice dancing (30.69×), Frauen-Bundesliga (6.58×), Love Actually (8.17×), and Ice skating (8.35×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Figure skating audiences in Germany

See Ilia Malinin audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ilia Malinin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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